Lori Tauber Marcus

I had the distinct pleasure of sitting with Kantar BrandZ for an in-depth conversation about global brands through the lens of PepsiCo's iconic portfolio -- what makes a brand valuable, the role of brands, how to stay relevant, deploying distinctive assets in a consistent and connected way, how the best-of-the best do it and so much more. I believe brands have a bigger role to play than before and at PepsiCo we talk about Positive Brands. We want to inspire people to make better choices for them and the planet. We are developing programs that leverage the scale and power of our brand marketing to accelerate our sustainability journey and connect with consumers. And we recognized brands are only relevant to people to the degree that they connect to something meaningful in their lives; something bigger that connects to core human needs like community, security, control, connection, enjoyment, etc. When it comes to deploying distinctive assets, we have to be very humble as marketeers. Memory structures, distinctiveness, brand meaning is built over generations. As marketeers, we stand on the shoulders of the giants that went before us. I'm very humble to the generations of incredible marketeers who have built these brilliant brands. Thank you Kantar for recognizing PepsiCo in the BrandZ Top 100 Brands Global Report 2024. Check out the full conversation: https://lnkd.in/eE3mtGxZ #PepsiCoProud #BrandZ #Kantar

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“How to build businesses that last.” Check out my book, Manufacturing Mastery: The Path to Building Successful and Enduring Manufacturing Businesses Amazon or Routledge - the publisher. Lessons in capitalism from Whole Foods and Trader Joe’s https://lnkd.in/ea8YQNWC from The Economist

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As we enter Q2 of 2024, I have been asked about key trends relative to the current strength of the consumer in the U.S. Despite headlines showing endless resiliency, we have seen some softness in purchasing behavior on the consumer front, especially in January and February, with a rebound since March.   Q1 also brought dynamic changes in the consumer goods sector's M&A landscape. Key highlights include:   Health Focus: Significant deals like Medbase's acquisition of Zur Rose Group reflect a growing emphasis on health and wellness. Luxury and Efficiency: Firms like Tapestry are strategically acquiring to enhance luxury portfolios and operational efficiency. Tech Integration: Investments in AI and digital capabilities are driving better consumer engagement and operational agility. Strategic Consolidations: Companies are optimizing their portfolios by focusing on core areas and divesting non-core assets. Global Investments: Cross-border M&A remains strong, targeting regions with high growth potential.   Despite economic uncertainties, these trends show the sector's resilience and strategic focus on long-term growth.   #ConsumerGoods #MnA #BusinessStrategy #HealthAndWellness #DigitalTransformation

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https://lnkd.in/eb6FJDV4 So proud of my team at BeyondBrands! Conscious Innovation and Operations are not optional - they are essential! Establishing and growing the next generation of companies that will provide the goods and services we require is not something that can be engaged in a thoughtless way, as beyond providing a "product", they determine how we organize, how we use resources, and how we reward effort. This is important stuff that can transform our society to survive into the 22nd century, or not! Lets make choices together that benefit all of us, and our children! #BeyondBrands #Innovation #ConsciousBusiness

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I highly recommend attending the webinar! Not only will we be reviewing the learning, but there will be a panel discussion on how the findings can be leveraged in market!

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Feeling the pinch of Private Label brands? This article has some great insight from our practitioners on multi-functional approaches you should consider.

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These consumer trend reports from Anna Whiteman and the Coefficient Capital team are always so well done and insightful! Enjoy the read! #consumer #cpg #genz #trend

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The Future is Fractional! Curious about "fractional" work? Learn more about how it offers expert talent, flexibility, and cost-effectiveness for both companies and skilled professionals. #fractionalCMO #brandmarketer https://lnkd.in/gMKikVPT

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Great time with Elanie and Kay from the Renegade Nutrition Podcast! Their content is always so timely related to changes in the science of nutrition, it's impact on our wellness, and how we can all be better at 'biohacking'. We discussed the importance of polyphenols in the diet for longevity, data from blue zones, and Goode Health. Give it a listen (if you have an hour or listen at 1.75x speed) and follow Renegade!

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Unboxing the world of Caregiving. Introducing a new show and podcast called, Caregiving Unboxed presented by Laila's Gift Incorporated part of our Advocacy strategy. For the past 10 years, our family has navigated the world of Caregiving. Being a family caregiver is not something that you are trained to do. It's something that you are called upon to do. Through the years, our family has been exposed to joys, challenges, and believe it or not, unkind remarks. This is why we created Caregiving Unboxed. Caregiving Unboxed is for all Caregivers and provides emotional support, resources, and vital information to the astonishing 100 million family caregivers nationwide. The show is also an educational tool for individuals who do not have the responsibility of caregiving but would like to learn more about the experiences, and needs. Through this show, my husband (Michael) and I will explore various topics of caregiving. We take you through the roller coaster of emotions and experiences that come with raising our daughter Laila, who has a rare syndrome called Jacobsen Syndrome. We're peeling back the curtain on the delicate dance of responding to misunderstandings and embracing the unexpected twists and turns of caregiving. It's a candid look at the resilience required to handle the unpredictable, and you're invited to join us on this deeply personal journey. Through authentic stories and heartfelt discussions, we touch on the overlooked roles that caregivers assume every day. Caregiving Unboxed premieres today with Episode 1 titled, Reply with Kindness. The show is available on all major platforms (Apple, Spotify, YouTube etc). A new episode will air every 3rd Monday of the month. For more information visit LailasGift.org. #Caregiving #Caregiver #Family #ChronicIllness #Support #Advocacy #RareDisease #MentalHealthAwareness #Community https://lnkd.in/extFzb_4

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Here are 5 things to learn that will make founding and operating a CPG brand easier If you sell products like: -beauty/cosmetic/personal care -dietary supplements -foods or beverages -tattoo ink or aftercare -topical OTCs -animal food -hair growth potions -witchcraft and/or wizardry The things to learn are: 1. Brand vs manufacturer quality responsibilities 2. Contract manufacturing relationships 3. Compliant influencer marketing 4. Specification development 5. Root cause analysis If you find yourself with thoughts like these: -I thought the co-man was taking care of that! -Our manufacturer doesn't care at all! -We can't control what our influencers say. -The manufacturer has specifications, we don't need them. -The co-man's explanation makes sense, I believe them. Pay close attention over the next few weeks I'll do a few deep dives into these topics But for now... Trust but verify everything Let me know what you're interested in seeing me post in the comments! #CPGindustry #marketing #compliance #quality #training #fda #dietarysupplements #foodandbeverage #beautyindustry

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Earlier this year, I was fortunate to attend a Spencer Stuart presentation on the latest US public board trends. Just as interesting was reading how those trends compare and contrast to those around the world: - Board size: Boards are dealing with an increasing number of issues, but average board size hasn't changed much over the years and varies between 9-11, with Germany at the high end (average 15) and Peru at the low (seven. The US average is 11.) - Independent directors: Independent directors now make up the majority of public company board seats, with an average 94% in UK companies, 85% in the US, and 41% in Turkey, the latter an example where controlling shareholders are represented and hold sway in the boardroom. - Director tenure:  Tenure in the US has declined over the last 10 years but is still the highest at 7.8 years. (Spain has the lowest, 3.2 years.) Boards are looking to balance experience with new perspectives; some countries impose term limits: The UK doesn’t consider directors independent after nine years; its average tenure, 4.2 years, is among the lowest. In Hong Kong, a new category, “long-serving Independent Non-Executive Director (INED),” was created for those who have served for more than nine years, and a company board can’t be made up of only long-serving INEDS. - First-time Directors:  Bringing in first-time directors is a way to bring in fresh thinking (and diversity). France has the highest proportion (63%) of new directors who haven’t served on a public company board before; other European countries (Norway, Denmark, Ireland) have also increased the proportion of new directors, while there are fewer this year in the UK (36%) and the U.S. (34%). - Gender diversity: In nearly every country, the proportion of women on boards has increased since 2022. Most countries in Europe have government-backed targets or quotas to ensure greater gender diversity: Of the top public companies, 95% in France, 80% in Norway, and 53% of the top 150 FTSE in the UK have at least 40% women on their boards. This compares to 21% of S&P 500 boards in the U.S. - Board leadership: Women are chairing more boards, though in most countries, they still chair fewer than 10%. Italy and the U.S. have the highest percentage; women chair 18% of S&P 500 companies vs 7% a year ago. With more women independent directors in leadership roles like committee chairs and senior/lead directors, there should be a pipeline to move up to board chairs. - Board effectiveness: More boards are looking at how they can operate more effectively, whether by being evaluated by an external facilitator (in some countries, governance requires boards undergo an external review at least every three years) or internal assessment. I n South Africa, 59% of boards used an external facilitator in 2023, while fewer than 10% of boards in Norway, Finland, Switzerland and Hong Kong used them. #boardofdirectors #corporategovernance #governance #directors #womenonboards

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Last month I was honored to be featured on Institute for Integrative Nutrition panel last month speaking on Optimizing Your Hormone Health with Maya Feller and Tamsen Fadal at The Well in NYC. We discussed how to support hormone health with products that help lower your toxic burden,  as well as optimizing nutrition and how hormone changes throughout different stages of life impact your physical, mental and sexual health.   On the panel, “Optimizing Your Hormone Health,” where we discussed strategies for supporting hormone health through: • Product Choices & Reducing Toxic Burden: We explored how lifestyle products can impact hormones and discussed how Hugh & Grace creates products that help minimize this risk. • Nutritional Strategies: We covered dietary approaches that can positively influence hormone balance. • Understanding Hormonal Changes: We discussed how hormones fluctuate throughout life stages, impacting your physical, mental, and sexual well-being. IIN is the world’s largest hormone health education platform and offers a wealth of resources, including an incredible hormone health course you can take at your own pace.  To make that knowledge even more accessible, use code HUGHANDGRACE for 20% off any IIN course. https://lnkd.in/ghrscSAe   We will be going live again speaking about hormone health. If you have any questions please add in the comments below.     #hormonehealth #IIN #TheWellNYC #healthcoaching #HughAndGrace

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When is it time for a brand to find a new home?... The potential sale of Oscar Mayer reflects a proactive approach to adapting to evolving consumer demands and market dynamics. Here are some thoughts that this WSJ article sparked in me. 1. Brands and companies at some point lose alignment. Brands can be very strong and consistently deliver a consumer promise. However, the brand promise may not be permanently in alignment with a company strategy. By prioritizing healthier product options and realigning its portfolio, Kraft Heinz shows a commitment to long-term growth. The focus on improving nutrition in its products reflects a broader industry trend towards addressing concerns over ultra-processed foods and health-related issues linked to diet. 2. The best decisions are grounded on the consumer. Kraft Heinz is considering selling Oscar Mayer to restructure its portfolio amidst growing consumer interest in health and nutrition. This move can help align with changing consumer preferences towards healthier options. 3. Stock performance and financial results matter. This strategic move is crucial for boosting the company's stock performance, which has been stagnant over the past five years. Kraft Heinz is facing challenges in its quarterly results due to cooling demand for some products and increased input prices. Profitable growth is about having the right portfolio for the long term. When brands lose alignment to the broader business strategy, they part ways with companies. In the end, it is about the consumer, what the consumer wants / expects and the competitive advantage of an organization to win with the consumer in a profitable way. What do you think? #marketing #branding #management #mentoring

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What is keeping consumers up at night? Healthy aging... Weight management... Gut health... Sleep... In-home care... Women's Health... Stress... A closer look at the $1.8 trillion global market for consumer wellness products reveals shifting preferences in certain categories—and growing opportunities for companies and brands. #consumer #trends #wellness #health #healthcare #healthyaging #weightmanagement #guthealth #sleep #homecare #womenshealth #stress #prevention https://lnkd.in/eRCCGEZU

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Beverage brands—learn what top acquirers like Coca Cola are buying through their corporate transcripts   Coca Cola executive management openly share 3 key themes in how they're thinking about the brand portfolio at the CAGNY consumer conference in February '24:   1. There's still ammo to acquire 💲   --- Coca Cola plans to increase investments into its brand portfolio in 2024 up to $2.2 billion.   --- The company still sits well below its net debt leverage target of 2.5x (1.7x in 2023) => access and appetite to acquire more brands.   --- It's clear from their concurrent divesture of bottling plants that they want to double down on the asset-lite approach with brands. 2. Focus on buying fewer, more scalable brands 📈   --- The company is turning away from buying smaller brands to only fit 1 or 2 markets.   --- Management is making sure "inorganic plays have got a higher probability for a scalable impact" so that its cost base is more efficient. 3. Keep betting on sparkling beverages 🥤   --- The CEO, James Quincy, continues to stay excited about sparkling beverages and has bets across all the subcategories like caffeinated, zero sugar, and all forms of flavors.   --- He sees strong growth continuing without much in the way to stop it. Comment about a beverage category you're particularly excited about!

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❓ Curious as to what's in store ❓ Time to explore the latest Global Wellness Institute Trends, or what I also like to call 'Shifts'. Here are our Initiatives 5 Touchless Wellness Trends: TREND 1: Think Quantum TREND 2: More is Seldom More TREND 3: Prioritizing Quality of Life (QOL) Over Longevity by Emphasizing Vitality TREND 4: Achieving Bio Harmonization in Wellness Practice  TREND 5: Using Technologies as a Way to Provide “Wellness for All” To delve deeper into what these entail, explore here: https://lnkd.in/gHSs6M8a Alina M. Hernandez Nigel Franklyn - The Spa Whisperer Sammy Gharieni Karl Chen Lotti Tyson Touchless Wellness Association Jessi Brandt Andy Hall Steve Spiro #touchlesswellness #touchlesswellnessassociation #trends #gwi #globalwellnessinstitute #trends #shifts #quantum

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