Sudbury, Massachusetts, United States
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About
As a seasoned CEO and…
Articles by Richard
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The Evolution of Parallel Digital Product Workflows
The Evolution of Parallel Digital Product Workflows
By Richard Banfield
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High-performance athletic teams verses high-performance product teams
High-performance athletic teams verses high-performance product teams
By Richard Banfield
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Why It’s Crucial for Product Leaders to Make a Business Case for a Design System Now More Than Ever
Why It’s Crucial for Product Leaders to Make a Business Case for a Design System Now More Than Ever
By Richard Banfield
Contributions
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How can you demonstrate your ability to develop a product vision?
A fuzzy vision is okay to start with, but no vision is a problem. Without a vision and the values to provide guardrails, the team will follow any shiny object they come across. As the Cheshire Cat in Alice in Wonderland said, “If you don’t know where you want to go, then it doesn’t matter which path you take”. Leaders need to set a clear path forward. Confidence comes from knowing where you’re headed in spite of what challenges may come. The first step on the journey, and every step that follows, is an opportunity for leaders to create confidence.
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How can you manage risks and uncertainties in product backlog and sprint planning?
Risks are by their nature impossible to identify with 100% certainty. The alternative is to prepare for risk, not prevent risk. This is called antifragility, and is defined as a performance gain when exposed to adversity (Taleb, 2012). Here are Taleb’s principles of antifragility: Stick to simple rules Build in redundancy (no single point of failure) Resist the urge to suppress randomness Make sure that you have your soul in the game Experiment and tinker Avoid risks that, if lost, would wipe you out completely Don’t get consumed by data Keep your options open Focus more on avoiding things that don’t work than trying to find out what does work Respect the old — look for habits and rules that have been around for a long time
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How can you demonstrate stakeholder collaboration in your wireframing and IA portfolio?
Create a 'who / do' map of the stakeholders. List each stakeholder and write a short description of what they do and their decision making role. This will help you understand where the key chokepoints are and where your influences sit. Decisions generally sit with people, not processes. Remember, most problems are not 'what' problems, they are 'who' problems.
Activity
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“Demo value isn’t user value. Building a cool AI demo doesn’t mean we have a product that customers love and is useful.” — Joshua X. at HeyGen…
“Demo value isn’t user value. Building a cool AI demo doesn’t mean we have a product that customers love and is useful.” — Joshua X. at HeyGen…
Shared by Richard Banfield
Experience & Education
Volunteer Experience
Publications
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Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams
O'Reilly Media
In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?
This insightful book presents interviews with nearly 100 leading product managers from all over the…In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?
This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.
In three parts, Product Leadership helps you explore:
Themes and patterns of successful teams and their leaders, and ways to attain those characteristics
Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution
Strategies and tactics for working with customers, agencies, partners, and external stakeholdersOther authorsSee publication -
Design Leadership: How Top Design Leaders Build and Grow Successful Organizations
O'Reilly
What does it take to be the leader of a design firm or group? We often assume they have all the answers, but in this rapidly evolving industry they’re forced to find their way like the rest of us. So how do good design leaders manage? If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top design companies throughout North America.
Based on scores of interviews he conducted over a…What does it take to be the leader of a design firm or group? We often assume they have all the answers, but in this rapidly evolving industry they’re forced to find their way like the rest of us. So how do good design leaders manage? If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top design companies throughout North America.
Based on scores of interviews he conducted over a two-year period—from small companies to massive corporations like ESPN—author Richard Banfield covers a wide range of topics, including:
How design leaders create a healthy company culture
Innovative ways for attracting and nurturing talent
Creating productive workspaces, and handling remote employees
Staying on top of demands while making time for themselves
Consistent patterns among vastly different leadership styles
Techniques and approaches for keeping the work pipeline full
Making strategic and tactical plans for the future
Mistakes that design leaders made—and how they bounced back -
Design Sprint: A Practical Guidebook for Building Great Digital Products
O'Reilly
With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization.
Design sprints not only let you test digital product ideas before you pour too many…With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization.
Design sprints not only let you test digital product ideas before you pour too many resources into a project, they also help everyone get on board—whether they’re team members, decision makers, or potential users. You’ll know within days whether a particular product idea is worth pursuing.
Design sprints enable you to:
Clarify the problem at hand, and identify the needs of potential users
Explore solutions through brainstorming and sketching exercises
Distill your ideas into one or two solutions that you can test
Prototype your solution and bring it to life
Test the prototype with people who would use itOther authorsSee publication -
The Care and Feeding of Your Network
www.changethis.com
Published on the website ChangeThis.com in 2006, this "manifesto" describes a model of networking and meeting people that will transform how you think about the process.
Other authorsSee publication
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