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Articles by Mary Ann
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The Enduring Power of Broadcast TV, Radio, and Direct Mail
The Enduring Power of Broadcast TV, Radio, and Direct Mail
By Mary Ann Pruitt
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New Ad Opportunities on Prime Video and Beyond
New Ad Opportunities on Prime Video and Beyond
By Mary Ann Pruitt
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The Newest AI Innovations in Media Marketing
The Newest AI Innovations in Media Marketing
By Mary Ann Pruitt
Activity
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While frustrating some consumers, the evolution of sports on streaming services presents new advertising opportunities for brands—even though…
While frustrating some consumers, the evolution of sports on streaming services presents new advertising opportunities for brands—even though…
Shared by Mary Ann Pruitt
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The scale of the Olympic Games makes the event a unique opportunity for brands to reach huge audiences around the world. Here are some of the key…
The scale of the Olympic Games makes the event a unique opportunity for brands to reach huge audiences around the world. Here are some of the key…
Liked by Mary Ann Pruitt
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Google has had a monopoly on internet-related items for quite some time. It is crazy to think that they could tighten their grip even more so with a…
Google has had a monopoly on internet-related items for quite some time. It is crazy to think that they could tighten their grip even more so with a…
Liked by Mary Ann Pruitt
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Local restaurants would be best served by making sure their media campaigns includes broadcast radio, which reaches 84% of quick serve restaurants…
Local restaurants would be best served by making sure their media campaigns includes broadcast radio, which reaches 84% of quick serve restaurants…
Shared by Mary Ann Pruitt
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Despite years of awaiting their demise, Google has now revealed it will NOT be “deprecating third-party cookies.” Instead, it’s introducing a “new…
Despite years of awaiting their demise, Google has now revealed it will NOT be “deprecating third-party cookies.” Instead, it’s introducing a “new…
Liked by Mary Ann Pruitt
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Ad Age's Ewan Larkin's article on small creative shops winning big brand accounts is a must read! Ewan interviewed a number of small agency execs…
Ad Age's Ewan Larkin's article on small creative shops winning big brand accounts is a must read! Ewan interviewed a number of small agency execs…
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A new study shows that a majority of Gen Alpha possesses a more mature perception of brands than their parents did at the same age, a quality that…
A new study shows that a majority of Gen Alpha possesses a more mature perception of brands than their parents did at the same age, a quality that…
Shared by Mary Ann Pruitt
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We've been expecting the death of third-party cookies for several years now, and while marketers now say they’re less concerned about the cookie…
We've been expecting the death of third-party cookies for several years now, and while marketers now say they’re less concerned about the cookie…
Shared by Mary Ann Pruitt
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Along with the organizing committee itself, advertisers looking to target audiences interested in this year's games are preparing for an…
Along with the organizing committee itself, advertisers looking to target audiences interested in this year's games are preparing for an…
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Two concepts that often cause confusion for both agencies and brands are markup and margin. Understanding and correctly applying markup and margin is…
Two concepts that often cause confusion for both agencies and brands are markup and margin. Understanding and correctly applying markup and margin is…
Shared by Mary Ann Pruitt
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Forward to your favorite influencer... in these clips, high profile Instagram creators share their tips on how they make best use of the app to build…
Forward to your favorite influencer... in these clips, high profile Instagram creators share their tips on how they make best use of the app to build…
Liked by Mary Ann Pruitt
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Boys Won! ⚾️❤️ We’re off to Arizona for Regionals. Thank you to all our sponsors, in the last 5 days we were able to raise over $15K! Thank you…
Boys Won! ⚾️❤️ We’re off to Arizona for Regionals. Thank you to all our sponsors, in the last 5 days we were able to raise over $15K! Thank you…
Liked by Mary Ann Pruitt
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