TBWA\Worldwide is back with another Dose of Disruption. And this time we’re turning our attention to a sizzling summer of sports.🏅 In this edition, expect to: 👥 Find out how fandoms are opening the door to a more intimate world of sport with Backslash 💥 Hear from our CEO Erin Riley on why women’s sport isn’t just having a moment, it IS the moment! 🏉 Discover how a TBWA\New Zealand TikTok broadcast changed women’s sport 😂 Read TBWA’s Ben Williams’ take on why sports isn’t taking itself too seriously 🫵 Listen to TBWA\London, TBWA\NEBOKO and Adidas tell our favorite footballers “You’ve Got This” 🔥 See how AUDITOIRE is (literally) following the Olympic Torch Relay for brands Check it out👇 https://lnkd.in/g_i3tCAb #TheDisruptionCompany #Sport #Disruption
About us
TBWA\Chiat\Day is part of TBWA\Worldwide: The Disruption® Company (www.tbwa.com) and has offices in New York, Los Angeles and Nashville. Named one of the World's Most Innovative Companies by Fast Company and to the AdAge A-List, TBWA creates disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook. TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
- Website
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https://www.tbwachiatday.com/
External link for TBWA\Chiat\Day
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- NYC , LA
- Type
- Public Company
- Founded
- 1968
- Specialties
- Advertising, Branded Content, Digital, Creative, Strategy, and Social Media
Locations
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Primary
NYC , LA 10022, US
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5353 Grosvenor Blvd
Los Angeles, CA 90066, US
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488 Madison Avenue
New York, NY 10022, US
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810 Crescent Centre Dr
Suite 530
Franklin, Tennessee 37067, US
Employees at TBWA\Chiat\Day
Updates
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Smaller agencies might be having a moment, but at TBWA we are here to disrupt the belief that brands have to choose between size and creative excellence to grow 📈 While we’re fortunate to be part of the 11,000 strong TBWA collective, we're the goldilocks of creativity. With recent wins like Carnival Cruise Line, Levis, a number of complex businesses and a major financial institution, disruptive creativity, wherever it may come from, always wins. In the latest report from Ad Age, TBWA’s NA CMO Ben Myers made the case, “If a client just needs a strategic and creative solution, we can deliver that. If they would like the full scale of our capabilities through TBWA and Omnicom, we're able to provide that as well. We can assemble the right team to solve the problem.” From LA, NY, Nashville, and beyond, come say hi! https://lnkd.in/eKjmvK7Z
Small creative agencies are winning major accounts—inside the growing trend
adage.com
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Great things are bound to happen when you combine the power of disruption, culture, spontaneity and brilliant strategy to break through category conventions to introduce a new brand platform to consumers, both old and new ✨ Together with our clients at Henkel and the incredible Christian Siriano, we went the unexpected route to give life to Persil’s new platform “New. Again and Again,” with something new, again and again… A live Wardrobe Refresh Hotline that lasted a whole 24-hours, full of special guests, entertainment, and some surprises to reinforce Persil as the official laundry detergent for outfit repeating 👗👚👖 Thank you to our incredible teams, partners and clients for helping us pull it off, and to 350,000+ TikTok users who tuned in for advice and tips ☎️ Read more at Ad Age ➡️ https://lnkd.in/ekb2YcPy Emily Wilcox James Sowden John Doris Shannon Nunn Chris Klein Rosalie Lindqvist Jones Marissa Osowsky Carlin Dixon Reid Masimore Royston Ang Brody Cook Surina Mehta Rica Eckersley Tina Lam Halley Mangano Thalia Tsouros Matt DePaola Nick Sempertegui Angela Lovelli Allison Canagasaby
Inside Persil’s 24-hour TikTok livestream—and why its goal wasn’t to sell detergent
adage.com
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Another one 😎 Our Head of PLEX by TBWA, John Hickman, will serve on the 4A's Jay Chiat Awards jury in the Product/Service Creation Strategy category! 🚀✨ John will bring his extensive expertise in B2B and complex brands to the judging process this year. Congratulations, John! 🥳 #JayChiatAwards #Jury #Advertising #Innovation #PLEX TBWA\Worldwide
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We are thrilled to share LA’s Head of Connections, Stephanie Ehui, has been appointed as a jury member for the prestigious 4A's Jay Chiat Awards! This year, Stephanie will judge the Connections Strategy category, bringing her expertise and innovative perspective to the table. Join us in congratulating her on this incredible honor and stay tuned for insights and highlights from this year's awards! 🏆✨ #JayChiatAwards #ConnectionsStrategy #Jury #Advertising #Connections
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Sharing is baddie behavior. 😎 Whether you’re splitting a single deep dish with your work bestie or snacking on slices at book club, our latest work with Schwan's Company Red Baron Pizza highlights the silly moments where sharing pizza leads to authentic connection - and confessions. Check it out on LBBonline - Little Black Book: https://lnkd.in/dNNzPSZ5 #ShareSomethingAwesome #Creative #Advertising
It’s Never Too Late to Be a Baddie in Red Baron Pizza Campaign | LBBOnline
lbbonline.com
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Congrats Luke Eid! 👏
We’re delighted to announce that Luke Eid has been named as one of Campaign US’ 40 Over 40! 🚀 Like his title suggests, Luke – TBWA’s Global Chief Innovation Officer – has had a 20+ year career full of innovation. With 17 of those years at TBWA, he has changed the fortunes of our agency and clients. In his role, he focuses on the overall development and integration of emerging tech and practices across 250+ agencies. And back in 2021, Luke founded NEXT - TBWA’s global innovation practice designed to lead brands into new spaces. 🏴☠️ Join us in saying a *big* congratulations to Luke, and to all the 2024 40 Over 40 honorees! Read more below: https://lnkd.in/editYKx4
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Our CEO, Erin Riley, recently joined hosts Benita Conde and Peter Rosch on the What We Know, What We Don't Podcast! They had an inspiring conversation about: 🌟 The power of diverse perspectives 💪 Mothers who CEO 🎨 Keeping groundbreaking creative as a mission in a quickly changing world 💡 The benefits of colliding intelligence and daring, parenting and corporate leadership, empathy and excellence Listen on the WWKWWD website or wherever you listen to podcasts. 🎧 #Disruption #Leadership #Diversity #Innovation #Creativity
(4/19) AN EMPATHETIC EXCELLENCE — What We Know What We Don't
wwkwwd.com
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Millions of clothes in your closet but nothing to wear? Call the Wardrobe Refresh Hotline ☎ To introduce Persil’s new brand platform: New. Again and Again, TBWA\Chiat\Day NY has teamed up with our Henkel client to create a 24 hour TikTok Live with fresh new segments happening again, and again, and again. 19 hours in and still going strong, call Project Runway Mentor and fashion designer Christian Siriano for some advice on how you can outfit repeat like a pro 👔 👕 👗 👚 Read more in Ad Age: https://lnkd.in/eE-GvhFj
Creator and influencer trends brand marketers need to know about right now
adage.com
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With Cannes 2024 at a close, we're looking back on an incredible week of learning, networking, and showcasing the finest work from brands and agencies across the globe (another shout out to our Pirates on bringing home a Silver Lion! 🥈). If you couldn’t make it to the Cannes Lions International Festival of Creativity this year, don’t fret—we've got all the top moments for you right here 🦁 Take a look 👇 #CannesLions2024 #TheDisruptionCompany #Creativity