Jacob Zall

We told audiences at SXSW 2024 how brands, agencies and activists can work together to change the world. Now, our chief strategy officer, Chris Plating, is sharing insights from the SXSW panel with Ad Age. Learn what executives and activists, including Bianca Tylek of Worth Rises, Palika Makam of Ben & Jerry's and Johnny Perez of the National Religious Campaign Against Torture, say you can do to take meaningful action around potentially polarizing issues. And why it matters. https://lnkd.in/evU8VnZ4 #thoughtleadership #brandactivism #corporateactivism

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How can brands enhance #diversity in their ad campaigns? Amidst the looming end of third-party cookies, the advertising landscape is experiencing a profound transformation toward inclusivity, compelling brands to actively pursue alternative methods free from audience assumptions. 👥 In the latest episode of Contextual Curiosity, our host Owen Jean-Aimee, Director of Sales at Seedtag, explores how brands can enhance their strategies with inclusive contextual advertising.  Watch now: https://hubs.li/Q02sSjTw0 #ContextualAdvertising #Cookieless #InclusiveTargeting #AdTech #ContextualCuriosity

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With a nod to Anthony Katsur's stance on industry complacency in the face of another #Cookieless deadline delay, Outbrain's CVP, Global Head of Marketing, Katie Secret spotlights the urgency of adaptation and resilience in digital marketing. Learn more about the strategies being set for a new marketing era on The ADVERTISING Club of New York.

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Considering a career as a journalist? Our free Ultimate #MediaCareer Guide made with New York University and Yellowbrick is here to help make sense of the role of a modern journalist: https://ylearn.co/vkaayoai #journalism #mediapro #NYUxRollingStone

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As marketing accountability rises, companies are increasingly adopting Marketing Mix Modeling (MMM) solutions to assess the effectiveness of their marketing spend. At the same time, various digital publishers are developing open-source MMM capabilities to support marketing measurement. This article sheds light on Open-Source MMM and Internalization, emphasizing essential factors for a successful MMM initiative. https://lnkd.in/emMKjJ5K

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Thrilled to share this thought-provoking op-ed by Dave, published in AdExchanger! "The Golden Calf Of Addressability" dives deep into the urgent need for our industry to rethink and realign with true marketing science, moving beyond superficial initiations. Let's join the conversation and push for a future where real consumer insights and data-driven strategies lead the way. Don't miss out on this critical read – it's time for change!  #Marketing #Advertising #ConsumerInsights #DataDriven #Innovation

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As #InfluencerMarketing transitions from a trend to a cornerstone of modern marketing strategies, our understanding of 'influence' is getting a major upgrade. #Brands are no longer just chasing reach; they're building #meaningful, long-term collaborations with nano, micro, and mid-tier influencers to ensure #authenticity and boost engagement. Dive into the future of influencer relationships with HAVAS Red's latest white paper - The State of the Influencer in 2024: A Client’s Perspective. It's more than just insights—it's your roadmap to mastering influencer marketing in this dynamic landscape. HAVAS Red US | Havas Red UK | Havas Red AU #WeAreHAVAS https://lnkd.in/dBD-Xyuy

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FYI: In-store retail media is gaining momentum (EMARKETER): by Arielle Feger, Senior Analyst. In this next evolution, off-site, in-store, and upper-funnel formats like connected TV (CTV) and social will play a larger role in marketers’ retail media strategies as they seek more scale and control over their campaigns. Though it still represents less than 1% of US total retail media ad spend, per […] #DOOH #digitalbillboards #digitalsignage

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Lost in a brand media maze, struggling to find clarity? Amid tightening privacy laws and the rise of new media platforms, brands are struggling to navigate their way forward. Our SVP and GM Nick Drabicky guides the world's most notable brands and took to MediaPost to provide advertisers and brands with direction on how to emerge from this maze with confidence. This begins with: - Strong creative rooted in customer research - Unifying marketing efforts into cohesive campaigns - Embracing advanced measurement Visit the link in the comments to read Nick’s full article, and gain insight into navigating the evolving media landscape. #BrandMedia #Marketing #Measurement

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One of the key developments discussed here is Reddit's introduction of shoppable ad inventory. This new feature allows brands to create immersive, interactive ad experiences that enable users to purchase products directly within the Reddit platform. Reddit aims to provide advertisers with a more actionable way to engage with its user base, and I think this is a great way to do so. #RedditAdvertising #ShoppableAds #UserEngagement

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"We’d like more policies that unlock creativity, diversity and plurality and fewer policies that create rigid, rule-bound, formulaic outcomes." Speaking to Creative Salon Worldwide, our VCCP Founding Partner and Chairman Charles Vallance offers his advice to the next UK government on how to ensure the UK remains a global advertising leader. He emphasises the success and importance of the UK creative industries, particularly in advertising; advertising exports were worth £12 billion in 2023, with a 32.5% increase, demonstrating the sector's global competitiveness. With this, Charles advises the incoming government to foster conditions that sustain this success, focusing on attracting and retaining diverse talent across the UK, not simply in London. He warns against regulatory measures that could stifle creativity and agility, advocating instead for policies that encourage innovation and flexibility. Read more here: https://lnkd.in/dme7QjiF

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✅🖥️ DIGIDAY (5/16): “As this year’s upfront cycle kicks off, YouTube is refining its pitch to advertisers to create more scarcity. Specifically, it is raising the threshold for its YouTube Select program that packages inventory across the top channels on the platform and introducing a new option for advertisers to overtake individual channels in that package. YouTube is also adding an AI-powered ad optimization tool for non-skippable ads and updating the look of QR codes appended to ads. The upfront commitments that advertisers make to YouTube are a bit different. Instead of the traditional upfront commitment that locks an advertiser into spending a certain amount of money ahead of time, YouTube follows the endeavor deal model, in which advertisers set a spending goal and are rewarded as they reach it. Of course, advertisers would like to receive bigger rewards. Typically, advertisers receive advertising credits equivalent to single-digit percentages of the spending amount for reaching their endeavor goals, according to two agency executives. YouTube is tweaking its package of top creator channels. In the past, YouTube Select consisted of the top 5% of channels on the platform. Now it is the top 1%. That last point is an important one. YouTube’s viewership on TV screens has been ballooning, to the point that people in the U.S. spend more time watching it on TV screens than any other streaming service. For (one creator), connected TV accounts for 40% to 50% of her videos’ viewership. And more than 75% of YouTube Select impressions served in the U.S. in the first half of 2023 ran on TV screens, according to YouTube. The growing share of YouTube viewership occurring on TV screens could help YouTube to be seen by ad buyers in that broader TV bucket.” ⬇️ #streamingtv #ctvadvertising #fullfunnel https://lnkd.in/einkGZrQ

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IAB releases Digital Out-of-Home (DOOH) & In-Store Retail Media Playbook (IAB): The playbook focuses on how brands and retailers can partner to enhance the in-store experience to deliver a comprehensive, shopper-centric approach. It examines the strategic partnerships that drive a unified commerce experience within physical store environments, highlighting the importance of understanding shopper missions and behaviors. The playbook underscores the need for effective closed-loop measurement to […] #DOOH #digitalbillboards #digitalsignage

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In this article, Matt Kissane, Executive Director of TBCs, Landor, explores how Gen Z are challenging marketers to be more creative and brands to be more in tune with culture. "[Gen Z] have precisely no time for the corporate codes and clichés that previous generations were quietly respectful of." Read the full article via the Creativebrief platform: https://lnkd.in/eHmF3-3h

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