San Francisco, California, United States
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4K followers
500+ connections
About
Articles by Evan
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From Clinical Medicine To Clinical Marketing
From Clinical Medicine To Clinical Marketing
By Evan James
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Why Some Brands Wasted Their Ad Budgets On The Super Bowl
Why Some Brands Wasted Their Ad Budgets On The Super Bowl
By Evan James
Contributions
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What do you do if your lead generation strategy is not building strong customer relationships?
*Disclaimer - this answer will be a bit cheeky :) Most buyers are frustrated that lead magnets and other demand-gen content isn't fully personalized to their exact wants and needs. Conversely, building out content for buyer isn't realistic, unless you're truly only targeting Fortune 500 companies and have a full-fledged ABM program in place. So what can you do? Create umbrella content for every role, industry, and use case within your ICP. Then use AI to create variations of content across all three of those segments & use a segmentation-based distribution plan to deliver the content. Conversion rates will go up as you'll be speaking much more in the voice of the customer. Happy to chat with anyone who wants to try this out!
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What do you do if your lead generation efforts have hit a wall and you're feeling burnt out?
Here's the approach that demand gen managers will initially moan about, but then fully embrace when they see the results. Go book a meeting with the most creative brand marketer on the team. Ask for an hour brainstorm. With encouragement, the brand marketer will spit out endless ideas. It's the demand gen manager's role to guide the conversation toward the most effective result-oriented campaign ideas. Choose the best 3. Run A/B tests and run with the one with the most legs. Often the best "demand" campaigns are those that elevate the brand simultaneously.
Activity
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Step up and talk to people. → That's it. → That's the secret. You don't need: → A complicated funnel → A beautiful landing page → A…
Step up and talk to people. → That's it. → That's the secret. You don't need: → A complicated funnel → A beautiful landing page → A…
Liked by Evan James
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🤯What a trip to San Francisco & Silicon Valley. 🌉 Returned from the Bay Area with lots of mind-blowing impressions from THE world’s tech and…
🤯What a trip to San Francisco & Silicon Valley. 🌉 Returned from the Bay Area with lots of mind-blowing impressions from THE world’s tech and…
Liked by Evan James
Experience & Education
Languages
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Spanish
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More activity by Evan
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🚀 Exciting News! 🚀 I am thrilled to announce that I am joining Dreamwriter as an advisor. Dreamwriter is revolutionizing the B2B GTM…
🚀 Exciting News! 🚀 I am thrilled to announce that I am joining Dreamwriter as an advisor. Dreamwriter is revolutionizing the B2B GTM…
Liked by Evan James
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It was really great meeting amazing folks at the cool AI event hosted by Murray Newlands yesterday! If you don't know Murray Newlands, he is the guru…
It was really great meeting amazing folks at the cool AI event hosted by Murray Newlands yesterday! If you don't know Murray Newlands, he is the guru…
Liked by Evan James
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Delighted to have Neville Taraporewalla, former executive at Yahoo, Microsoft & The Times Group, North America joining our passionate Dreamwriter…
Delighted to have Neville Taraporewalla, former executive at Yahoo, Microsoft & The Times Group, North America joining our passionate Dreamwriter…
Liked by Evan James
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Building your email or SMS lists aka your subscriber lists isn't just a task to tick off—it's a strategic tool that can shape the future of your…
Building your email or SMS lists aka your subscriber lists isn't just a task to tick off—it's a strategic tool that can shape the future of your…
Liked by Evan James
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Great addition to Dreamwriter - the company just keeps on rollin'! Congrats!
Great addition to Dreamwriter - the company just keeps on rollin'! Congrats!
Liked by Evan James
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