Minneapolis, Minnesota, United States
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Articles by Ashley
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Here's Why Your Influencer Marketing Program is Failing
Here's Why Your Influencer Marketing Program is Failing
By Ashley Zeckman
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4 Tips for Incorporating Influencers Into Your Content Marketing Strategy
4 Tips for Incorporating Influencers Into Your Content Marketing Strategy
By Ashley Zeckman
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15 Inspiring & Actionable Content Marketing Tips
15 Inspiring & Actionable Content Marketing Tips
By Ashley Zeckman
Contributions
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How do you ensure that your influencer contract terms are clear?
Of all the questions asked here, this one tends to be the most tricky. Why? Who is to determine if the work is unsatisfactory or didn't drive the desired results? B2B Influencer Marketing does not follow the same set of rules as its B2C counterpart. Ultimately, we've found that you must include a clause within the contract that strictly defines the actions that will be taken if the influencer does not deliver on time, the quality of the content does not align with what was requested or if brand guidelines are not followed. We will see a lot more strict clauses begin to pop up in influencer contracts over the next six months. Without this, it will become increasingly difficult to drive the ROI needed to support a healthy program.
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How can influencer storytelling remain authentic?
Brands (especially those just beginning their influencer marketing journey) tend to focus only on the big name influencers for collaboration. However, there are 5-7 different influencer types, each of which serve a different purpose that you'll want to consider. Some are best at increasing awareness while others build deep trust due to their expertise. Regardless, when selecting influencer partners, you should focus on: - Influencers types that align with your target objectives - Individuals with a shared POV - Influencers whose audience aligns with your target audience - People with a proven track record of driving results
Activity
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We faced an £11,000 bill and didn’t know how to pay it. After one round of funded IVF with the NHS, in 2023 we started to pay for private fertility…
We faced an £11,000 bill and didn’t know how to pay it. After one round of funded IVF with the NHS, in 2023 we started to pay for private fertility…
Liked by Ashley Zeckman
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Which qualities and characteristics will define the top-performing teams and talents in the B2B marketing world of tomorrow? This is a question…
Which qualities and characteristics will define the top-performing teams and talents in the B2B marketing world of tomorrow? This is a question…
Liked by Ashley Zeckman
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Check out the latest in the evolution of retail fulfillment operations on the latest episode of Supply Chain Management Review's #TalkingSupplyChain…
Check out the latest in the evolution of retail fulfillment operations on the latest episode of Supply Chain Management Review's #TalkingSupplyChain…
Liked by Ashley Zeckman
Experience & Education
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Onalytica
View Ashley’s full experience
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Volunteer Experience
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Monthly Programming Committee
Minnesota Interactive Marketing Association
- Present 9 years 5 months
Education
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Publications
Organizations
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Women in Digital
Board - Speaker Chair
- Present -
Minnesota Interactive Marketing Association (MIMA)
Monthly Programming Committee Member
- Present
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Now this is a winning subject line: ☐ relevancy to current events + product ☐ preview text matches subject line ☐ good use of an emoji We can…
Now this is a winning subject line: ☐ relevancy to current events + product ☐ preview text matches subject line ☐ good use of an emoji We can…
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A busy few days sharing some experience at the Digital Marketing Association of Sri Lanka (DMASL) Digital Summit 2024 and what an incredible event…
A busy few days sharing some experience at the Digital Marketing Association of Sri Lanka (DMASL) Digital Summit 2024 and what an incredible event…
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For many of us if not most, looking for our next professional adventure can be a rollercoaster ride of highs and lows - especially if you ended up in…
For many of us if not most, looking for our next professional adventure can be a rollercoaster ride of highs and lows - especially if you ended up in…
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I had to record a video for creating an account on a job board. Felt super cringe. But I thought - Why not share it to the world as well. So here…
I had to record a video for creating an account on a job board. Felt super cringe. But I thought - Why not share it to the world as well. So here…
Liked by Ashley Zeckman
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Don't hire creators then tell them how to create. When you hire great creators, you should: Connect them with the right ppl Challenge them to take…
Don't hire creators then tell them how to create. When you hire great creators, you should: Connect them with the right ppl Challenge them to take…
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