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Articles by Ramya Krishna
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A reading list from the Capgemini Research Institute - Issue 4
A reading list from the Capgemini Research Institute - Issue 4
By Ramya Krishna Puttur
Contributions
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How can you create a thought leadership content calendar that aligns with your brand goals?
It is easy to produce a good piece of thought leadership once. But can you repeat that the next time? The next year? The year after that? Your audience will value your content and come back to you when you can deliver consistently. Secondly, be topical. If your content is relevant to today’s trends, you can capture your audience’s attention more easily.
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How can you create a thought leadership content calendar that aligns with your brand goals?
In the words of Peter Drucker, “you can’t manage what you don’t measure.” So, measure the metrics that are aligned to your goals - be it your website traffic through Google Analytics or likes, shares on your social media posts or your conversation rates. Find answers to questions such as how are your audience finding you? Which channels are driving the most traffic? Monitoring and analyzing these metrics will help you figure out areas of improvement. You can then revise your content strategy accordingly.
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How can you create a thought leadership content calendar that aligns with your brand goals?
Be clear on the purpose of the thought leadership. Is the main objective to educate your audience about the topic or is it to differentiate your brand? Clarity on the goal will help in choosing the right metric to measure the impact. If the goal is, say, raising awareness of your brand, then the reach of your content can be measured through impressions, downloads for example. It’s also important to be clear on who your target audience are. Knowing who the audience are and understanding their preferences- how they would like to consume the content, what challenges do they face in this space - will guide the content creation process and will help in figuring out the right channels to reach them.
Activity
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Generative AI is skyrocketing—80% of organizations increased their investment this year! Imagine: a biopharma firm used AI to design new drugs…
Generative AI is skyrocketing—80% of organizations increased their investment this year! Imagine: a biopharma firm used AI to design new drugs…
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Adoption of #GenAI for software engineering is still in its early stages, with 9 in 10 organizations yet to scale, but is already showing impact on…
Adoption of #GenAI for software engineering is still in its early stages, with 9 in 10 organizations yet to scale, but is already showing impact on…
Liked by Ramya Krishna Puttur
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♨ Hot off the press: New report on generative AI for software engineering! Our research shows top benefits of using #GenAI for software are in: ✅…
♨ Hot off the press: New report on generative AI for software engineering! Our research shows top benefits of using #GenAI for software are in: ✅…
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Experience & Education
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Capgemini
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Licenses & Certifications
Projects
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Determinants of Capital Structure for Indian companies
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Various capital structure theories proclaim different types of relation among the capital structure determinants. Using debt ratio as a predictand, and firm size, growth opportunities, profitabilty and tangibilty as predictors, I have arrived at a relation to determine the optimum capital structure for an organization.
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Momentum Effects in Indian Share Market
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Tested and established price momentum effect (which can be used as an investment tool) for holding periods of 1,3 and 6 months. This disproves the weak form of Efficient Market Hypothesis.
Honors & Awards
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Ideator
Capgemini
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National Bal Shree Honour
Ministry of Human Resource Development, India
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Prathibha award
Andhra Pradesh State Government, India
For academic excellence
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Star of the Quarter
Capgemini
Test Scores
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GRE
Score: 326 out of 340
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TOEFL iBT
Score: 119 out of 120
Recommendations received
2 people have recommended Ramya Krishna
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Truly honored and grateful to receive this award at the start of new fiscal at EY! :) Thanks Anu Goyal and Swapnil Srivastava for your constant…
Truly honored and grateful to receive this award at the start of new fiscal at EY! :) Thanks Anu Goyal and Swapnil Srivastava for your constant…
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Would you agree if I say #ConnectedHealth is revolutionizing #healthcare accessibility, boosting the quality of life, and lightening the load on…
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The current spike of #GenAI is prompting more and more people to wonder when AI will surpass human intelligence (and in many disciplines, the bar is…
The current spike of #GenAI is prompting more and more people to wonder when AI will surpass human intelligence (and in many disciplines, the bar is…
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New report📗alert! Connected Tech is transforming healthcare and bringing up new opportunities. Digital health solutions, such as telemedicine…
New report📗alert! Connected Tech is transforming healthcare and bringing up new opportunities. Digital health solutions, such as telemedicine…
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Life Sciences: The Connected Health Revolution! I. Biopharma Within the biopharma industry, nearly 20% of organizations have now rolled out…
Life Sciences: The Connected Health Revolution! I. Biopharma Within the biopharma industry, nearly 20% of organizations have now rolled out…
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Sharing insights from the latest Capgemini Research Institute report on the transformative impact of AI and Generative AI in healthcare. These…
Sharing insights from the latest Capgemini Research Institute report on the transformative impact of AI and Generative AI in healthcare. These…
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#ConnectedHealth improves accessibility and quality of life and reduces the burden on health networks. #Biopharma and #MedTech industries intensify…
#ConnectedHealth improves accessibility and quality of life and reduces the burden on health networks. #Biopharma and #MedTech industries intensify…
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All debates around GenAI made me realised that the fact that it is creativity that debate circles around (picture generation, texts, sounds, music)…
All debates around GenAI made me realised that the fact that it is creativity that debate circles around (picture generation, texts, sounds, music)…
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I am thrilled to unveil the second edition of the Connected Health Research Report by the Capgemini Research Institute at the HLTH Europe conference…
I am thrilled to unveil the second edition of the Connected Health Research Report by the Capgemini Research Institute at the HLTH Europe conference…
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