Karl Spangenberg

Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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If you're at #DMSBYLUMA, hope you are at the CTV Opportunity panel with industry experts including tvScientific (Chris Riedy), LG Ad Solutions (Serge Matta), Magnite (Michael Barrett), Innovid (Zvika Netter) and TVREV (Alan Wolk), discussing how to navigate challenges and seize opportunity as CTV brings precision to a growing group of marketers in the channel. #DMSBYLUMA #CTV #OutcomeDriven #PerformanceAdvertising

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🚨Advertisers still underinvesting in the US Hispanic Markets 🚨 My colleague Michael Roca’s latest article in ADWEEK reveals some startling insights about the persistent underinvestment in the Hispanic audience. Despite the 'Latin Boom' of the late 90s, media spend on Hispanic audiences has only increased from 3% to 4% over a quarter century. Given that Hispanics represent nearly 20% of the U.S. population and wield $3.2 trillion in annual buying power, this is a missed opportunity that brands can't afford to ignore. As we approach the 2024 upfronts, it's time to rethink our strategies and ensure that Hispanic spend becomes integral, not ancillary, to our growth plans. Key Takeaways: 1. **Hispanic Population Growth**: From 31 million in 1999 to 63 million today. 2. **Economic Clout**: Hispanic buying power would rank fifth in the world if they were a country. 3. **Data Challenges**: Accurate representation in data sets is critical for effective targeting. 4. **Language Nuances**: Ensuring Spanish-language consumption is accurately captured is vital. Let's future-proof our brands by authentically connecting with this powerful consumer base. Read the full article for more insights and strategies in the link below. #HispanicMarketing #MediaSpend #InclusiveMarketing #AdTech #DataDrivenMarketing #2024Upfronts

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75% of marketers are still relying on cookies to run their campaigns. However, the cookie-less future is coming, and it's coming fast. The general consensus among industry leaders is that there won't be a dominant replacement for a while, meaning marketers should experiment with a variety of alternatives, such as contextual and location-based advertising and person-level graphs. #Cookies #DataPrivacy #FutureOfMarketing

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While I can’t speak to the legitimacy of the accusations herein, this is still a worrying situation for advertisers everywhere. Publications whose reputations are staked on their image of legitimate business are not what many may expect to be perpetrators of MFA Ad fraud. That being said, we can better understand ad fraud by looking at the incentive changes on the supply side of these AdTech deals. Ad fraud particularly harms multicultural publishers, as their reach and impact receive decreased impact when improperly assigned to Ad spaces. #AdFraud #AdTech #ProgramaticSupplyChain

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"shrinking losses" to only 295M from a 511M loss -- look at all that revenue though - 1.87 BILLION Lots to work with #advertising #revenue #streaming #profit #Business #Loss #bundle During the latest quarter, the company hit 71 million Paramount+ streaming subscribers worldwide, up from 67.5 million Paramount+ customers at the end of its fourth quarter, with 3.7 million customers added during the past three months. "And the studio shrunk its streaming loss to $286 million for the first quarter, an improvement over a $511 million loss in Q1 2023. Direct-to-consumer revenue rose 24 percent to $1.87 billion, as advertising and subscription revenues were both up, driven by growth from Pluto TV and Paramount+" https://lnkd.in/ggJYiNwb

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Busy week in the industry ahead of Cannes 🇫🇷 Roku Exchange will provide more signals advertisers want. The line between programmatic and direct buys is getting blurrier. 📺 Go Louqman Parampath! Oracle is shutting down its ads business. If you’re not 100% in the media business, the rapid changes in the privacy world pose too great of a risk. ❌ Seedtag acquires Beachfront! Contextual signals are super important for CTV, not just environments that rely on cookies. 🌐 LiveRamp RampID is now integrated into Nielsen ONE! Comprehensive measurement requires interoperability. 📊 Experian launches an onboarding business. If anyone can shake up the onboarding business its Experian! 💼 Shout out to old colleagues Kimberly Gilberti Adam Kobus ❤️ Albertsons Media Collective TV Launch. Another RMN expands to CTV where higher CPMs and additional inventory are a catapult for growth.  🚀 And this is only a snapshot of the news 🤯

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The future of media and entertainment starts now with @Amazon Web Services (AWS) Cloud. From content creation to distribution, AWS offers purpose-built services for every step in the media supply chain. Discover how AWS helps media companies innovate, simplify operations, and engage audiences like never before. Interested in revolutionizing your media business? Contact Bubble Cloud/ Bubble Social Media Marketing for expert insights.

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How Adelaide is helping publishes like the NYT realize the value of their inventory.

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Nerd alert 🤓 Has your PR team ever told you that your press release received a bazillion impressions and an ad equivalent of a gazillion dollars? Check out my take on (actually) measuring the success of your earned media programs. How are you defining PR wins?

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Perhaps you noticed media costs increasing on some key digital platforms leading up the Presidential Debate.... well you are not alone! Check out our summary and POV on what to expect and what you can do as election season continues to heat up. #media #mediaplanning #agency #analytics https://lnkd.in/g83jUYmA

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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In a highly divisive US election year and with AI being used to generate mis- and disinformation at an unprecedented scale, it's critical that nonpolitical advertisers dial up their placement control to protect brand safety. Check out our latest blog on navigating this environment 👇 #DigitalAdvertising #Adtech

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Google's cookie phase-out may have been delayed until 2025, but that doesn't mean advertisers should be complacent. In fact, now is the time to embrace innovation and adaptability, according to Ryan Storrar, CEO UK & EMEA at GroupM Nexus. Learn more about the new privacy-friendly targeting and attribution methods that can help you succeed in the post-cookie era:

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✅🖥️ Marketplace.org (7/8): “Paramount’s not alone, in the sense that they’re trying to become profitable in the wake of having all of these assets that are not as valuable as they once were,” said media consultant Brad Adgate. It’s not just the decline of broadcast television. It’s the challenge of creating a streaming platform that’s profitable. “It really comes down to content. I mean, I think the biggest challenge that subscriber companies have, like a Paramount+, or Disney+, is not getting subscribers, as much as it is keeping subscribers.” Whether Skydance CEO David Ellison, whose father founded Oracle, can turn things around for Paramount is a wait and see situation. University of Minnesota’s Joel Waldfogel is particularly skeptical about the streaming business. “It’s hard to understand how the bringing tech fairy dust in here fundamentally makes it sufficiently attractive relative to the other streaming services that it’s going to attract a lot of interest,” he said. Subscribers only really want to subscribe to maybe three different streaming services. Netflix and Amazon Prime Video take the top two spots. That makes it a competition for bronze, said Charles Schreger, a New York University professor and former HBO executive. “In order to compete and become third place, you need to combine those services,” he said. ⬇️ #streamingtv #ctv #ott #avod #svod #cordcutting https://lnkd.in/eenMRnZP

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A welcome reminder on the limitations of programmatic advertising despite its incredibly widespread use. The lack of transparency regarding where ads are displayed and the quality of placements remains a significant issue. Also, programmatic platforms may not always ensure brand safety, with ads appearing alongside inappropriate or harmful content. On top of that, relying solely on programmatic channels can limit the control advertisers have over ad placements and targeting parameters. And this is before we get to the demise of the 3rd party cookie. Interesting article to read and not surprised Bloomberg switched to a clean, direct-sold model. #DigitalAdvertising #Programmatic #Monetisation #OnlineAdvertising

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