Newton Centre, Massachusetts, United States
Contact Info
5K followers
500+ connections
About
Articles by Kim
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No Amount of Messaging Will Fix a Positioning Problem.
No Amount of Messaging Will Fix a Positioning Problem.
By Kim Donlan
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Competitive Differences are Small. Differentiators are Game Changers.
Competitive Differences are Small. Differentiators are Game Changers.
By Kim Donlan
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Buying (Marketing) is Needs-based. The Needier the Better.
Buying (Marketing) is Needs-based. The Needier the Better.
By Kim Donlan
Contributions
Activity
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This is my favorite message, ever. And a gentle reminder that this whole professional networking circus is overwhelming -- and a little strange --…
This is my favorite message, ever. And a gentle reminder that this whole professional networking circus is overwhelming -- and a little strange --…
Shared by Kim Donlan
Experience & Education
Volunteer Experience
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Chair, Communications and Website
Cambridge Boat Club
- 5 years
Established in 1909, the Cambridge Boat Club is a rowing club with members who compete in regattas around the world. The club is the founder and sole member of the world's largest annual head race, the Head of the Charles Regatta, headquartered in the club's facility. CBC is a member of USRowing and active in numerous community outreach programs, including cleaning up the Charles River and supporting local rowing organizations, most notably Cambridge Rindge & Latin Rowing, G-Row (Girls Row) and…
Established in 1909, the Cambridge Boat Club is a rowing club with members who compete in regattas around the world. The club is the founder and sole member of the world's largest annual head race, the Head of the Charles Regatta, headquartered in the club's facility. CBC is a member of USRowing and active in numerous community outreach programs, including cleaning up the Charles River and supporting local rowing organizations, most notably Cambridge Rindge & Latin Rowing, G-Row (Girls Row) and Community Rowing. We are proud to extend the use of our facilities to senior citizens and local charity organizations. Each summer we host an invitational relay regatta that draws rowers from clubs around the country to Cambridge to participate.
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Marketing and Communications Committee
Watertown Public Schools
- 1 year
Education
I am helping the Watertown Public School think about its branding, messaging, communications, and alignment of strategic initiatives. Am working closely with the superintendent, assistant superintendent, parents, teachers, and staff on how to define the unique aspects of this gem of a school system.
Publications
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Brand Storytelling: A look at the hero and brand journey
SlideShare
Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero…
Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story.
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Happily Connect: Facts to Explain Why Social Networks aren't Always Fun
SlideShare
Yes, social networks keep us in touch with friends and help us meet new ones, but sometimes it feels like others are happier, have more friends and have better lives than us. Here are 8 reasons to help you understand why.
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The Secret to Social Influence
Social Media Today
Influence is the ability to cause action and action is clearly the ability to act within and across social and private networks.
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Marketers, Social Media and the Start-up Environment
Social Media Today
Launching an idea involves an intricately woven group of people who test one another’s assumptions, beliefs and knowledge. Getting from initial launch to market leadership position is a matter of managing interpretation within overlapping circles of influence.
Courses
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Online Learning Consortium Certificated in Online Teaching
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Teaching in Online and Hybrid Classes: Certificate from Harvard Business Publishing Education
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Teaching with Technology: Designing Talent
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Projects
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Cambridge Boat Club
Creating a new way for members to connect, share and get to know one another while pursuing their shared interest in rowing, the Charles River and being part of a community of civic minded people. Also built a system the connected all the disparate committees into a single database that makes running the organization easier. The best part was working with team as we went back through the 100 year history of the club to find and restore the club logo and identity system.
Other creatorsSee project -
FutureCity.org
In the four years since we originally launched Future City, the organization has grown tremendously. The site needed to incorporate newly developed curriculum and training based on the Engineering Design Process and Project Management Skills - two key learning concepts that would help teachers and students. The new site also simplified the adoption and on-boarding process so that educators and volunteers could receive actionable, just in time information that made it easier to stay on track and…
In the four years since we originally launched Future City, the organization has grown tremendously. The site needed to incorporate newly developed curriculum and training based on the Engineering Design Process and Project Management Skills - two key learning concepts that would help teachers and students. The new site also simplified the adoption and on-boarding process so that educators and volunteers could receive actionable, just in time information that made it easier to stay on track and organized. Future City serves over 40,000 middle schoolers in the US and abroad - most of which are underserved communities.
Other creatorsSee project -
Aberdeen.com
Redesigned the Aberdeen site to reflect their culture and business model change. Needed to work with legacy backend systems while still providing a unique experience to a whole new market.
Other creatorsSee project -
DiscoverE.org
Years of great effort and intention by a wonderful non-profit who ended up with multiple names, 6 separate sites, over 1000 pages of content and no real chance to own the E in STEM finally reached their goal with RedSwan5 and its team. New name, logo, brand architecture, message and a single, dynamic site. A true team effort from a great client and awesome partners and a tribute to all those engineer volunteers and educators who are help our kids every day discover how smart they really are.
Other creatorsSee project -
Massachusetts School of Professional Psychology
Developing innovative applied psychology programs is not a problem for MSPP, but getting the reaching the students and filling the seats was a challenge. In 7 short weeks, RedSwan5 created new messaging, developed a lead generation program, updated the website, produced new webinars, ads and added LiveChat to help fill 4 programs in record time. It was fast, effective and built a new foundation for marketing, admissions, department heads and alum help prospective students make an important…
Developing innovative applied psychology programs is not a problem for MSPP, but getting the reaching the students and filling the seats was a challenge. In 7 short weeks, RedSwan5 created new messaging, developed a lead generation program, updated the website, produced new webinars, ads and added LiveChat to help fill 4 programs in record time. It was fast, effective and built a new foundation for marketing, admissions, department heads and alum help prospective students make an important decision.
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DiscoverE.org
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Reimagined a completely new, community-building experience to support STEM volunteers, educators, and students interested in exploring engineering. Shifted from a Drupal site with over 9000 pieces of content to a custom WordPress site that allows anyone to access training, activities, resources, and events. The entire site was rebuilt on a strong SEO foundation to support organic search.
Other creatorsSee project -
Biscom.com
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Took a website that was over 1400 pages filled with broken links, dead ends, and spiderwebs of landing pages from years of external agencies and turned it into a customer-centric destination, built on a solid SEO strategy, and lead generation for top tier customers in regulated industries.
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