Lee Bryant

Winning with Culture! Group Black is your key to unlocking measurable brand growth. Let’s discuss how we can do it for you.

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Want to make the most of your advertising? LinkedIn Advertising Solutions and LiveRamp have partnered to help brands measure campaigns accurately, gain valuable audience insights, and deliver personalized ads while keeping data secure. Learn how we do it!

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DPAA Study Outlines Trends and Growth Opportunities for U.S. Digital Out-of-Home Market, with 96% of Marketers and Agencies Planning to Increase or Maintain Spending in the Next 12 Months

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Marketing, tech, and finance need to be on the same team if you want sustainable and lasting success in your marketing department, and as a company. Communication is key. Everyone needs to be on the same page, not just departments communicating with themselves. Get together for strategy building, and you'll find yourself with a clearer picture. #Marketing #MarketingStrategy #BusinessGrowth

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Good article by my colleague Michael Roca for ADWEEK. Unfortunately, most advertisers can't distinguish between reaching the Hispanic consumer and connecting with the Hispanic consumer. That's why they seem satisfied when most of their media efforts reach Hispanics via spillover media buys targeted non-Hispanics, the famous (and failed) "total market" approach. Reorienting its media KPIs around Hispanic media plans is a great starting point for each client. This involves dissecting the GRPs, Reach, and Frequency to Hispanics, distinguishing between spillover from general market media efforts that come with a generic message and intentional targeting with culturally relevant messages. By doing so, agencies can tap into the immense potential of the Hispanic market.

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The future of media and entertainment starts now with @Amazon Web Services (AWS) Cloud. From content creation to distribution, AWS offers purpose-built services for every step in the media supply chain. Discover how AWS helps media companies innovate, simplify operations, and engage audiences like never before. Interested in revolutionizing your media business? Contact Bubble Cloud/ Bubble Social Media Marketing for expert insights.

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Looking to stay ahead in the evolving TV advertising landscape? Come read how the shift from traditional linear television to digital platforms is impacting the effectiveness of advertising efforts. Unlock the future of TV advertising with data-driven insights and targeting capabilities using Simpli.fi's ZTV solution.

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Don’t miss out on the digital revolution and the imperative for data-driven advertisers to embrace transformation. From investing in first-party data infrastructure to retooling technology —seize the moment and propel your business into the future. Read on for more: https://bit.ly/3UCj6i5 #DataDriven #DigitalTransformation #AdvertisingRevolution

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2020 Today: #BlackLivesMatter The ad industry will jump on every single trend, except ones that are significant. The industry will jump on Tik Tok challenges, elections, and anything else that doesn’t require introspection. But it’s not just the ad industry, #BrandsToo.

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Big news today: Yahoo DSP advertisers now have access to Kroger audiences for both reach and measurement. Marketers need every advertising dollar to deliver results - we are focused on delivering business impact and measuring real outcomes. KPM is committed to being platform-agnostic. Advertisers want to activate purchase-based audiences in their existing programmatic tech. And Yahoo is one of the key leaders in the space. #KrogerPrecisionMarketing #RetailMedia #Programmatic

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Check out Oracle Advertising's trends and #targeting tips to ensure your #MothersDay campaign is coming up roses. https://lnkd.in/gCmB4tes

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Want to make the most of your advertising? LinkedIn Advertising Solutions and LiveRamp have partnered to help brands measure campaigns accurately, gain valuable audience insights, and deliver personalized ads while keeping data secure. Learn how we do it!

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Discover why Programmatic Guaranteed CTV is a game changer for digital advertisers! With the upcoming political season, secure your ad placements and access premium inventory from many notable publishers. Leverage Simpli.fi's solution for unmatched targeting and campaign effectiveness

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Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!

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Struggling to measure ROI across consumer touchpoints? You're not alone. Join Nielsen and Lyft at Cannes Lions for a deep dive into the importance of mapping ROI at every step of the consumer journey. Learn how understanding metrics beyond reach and frequency can fine-tune your campaigns and drive real results. 📈 Limited spaces available—request your invite now! https://bit.ly/3RdkN3p  #CannesLions #DigitalMarketing #ROI

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More than just media.

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