As for the iconic singer's selection, "We talked a lot about the contradictory ways we use our phones. But once we realized those contradictions were also ironic, the idea took off. It was definitely Alanis or bust," recalls CD Elliot Nordstrom. "Alanis is one of those timeless artists who pops in and out of culture every couple of years," he says. "And this summer for a variety of reasons, she's been in the zeitgeist. She's on a huge tour. Jagged Little Pill is about to celebrate its 30-year anniversary. She's also gotten a lot of attention for her takes on mental health, which aligns with UScellular's digital-health mission." There's more to hear from Martin Creative Director Elliot Nordstrom and Group Creative Director Allison Rude at David Gianatasio's The Clios coverage on our latest for UScellular: https://lnkd.in/gQgEcB8D
The Martin Agency
Advertising Services
Richmond, VA 82,780 followers
We Fight Invisibility.
About us
We are a full-service agency with capabilities in advertising, strategic planning, direct response, digital, data analytics, design and branded content. We’re equipped with skills and partnerships that allow us to do so. Our primary superpower lies not in a type of account, category or even a style of work. It’s our ability to help brands impact culture in the U.S. and internationally. Follow us on: Instagram: https://www.instagram.com/martinagency/
- Website
-
http://www.martinagency.com
External link for The Martin Agency
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Richmond, VA
- Type
- Public Company
- Founded
- 1965
- Specialties
- Design, Digital, Media, Social, Creative Advertising, and Superjoy
Locations
-
Primary
One Shockoe Plaza
Richmond, VA 23219, US
Employees at The Martin Agency
Updates
-
“...we need more briefs focused on business problems and growth opportunities and fewer briefs focused on a predetermined, tactical media plan.” Hear Chief Client Officer Michael Chapman’s full thoughts in Lindsay Rittenhouse’s Ad Age piece covering trends we might see in the later part of 2024: https://lnkd.in/ePYYzTKS
-
In our latest campaign for UScellular, we are making sure the world realizes that using phones too much can disconnect us—which is ironic. So we’re presenting a solution that’s also ironic, coming from a phone company: use your phone less. We’re proud to work with a brand that wants to make the world better. And we also like the song. 💁🏻♀️ 🗞 Coverage: // Ad Age's Editor's Pick - Creativity by Sabrina Sanchez https://lnkd.in/gt_R4EUZ // Muse by Clios (The Clios) by David Gianatasio https://lnkd.in/gQgEcB8D
-
We have a unique partnership with The Scotts Miracle-Gro Company — we handle a bulk of their social content, and so far it's been fab in all the right ways. Today, LBBonline - Little Black Book is giving you all the dirt. By dirt, we mean soil. Read the full interview featuring Martin Social Creative Director Nadezhda Camperlengo:
-
Love for pizza knows no bounds — so developing a brand platform that utilized a modular design system that would work across international markets was paramount. And in QSR Magazine’s recent feature on the “Better Get You Some” platform, Papa Johns VP, Head of Brand Jaclyn Ruelle notes that, “Landing in a strategic territory like devotion would give us a lot of depth and flex across many of our markets to really drive this thing and it wouldn’t feel limiting.”
How Papa Johns' New Marketing Platform is Winning Over Global Palates
https://www.qsrmagazine.com
-
Chief Creative Officer Jerry Hoak is tripling down on design — his thoughts are in today's edition of ADWEEK: https://lnkd.in/ee3Xw4Y3
-
D@M is here // designatmartin.com // https://lnkd.in/eREcwWn2
-
Our first animated short, Lil' Ruby is bringing home a Silver from the first-annual Collision Awards in "Film, Craft - Writing" — and in good company with films by Paramount Pictures, Sony Pictures Entertainment, Unity Productions and Walt Disney Animation Studios! 💥
-
The Martin Agency reposted this
Anne Marie, tell us … "I grew up in Rome—Georgia, not Italy—although it does have seven hills and a replica of the Romulus and Remus statue in the center of town. So basically, I grew up thinking it was normal for babies to drink milk from a wolf's teet. That's probably why I married a psychologist, who I now live with in Richmond, Va." You should probably read more of this interview. Great stuff Anne Marie Hite
2 Minutes With … Anne Marie Hite, GCD at The Martin Agency
musebycl.io
-
Just a reminder to vote for Lil' Ruby tonight! ✅
💥💥💥 Lil’ Ruby is competing at the Collision Awards in the Film category – and she needs your help! Before July 11, consider voting and spreading the word! https://lnkd.in/eykdHM8x Inspired by Martin CEO Danny Robinson’s Now Upon A Time tale and proudly made in collaboration with Platige Image, the film traces Ruby’s yearly trip from Brooklyn to her grandmother’s house in Connecticut and puts her wits on display as she outsmarts a stranger who shows up on her Nanda’s doorstep.