Eric Siegel

San Francisco Bay Area Contact Info
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About

Eric Siegel, Ph.D., is a leading consultant and former Columbia University professor who…

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Experience & Education

  • Book: The AI Playbook

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Licenses & Certifications

Publications

  • Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die - Revised and Updated

    Wiley

    This rich, fascinating introduction reveals how predictive analytics works and how it affects everyone every day. Trendsetters like Chase, Facebook, Google, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target and Uber are seizing upon the power of big data to predict human behavior-including yours. PA reinvents industries & runs the world. Discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting and wins elections.

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  • WHITE PAPER: Uplift Modeling - Predictive Analytics Can't Optimize Marketing Decisions Without It

    Prediction Impact, Inc.

    To drive business decisions for maximal impact, analytical models must predict the marketing influence of each decision on customer buying behavior. Uplift modeling provides the means to do this, improving upon conventional response and churn models that introduce significant risk by optimizing for the wrong thing. This shift is fundamental to empirically driven decision making. This convention-altering white paper reveals the why and how, and delivers case study results that multiply the ROI…

    To drive business decisions for maximal impact, analytical models must predict the marketing influence of each decision on customer buying behavior. Uplift modeling provides the means to do this, improving upon conventional response and churn models that introduce significant risk by optimizing for the wrong thing. This shift is fundamental to empirically driven decision making. This convention-altering white paper reveals the why and how, and delivers case study results that multiply the ROI of predictive analytics by factors up to 11.

    See publication
  • WHITE PAPER: Seven Reasons You Need Predictive Analytics Today

    Prediction Impact, Inc.

    Predictive analytics has come of age as a core enterprise practice necessary to sustain competitive advantage. This definitive white paper reveals seven strategic objectives that can be attained to their full potential only by employing predictive analytics, namely Compete, Grow, Enforce, Improve, Satisfy, Learn, and Act.

    Also available in Simplified Chinese, Danish, French, German, Japanese, Korean, Russian, Slovakian, Spanish, and Swedish.

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Languages

  • English

    Native or bilingual proficiency

  • Portuguese

    Limited working proficiency

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