Skai

"Helping brands grow." That's what our CEO Yoav Izhar-Prato scribbled on a coffee-shop napkin 18 years ago and it's been our True North ever since. It's what guided us to #ShopAble2024, where we were honored to be joined by the leading brands, agencies, and retailers as we shape the universe of commerce media together. For us, that means unlocking the full-funnel, omnichannel opportunity of retail media with a suite of new capabilities: 📺 Commerce Display & CTV Inventory Broaden your reach with strategic audience insights and advanced targeting across major platforms like Amazon Ads, Instacart, and Walmart Connect. 📲 Social Commerce Expansion Integrate campaigns seamlessly across social giants, including TikTok and Snap, powered by dynamic optimizations for personalized consumer engagement. 📈 Commerce Incrementality Hub Elevate your measurement game with configurable incrementality indicators, experiments, and actionable insights to boost ROI and market share. 🤖 Next-Generation Commerce Optimization Tailor your media strategies with AI-driven optimizations, aligning closely with your performance goals for unparalleled efficiency. 🔍 Executive Copilot via Skai Decision Pro Empower decision-making with Generative AI, offering a conversational experience to dive deep into your data for immediate, actionable insights. Thank you to all of our partners, customers, and friends who came out to help us help brands fulfill their true potential. Find out more: https://okt.to/XMulzY

Ready to stand out among the billions of listings available daily across the eBay network? Want to be seen by millions of active buyers when they’re browsing and searching for what you’re selling, increasing the likelihood of a sale? To enable brands to drive stronger results, Skai is excited to announce our support of eBay Advertising's new General campaign strategy and Priority campaign strategy offerings for Promoted Listing ad types. Boost your product discoverability in the US, UK, and rest of Europe with our best-in-class capabilities: ➡️ Advanced Campaign Management ➡️ Advanced Planning and Optimization ➡️ Advanced Reporting and Analytics ➡️ Expert Services & 24/7 Support Find out more about how our industry-leading advertising platform can ensure you meet your goals: https://okt.to/A4MgzL

According to EMARKETER's forecasts for H1 2024, US retail media ad spending is on FIRE 🔥 It's projected to be one of the biggest and fastest-growing ad channels in the US through 2028. Here's why: ❤️ Advertisers LOVE it: Retail media is trusted and even after a slight downward revision, advertisers are pouring in money – $54.48 billion in 2024 alone! That's nearly $1 of every $7 spent on US advertising! ✨ Retailers are making it even more attractive: New features and diversification are attracting advertisers. It's not just about on-site ads anymore! 📈 Retail media is taking over: By 2025, it'll surpass linear TV spending, and by 2026, it'll be bigger than ALL traditional media combined! 🔑 Diversification is key: This isn't just about one or two major players anymore. Retailers are offering a wider range of ad options, making it a crucial part of any advertiser's strategy. Get the report: https://okt.to/KQJ36v Go deeper with our exclusive State of Retail Media 2024 report (it's free): https://okt.to/3bmoDw

Do you need to rethink your approach to in-store retail media? Advertima's Alison Dunham has some words of advice -- and warning. Watch the full #RetailMediaThursdays episode here: https://okt.to/geUc78

Want to know if your results are hitting the mark? 🎯 Here's an exclusive first-look at our latest digital advertising benchmarks 👇

As the Summer Olympic Games approach, we talk about clearing hurdles with Forrester's Nikhil Lai 🏃 Watch the full #RetailMediaThursdays episode to find out more: https://okt.to/ZTnE8u

Revolution... or evolution? However you look at it, the impact of Generative AI on the industry cannot be denied! Check out Amazon Ads Tech Evangelist Jeffrey Cohen's view 👇

We're excited to announce we've been named a High Performer in the G2 Summer 2024 report! It's humbling to know that "users love us" -- there's even a badge to prove it! The world’s most trusted peer-to-peer business software review site awarded Skai: High Performer: Paid Search Advertising High Performer: EMEA Cross-Channel Advertising High Performer: Europe Cross-Channel Advertising Best Estimated ROI: Enterprise Mobile Advertising Thank you to everyone who left us reviews! 💙 #G2BadgeBonanza

Walmart Deal Days kick off next week! Follow these 5️⃣ steps to ensure you are ready: 1️⃣ Optimize visibility 2️⃣ Leverage Walmart’s scale 3️⃣ Drive impulse purchases 4️⃣ Prepare your campaigns 5️⃣ Monitor and adapt We deep dive into each step, and explain how Walmart Connect and Skai can help here 👇 https://okt.to/37EuAF

Want to know the latest trends in advertising? Our Senior Director of Marketing Research Chris Costello has the inside scoop! Join him for our upcoming Quarterly Trends Review webinar! Here's what you'll learn: 📈 How paid media channels performed & where growth boomed 📈 Cost fluctuations across platforms & how to navigate them 📈 Consumer trends shaping the upcoming gifting season 📈 Insights on ad spending in key industries Register now to attend live or receive the recording later 👇 https://okt.to/EVOP6G