Melissa Rach

Minneapolis, Minnesota, United States Contact Info
835 followers 500+ connections

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Experience & Education

  • Hexagon Communications

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Volunteer Experience

  • JEFFERSON HIGH SCHOOL GIRLS LACROSSE Graphic

    Past-President, Booster Club

    JEFFERSON HIGH SCHOOL GIRLS LACROSSE

    - Present 4 years 5 months

    Children

    Supporting our local girls' lacrosse program as a grade-level volunteer for four years, including co-president of the booster club for the 2023-24 academic year.

  • Volunteer researcher / infomation organizer

    SAUSALITO WOMEN'S CLUB ANNUAL POETRY EVENT

    - Present 8 years 7 months

    Arts and Culture

    I help the organizer of the poetry event source/vet poems, research readers, and put together the event script. I volunteered in this capacity from 2016-2019 and 2023-2024.

  • Board Member

    JEFFERSON HIGH SCHOOL GIRLS TENNIS

    - Present 10 months

    Children

    My role in the booster club is to support the coaches and help set up fundraising opportunities for the players and their parents.

Publications

  • Making Content Count: How to measure content value

    STC Intercom

    You can measure the value of content. It’s not even that hard to calculate. It does, however, require that you challenge 250-year-old, foundational economic theories; confront deeply entrenched beliefs about value and measurement; and face fears of inadequacy. No big deal, right? This article explores how to create a compelling argument for the monetary value of content and information in any organization.

    See publication

  • BOOK: Content Strategy for the Web (second edition)

    New Riders


    BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

    For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it…


    BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

    For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
    -Understand content strategy and its business value
    -Discover the processes and people behind a successful content strategy
    -Make smarter, achievable decisions about what content to create and how
    -Find out how to build a business case for content strategy

    With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

    See publication

  • A productivity debate for the ages

    SuperYesMore

    When it comes to productivity does age matter? This article is part of a year-long project that explored the topic of "Productivity".

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  • Appetite for Creative Destruction

    Contents Magazine

    As content professionals, we seem to be on the winning side of creative destruction’s current cycle. After all, as Peter Drucker famously argued in The Landmarks of Tomorrow, we are in a transition from an economy based on material goods to one based on knowledge. This article explores the positive and negative effects on the rise of the content industry.

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  • The Business of Content

    Contents Magazine

    Content (particularly online content) has become such a critical part of business success that it can’t be ignored. Businesses know they need content—badly—but have no idea what it’s worth or how to justify spending money on it. While technology keeps driving the need for more content and related services, economics and business theory are struggling to catch up. This column describes why great content people need to be great business people, too.

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  • We Can All Learn From Retail? I’ll Buy That

    Contents Magazine

    The retail industry has always been good at balancing business and user needs. They pioneered techniques such as market research, market segmentation, and choice modelling—all ways for businesses to learn about their target consumers. Content professionals can learn a lot from retail's best practices.

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