Sprout Social, Inc. reposted this
We talk a lot about how brands can maximize the power of social. The most innovative companies consistently recognize social doesn’t stand alone — at its best, it should complement and amplify your other marketing investments. So, I love seeing when brands thoughtfully integrate social with in-person event activations. Some recent favorites: Rocket Mortgage used their 2024 NFL Draft sponsorship as a springboard for the multichannel, integrated “Dreammate” campaign. Through a mix of short-form social video and UGC, the brand showcased stories of athletes who achieved their dreams and the invaluable role of mentors and family who helped them get there. Topgolf also tapped into a major sports event: The Masters. The brand wasn’t going to let one of professional golf’s biggest weekends go to waste, sending a branded truck onto the streets of Augusta to hand out (of course) peach ice cream sandwiches. The in-person stunt drove +40k views on Instagram and TikTok, and earned a mention in the Wall Street Journal. Check out our Post Performance Report series for more examples of brands perfecting the social-event handshake 🤝 https://bit.ly/3zSYcDP