B.C. LeDoux

Tone and messaging add a lot of nuance to "creative". They say the things a logo, color palette, and layout can’t. #BBACreative wearebast.com https://loom.ly/t7tZOZk

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Local Consumer Review Survey 2024: Trends, Behaviors, and Platforms Explored - https://buff.ly/2jWbyZ0 - Don't think reviews matter? They certainly do. Make sure you have a plan for how to get reviews across multiple platforms. It will make a difference in your sales revenue.

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🎤 Just stumbled upon a thought-provoking podcast on embracing servant leadership in agency businesses. Here's a glimpse of what caught my attention: 🌟 Leadership Styles Impact: Dive into how different leadership styles can either stall or propel agency growth. 🌟 Servant Leadership: Explore the transformative power of leading through service and support. 🌟 Creating a Safe Culture: Learn about fostering a safe and thriving environment within agency teams. 🌟 Long-Term Goal Setting: Discover strategies to set and achieve long-term goals for your teams. 🌟 Overcoming Blindspots: Uncover common blindspots that may be hindering agency business progress. 🌟 Documenting Procedures: Understand the significance of documenting standard operating procedures for sustainable growth. Join the conversation and share your insights on leadership and growth in agency businesses! 💬✨ https://lnkd.in/e9mqGXZe

What did you think of Robert's and Christine's discussion about adding visual elements to your online marketing and content? I liked the tip about downloading email images and how that is considered an open email now. https://lnkd.in/g_qavEfG

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Hey California small businesses! We know you hustle hard, and your digital marketing campaigns are key to finding new customers and growing revenue. But guess what? The California legislature is messing with your money. They're trying to pass a new law – SB 1327 – that'll jack up the cost of digital advertising by 7%! That's right, 7% more expensive! This tax is supposed to target the big tech guys like Facebook, Google, and TikTok, but guess who really ends up paying? You guessed it – small businesses like yours! You're already facing enough competition from those big brands with their massive budgets. You don't need lawmakers making it even harder. Tell your legislators to oppose SB 1327 and stop this tax madness before it hits your bottom line. Click below to sign the letter and protect your marketing budget! Your voice matters – let's show them we won't take this lying down. #nonewtax #digitalmarketing https://lnkd.in/gZBGUeKC

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Capturing attention is so important when it comes to ad success, but a great intro hook, motion and text overlay are just a piece of the puzzle… You also need to RETAIN attention! ✅ Add stakes ✅ Open a curiosity loop ✅ Do visually interesting things ✅ Add hooks throughout ✅ Change perspectives/locations ✅ Tell a story ✅ Do unexpected things/be unpredictable

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The global market is constantly changing, and it’s really fascinating to see how new consumer groups are emerging. I’ve been diving deep into these trends because they’re crucial for staying ahead—not just for us at Contraire Studio, but for any brand looking to make a real impact. Have you heard about "The Reductionists?" They’re a group catching a lot of attention for their minimalist approach, and I think there's a lot we can learn from them to refine our strategies. #MarketingInsights #ConsumerBehavior #BrandEngagement

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"The average Google Ads search campaign conversion rate for home service businesses is 3.40%" - Wordstream.com My team and I have been working on this campaign since August of 2023 for one of our clients that offers residential plumbing services in Washington. They were struggling with inconsistent lead volumes, low quality leads that were often calling for the wrong company, and extremely high lead costs that weren't converting into an increase of revenue for their business. Our solution was to refine their marketing strategy to target their highest converting and highest margin services such as water heater replacements, water filtration systems, and water/gas line installations. We did these 5 things to make this happen. 1. We launched a new website that focused on location specific landing pages for each of their high margin services. The new website also offered promotional coupons, showcased their immaculate Google ratings, a "sticky" call now button on mobile, and we implemented a 1-click form form at the very top of each page. All of these new additions contributed to their intense increase in conversion rates. 2. These particular clients had given up on Google Ads in the past, but we all decided that with our system it would be a reasonable idea to try again. Our team studied their old campaign, planned and implemented landing pages that have proven to convert clicks to leads, and then we built out a search campaign targeting a specific audience, while excluding the search partner network and display network. (These two add-on networks for search campaigns are usually low quality and low converting in this industry) 3. Negative keyword lists. When working in a Google Ads campaign our strategy is usually to use phrase match keywords that are generally much broader than exact match keywords, but less broad than broad match keywords. Initially with this strategy there were many searches that we didn't want to show up for. Over time we added hundreds of negative keywords to refine the searches that we actually show up for so that we weren't wasting clicks or visibility on poor search matches. At this point in time we are pretty locked in, and now we're in the era that I call "pure leads." 4. We gathered feedback from them. Throughout the entire campaign I was regularly communicating with their team so that I could know the outcomes of each lead that came through. This allowed our team to adapt when necessary. I.E, if they were continuing to get calls for a low paying service, we would use negative keywords or copywriting on the landing pages in an attempt to discourage these types of calls/forms. 5. We were patient. Campaigns take a long time to get locked in to a point where they're producing a steady stream of high quality leads. In my experience, it takes between 6-12 months to really see things get predictable. Predictable = Add this much $$$ get this many LEADS! #homeservices #plumbing #googleads #leadmachines #toggleseo

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Today is your day to design and roll out your most successful marketing campaign! Let MLC Expert help you get there. Our Resource Library is full of great tips and ideas to get you started.https://https://lnkd.in/e4aP8n5q If you need additional help, we are ready to get your campaign up and running for you. Give us a call at 819.843.0103 Follow MLC Expert Consulting for marketing tips. #marketing #digitalmarketing #marketingtips #BusinessTips #MLCExpert #MarComm #CustomerEngagement

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If your business has any kind of online presence, it’s essential to use landing pages. But what are they, why are they important, and how can you make sure they are as effective as possible? These are the questions we are exploring in Lúgh Studio’s latest ultimate guide. https://lnkd.in/e7BmN4fA

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Great inspiration from the experiential marketing leaders who spoke last night at the #OCAMA meetup. First, it was hosted at the beautiful Rivian South Coast Theater, just steps away from Laguna Beach's Main Beach. Huge kudos to the planning team for putting together such a fantastic event - especially loved the intro from Tony Caravano. (Already counting down the days until the next visit 🌊). Although the speakers focused on B2C, they shared some valuable insights relevant for #B2Bmarketing too. 🌟 Here are some of my key takeaways: 🎉 It's all about fun. Start with the questions: Is it cool? Is it relevant? Wing Lam from Wahoo’s shared some great examples of this. 🍽️ Food and music experiences have universal appeal, so they are a great places to start thinking creatively. 🎨 Embrace human connections: Brands like Bored & Thirsty show us the power of connecting through art. It's a reminder that IRL experiences, even in a digital world, hold immense value. 💼 Redefining ROI: While ROI matters, sometimes it's about investing in the brand for the long haul, as highlighted by Rivian's approach. Collaborate with partners to share costs. (Been there!) 📊Think about showing ROI in terms of earned media coverage. (e.g. Wing Lam spent $45K on a car but got $1.9 million in paid media for Wahoo’s). 🔍 Track, capture, iterate: Success lies in our ability to measure, gather feedback, and adapt continuously. It's a cycle that ensures we're always evolving. I once worked on an experiential campaign targeting heads of compliance and one of the keys to success was hosting events in unforgettable venues, like a luxury box at the old Dallas Cowboys stadium. More recently with Intelledox we hosted wine tours out to Napa, cementing relationships with prospects, customers and partners alike. Here's to creating more customer (and employee) experiences like that filled with food, music and fun, shaping the future of B2B marketing! Let's keep pushing boundaries and creating moments that matter. #MarketingStrategy #CX #EventMarketing 🎶And here's to the joy of eating tacos at the beach.

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Looking to leverage in influencer partnerships for your brand? 🤝 We can help you curate a strategy based on your budget specifically for your restaurant. Check out this video San Diego Foodies did for our client Havana Grill.

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Unlock the power of visibility with San Jose's premier Search Engine Optimization services. Elevate your website's ranking and seize the spotlight in the digital realm. Let's journey together towards online success! #SEO #SanJose #DigitalMarketing

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B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research.

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Happy Mother's Day to the multitasking heroes who make it all happen! 🌟 Your creativity, resilience, and unwavering love light up our world. #mothersday #mothersday2024 #nextmedia #nextmediadigital #digitalmarketing #digitalmarketingmiami #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingservices #digitalmarketingtip #digitalmarketing2024 #smallbusiness #smallbusinessowner #smallbusinessmarketing #smallbusinesstips #smallbusinessgrowth #entrepreneur

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B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research. #b2bmarketing

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