WillowTree

Fuel iX, an enterprise-grade #AI engine, accelerates your development of generative AI solutions. It helps you: ⚡ Create fast impact thanks to #GenAI copilots ⚡ Centralize control for good AI governance ⚡ Enhance trust with safe, responsible AI practices All while avoiding vendor lock-in so you stay flexible. Fuel iX already helps CIOs leaders like Hesham Fahmy of TELUS “lower the barrier of entry into generative AI.” #FueliX is in beta, too. Now’s the time to try it for free. https://www.fuelix.ai/

Credit card loyalty programs are evolving globally, and we have the data to prove it: https://lnkd.in/ehVXUbUh We have conducted research across five global regions to deepen our understanding of consumer behaviors and preferences, and with nearly 500 English-speaking loyalty card members surveyed, our research highlights crucial insights that emphasize why a one-size-fits-all approach just doesn't cut it in the diverse global marketplace. 🔀 The good news? Every region shared a preference for mobile engagement, clear and transparent offers, and personalized rewards relevant to their everyday spending. The most popular loyalty redemption choices are typically cash back and essential goods, which ranked highest in four of the five regions. 🌏 However, financial brands can and should cater to varied global markets, delivering personalization in loyalty programs. From North America's passion for community-based rewards to Asia-Pacific's focus on travel benefits, regional differences clearly underline the necessity for customer data platforms and tailored loyalty strategies. "Deep market-specific research is crucial to understanding and meeting the diverse needs of customers across regions," said Tobias Dengel, President of WillowTree, a TELUS International Company. "By creating shared infrastructure that enhances efficiency, while maintaining the flexibility to adapt to regional nuances, brands can develop truly personalized experiences." Intrigued? Download our full report to glean more insights on how financial brands can cater to varied global markets and drive personalization in loyalty programs: https://lnkd.in/ev4PPgAm Explore how our unique approach to #DigitalCX, #DataAI, and #CustomerLoyalty can transform your brand’s loyalty programs: https://lnkd.in/ep-rTvyr #LoyaltyPrograms #FinancialServices #CustomerExperience #DigitalTransformation

According to global consumer surveys, a seamless mobile experience is one of the most desired features of a #loyalty program. Successful loyalty programs are inviting and welcoming, but friction is unwelcoming, from poor landing page design to confusion about how to use the app. In Senior Creative Director Jonathan Hildebrand's nearly 20 years of experience helping brands drive loyalty signups, the most welcoming programs consider each moment of the #customerexperience and make it exceptional through sharp #UX and design choices. Here’s how Jonathan approaches user acquisition to help brands design inclusive #loyaltyprogram experiences. Drive more loyalty signups 👉 https://lnkd.in/eFaB99dg

White-labeling customer loyalty programs present a unique set of challenges for B2B2C enterprises, including: - Customization & Brand Consistency - Data Security & Privacy - Multi-language & Multi-currency Support - Segmentation & Personalization WillowTree Senior Solutions Architect Alex Brdar dives deep into how Adobe Experience Cloud — including Adobe Experience Manager (AEM), Real-time Customer Data Platform (CDP), and Journey Optimizer (AJO) — can be leveraged to create personalized customer loyalty programs on a global scale in our latest article: https://lnkd.in/erHK9XPD 🚀 As an Adobe Gold Solutions Partner, WillowTree has delivered hundreds of successful Adobe deployments, helping businesses scale customer loyalty and fuel growth: https://lnkd.in/euGrzech #CustomerLoyalty #DigitalMarketing #AdobeExperienceCloud #B2B2C

Throughout #Pride Month, WillowTree’s North American offices came together to celebrate and commemorate the occasion, with a number of events facilitated by our PRIDE @ WT employee resource group (#ERG). “Pride serves as an important reminder that diversity, equality, and inclusion are not just buzzwords, but essential elements of a thriving society and workplace,” said Kyle Jepson, CTA, PRIDE @ WT ERG Lead and Columbus Office Manager. “Our PRIDE @ WT employee resource group provides a space and community for #LGBTQIA+ individuals to express their authentic selves and foster a sense of belonging, acceptance, and empowerment both in their lives and within their work,” Kyle continued. “By celebrating Pride across our offices in ways both big and small, we acknowledge and honor the unique contributions and experiences of the LGBTQIA+ community, promoting equality, and challenging discrimination.”

WillowTree’s offices in Boston, Charlottesville, Columbus, and Durham recently held their annual “Makers' Markets,” hosted by our Trees with Different Needs (TWDN) employee resource group. TWDN envisions a future where WillowTree employees affected by disabilities and/or chronic physical or mental health conditions — whether personally or as a caregiver and supporter — can sustain and grow their personal and professional wellbeing. As TWDN Co-Chair and Software Engineer Lindsey "Grey" Olson summed it up, “The Makers' Market is intended to help everyone connect. It showcases what people love and dedicate themselves to,” they said. From oil paintings and handmade jewelry, to honey and macarons, “Art is often a deeply personal creation. It opens up important conversations. I love getting seeing who my coworkers are beyond their professional roles. The Market helps us achieve that,” Grey said. Many thanks to our participating Makers, and to the TWDN resource group for coordinating these events!

Who run the world? People who understand AI.
Yesterday was Women in Engineering Day and we want to highlight a few of WillowTree’s thought leaders. Listen and read below on how artificial intelligence can help revolutionize the customer experience–safely. ► LISTEN to Group VP of AI Michelle Avery speak about balancing politeness and accuracy when developing AI-powered solutions (https://lnkd.in/epYQEzWS) ► READ Senior Data Scientist Carolina de Abreu Pereira's article about How to Evaluate Conversational AI for Politeness (with Giovani Tavares, Rafael Medeiros, and Renato Vicente) (https://lnkd.in/ebFPp4BR) ► READ Product Researcher Shailee Rindani’s article about WillowTree’s 7 UX/UI Rules for Designing a Conversational AI Assistant (https://lnkd.in/gMv_xTNs) ► READ Software Engineer Madeline Woodruff’s article about Detecting AI Hallucination Risk Using a CIA Technique (with Michael Freenor) (https://lnkd.in/ejQX3_JY) ► READ Senior Product Designer Alexandra Cornille’s article about How to Design Trustworthy AI Products for Healthcare (https://lnkd.in/ecGiTjKM) ► READ Research Director Jill Stover Heinze's article about Harnessing Frameworks for Generative AI Development (https://lnkd.in/gRShiM2m) #AI #ArtificialIntelligence #TrustinAI #DesigningforAI #EngineeringforAI #ConversationalAI

Alongside her recent article in DevPro Journal, check out WillowTree's Michelle Avery's (Group VP, AI) podcast episode with SD Times, exploring our Data & AI Research Team's (DART) research study on How to Evaluate Conversational AI for Politeness. Take a listen at the link below and view the full whitepaper here: https://lnkd.in/ebFPp4BR #conversationalAI #chatbots #customerexperience #CX

How rude! As conversational AI becomes more prevalent, it's crucial to ensure these systems maintain a high standard of politeness (as well as empathy, attentiveness, compassion, and other hard-to-measure dimensions of communication). Read this insightful DevPro Journal article by WillowTree's Michelle Avery (Group VP, AI) on the importance of politeness in AI and how to ensure polite #CX interactions. 📚 Michelle references WillowTree's recent whitepaper on "Evaluating Conversational AI for Politeness," which explores the complexities of defining and measuring politeness in AI. It highlights the need for frequent, automated testing and leveraging user feedback to fine-tune AI systems for optimal performance: https://lnkd.in/ebFPp4BR 💡 Discover why politeness matters for AI success and learn practical strategies to balance politeness with clarity, ensuring that your AI interactions are consistently polite and effective. Don't let your AI turn into a Rudebot! Read the full DevPro Journal article here: https://lnkd.in/ehukNu4v #ConversationalAI #DigitalExperience #CustomerService #ArtificialIntelligence

What a week! Our iOS developers at WillowTree gathered at our Mill One offices in Durham last week to watch, discuss, and experiment with all the new tools, features, and betas released during Apple's #WWDC2024 event. After spending a week playing with some new toys, WillowTree Practice Advisor Andrew Carter breaks down key takeaways and practitioner-relevant highlights. Here are just a few: 🧠 #AppleIntelligence is set to revolutionize AI functionality, enhancing #multimodal user experiences across mobile apps and devices. The integration of OpenAI functionality system-wide will make AI tools more accessible and seamless. From ChatGPT integration to Siri #voicetechnology and text-to-Siri, users can expect a broader adoption of AI functionality in their favorite apps. 📲 #AppIntents will unlock the integration of amazing Apple Intelligence features. Through App Intents, users can connect personal data and context to their favorite mobile apps and experience AI-powered actions within their daily workflows. Apple promises a measured approach that prioritizes privacy and enhances existing digital experiences. 🤓 Nerd Stuff! Swift 6 offers data-race safety, eliminating bugs at compile time and ensuring a more stable codebase. Cross-platform Swift support expands the language's reach, enabling development for Apple, Linux, Windows, embedded systems, and web assembly. Swift Testing introduces expressive APIs and features, making it easier to write better tests and improve code maintainability. And the introduction of Swift Assist, Apple's answer to GitHub Copilot, brings a natural language assistant built into Xcode! Contact our team to learn more about how this news impacts iOS development and how you can make the most of Apple Intelligence and App Intents. Read on to dive into Apple's exciting new era of AI-powered app experiences! https://lnkd.in/eEMvDP95