Richard Banfield

Sudbury, Massachusetts, United States Contact Info
9K followers 500+ connections

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About

Currently serving as VP of Design Leadership for Knapsack.

As a seasoned CEO and…

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Experience & Education

  • Knapsack

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Volunteer Experience

  • MassBike Graphic

    Board Member

    MassBike

    - 3 years 2 months

    Arts and Culture

Publications

  • Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

    O'Reilly Media

    In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?

    This insightful book presents interviews with nearly 100 leading product managers from all over the…

    In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?

    This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.

    In three parts, Product Leadership helps you explore:

    Themes and patterns of successful teams and their leaders, and ways to attain those characteristics
    Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution
    Strategies and tactics for working with customers, agencies, partners, and external stakeholders

    Other authors
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  • Design Leadership: How Top Design Leaders Build and Grow Successful Organizations

    O'Reilly

    What does it take to be the leader of a design firm or group? We often assume they have all the answers, but in this rapidly evolving industry they’re forced to find their way like the rest of us. So how do good design leaders manage? If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top design companies throughout North America.

    Based on scores of interviews he conducted over a…

    What does it take to be the leader of a design firm or group? We often assume they have all the answers, but in this rapidly evolving industry they’re forced to find their way like the rest of us. So how do good design leaders manage? If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top design companies throughout North America.

    Based on scores of interviews he conducted over a two-year period—from small companies to massive corporations like ESPN—author Richard Banfield covers a wide range of topics, including:

    How design leaders create a healthy company culture
    Innovative ways for attracting and nurturing talent
    Creating productive workspaces, and handling remote employees
    Staying on top of demands while making time for themselves
    Consistent patterns among vastly different leadership styles
    Techniques and approaches for keeping the work pipeline full
    Making strategic and tactical plans for the future
    Mistakes that design leaders made—and how they bounced back

    See publication
  • Design Sprint: A Practical Guidebook for Building Great Digital Products

    O'Reilly

    With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization.

    Design sprints not only let you test digital product ideas before you pour too many…

    With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization.

    Design sprints not only let you test digital product ideas before you pour too many resources into a project, they also help everyone get on board—whether they’re team members, decision makers, or potential users. You’ll know within days whether a particular product idea is worth pursuing.

    Design sprints enable you to:

    Clarify the problem at hand, and identify the needs of potential users
    Explore solutions through brainstorming and sketching exercises
    Distill your ideas into one or two solutions that you can test
    Prototype your solution and bring it to life
    Test the prototype with people who would use it

    Other authors
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  • The Care and Feeding of Your Network

    www.changethis.com

    Published on the website ChangeThis.com in 2006, this "manifesto" describes a model of networking and meeting people that will transform how you think about the process.

    Other authors
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