Sercante

🎉 In July we welcomed two new team members to Sercante who each have unique perspectives and expertise to continue to elevate the offerings we bring to our clients and partners by building seamless digital experiences for real connections and meaningful outcomes. Pamela Gordon, Engagement Manager, who enjoys her downtime with her daughter and their growing fur family as well as catching live music when she can. 🎸 Leah Strausser Rockwell, Engagement Strategist, who also loves cheering on the Detroit Lions, going to concerts, and skiing in Northern Michigan. ⛷ Welcome Pamela and Leah! Psst...for those in the community looking for their next opportunity, we’re continuing on our journey to grow with purpose! Check out our open roles here: https://lnkd.in/ekTgjvVb #newhires #jobopportunities #remotework

What happens when your marketing, sales, and customer success teams come together to seek what’s possible to make customer experiences even better? New processes and solutions are created that result in an even better customer interaction. Houseful, an industry leader in residential property software, identified that their recurring developer customers were using the same set of products for new property listings, often interacting with the Account Management team each time. The team decided to seek what was possible for turning this process into a self-service journey to better serve recurring customers at scale. Houseful partnered with Sercante to build the self-service journey using Salesforce and Engagement Studio in Marketing Cloud Account Engagement. The results were a seamless digital experience for their recurring customers as they were smoothly guided through their product selection journey. Check out their full story here: https://lnkd.in/d2rnrg7u Houseful's story is a great reminder that when marketing, sales, and customer success get together — magic happens! 🪄 If you want to discover more ways that marketing, sales, and customer success can team up to drive growth and seamless customer interactions, come to the Growth Lounge for Dreamforce 2024. #DF24 #GrowthLoungeDF24 Learn more about the Growth Lounge and RSVP here: https://lnkd.in/dS9CZ_AC

If you're a marketer using Marketing Cloud Intelligence for your reporting, here are 6 tips for optimizing the platform's performance: 1. Use less widgets and more pages. 2. For faster data loading, consider using JavaScript ifs instead of large loops in Excel style IF formulas, this can help a bit by setting quick end criteria which accelerates data loading. 3. Be mindful of data fusions and transitive fusions as this can also impact load speed. 4. Coalesce is one of the cleanest and fastest ways to join data points. 5. Scroll all the way through a page before showing it live to the team, so all your data has the chance to load before showtime. 6. To get filters to load faster and simplify dropdowns, use this calculated measurement, "Greater than 0". (Take a peek at the screenshot below. 👀) Get all the details on each tip from Aaron Stayman's article on The Spot, Mastering Marketing Cloud Intelligence Part 2, then check out our upcoming webinar, From Marketer to Data Storytelling Pro to learn more analytics best practices from Aaron. Learn more: https://lnkd.in/en39YvSs

Why stop by the Growth Lounge if you're headed to Dreamforce 2024? Because a huge value of attending Dreamforce is the people you meet and the new ideas and solutions you learn about that you can bring back to your team. The Growth Lounge will be the hub for marketing, sales, and customer success to connect, recharge, and learn about strategies and solutions that drive impactful growth and seamless customer interactions. It will be the home to get connected with the right people and to discover game-changing tips, methods, and solutions, to reach your growth goals and create a unique, personalized, and frictionless customer experience like never before. At the Growth Lounge you can expect to: 💡 Chat with the experts to unlock new growth strategies 🧠 Get answers to your burning questions to bring back solutions to your team 🔍 Explore how to create seamless customer journeys that delight 🍹 Relax in cozy seating and recharge with delicious refreshments 🎉 Win cool prizes and fun swag that we are itching to give away RSVP to get the most out of your #DF24 experience. #GrowthLoungeDF24 https://lnkd.in/erqJsB6T

ICYMI: 👀 Last week we announced that the Home for Marketers will now be the Growth Lounge at Dreamforce 2024: the hub for marketing, sales, and customer success to connect, recharge, and learn about strategies and solutions that drive impactful growth and seamless customer interactions. Marketing, sales, and customer success need to be closer than ever to provide the personalized, frictionless experiences that today's customers expect. Therefore, we wanted to provide a home for you all to connect as a trio, exchange ideas, and get inspired to elevate your customer experiences like never before. So marketers, if you're attending Dreamforce this year, RSVP for the Growth Lounge and bring your plus two, your friends in sales and customer success! Share this post and tag your plus two to spread the word, so we can all connect as a community at #DF24. #GrowthLoungeDF24 https://lnkd.in/erqJsB6T

Thank you to the London's Calling Ltd team for putting on such a great conference last week and thank you to everyone who attended Richard Feist's session, How to Track All Touchpoints for Affective Marketing ROI with Account Engagement. Molly DeMartino, Elaine Webley, Nathalie Coles, Laura Curtis, and Rich, had a great time connecting with the #trailblazercommunity over discussions about data, AI, reporting, and the latest innovations coming out to help teams create even better experiences for their customers. #LC24 Our next stop is WITness Success, where Cara Weese will be presenting her session, The Competitive Advantage of Inclusion: How ADA Compliance Drives Innovation and Growth. See Cara on Friday, August 2 at 1:00 pm ET and receive practical strategies to create inclusive experiences for your digital platform. #WITConf24

Here are four takeaways you can expect from this upcoming webinar with Cara Clanton Pope and Aaron Stayman, From Marketer to Data Storytelling Pro.👇 Join us on August 6 and walk away with the confidence to prepare accurate reports and the skills to effectively communicate your impact to stakeholders. #data #analytics #webinars Sign up here: https://lnkd.in/en39YvSs

How can you make the most of the second half of 2024? One way is to maximize what you have to create even better experiences for your customers. If you have Marketing Cloud Account Engagement (Pardot), our six-week bootcamp will teach you to do just that. Walk away knowing how to set up, manage, and use the platform like a pro while receiving best practices and tips from the experts! Registration is open for our course that starts on August 20! Learn from a certified instructor. Get your questions answered during office hours. Receive insights from class discussions. Gain tips from real-world examples. Click the link below to learn more. #salesforce #marketers #training https://lnkd.in/ei4D76Ec

That's a wrap on Midwest Dreamin'! Thank you to everyone who helped to put on such a great conference and to those who stopped by our team's sessions! #MWD24 A big shout-out to Cara Clanton Pope, Erin Duncan, Sarah Gantz, and Marcos Duran, for sharing your expertise with the #trailblazercommunity! If you missed the crew in Minneapolis and have questions about: - data management best practices and reporting - automating marketing processes with flows - email sending QA process pro tips - or choosing the best Engagement tool for nonprofit use cases Reach out to the team! Our next stop is, Louisville, Kentucky for WITness Success! See you there! #WITConf24 P.S. If you're disappointed that you missed Cara's session, 3 Easy Tips to Become a Data Storytelling Expert, sign up for our webinar on August 6! She'll be sharing her insights with Aaron Stayman for, From Marketer to Data Storytelling Pro. Check it out here: https://lnkd.in/en39YvSs

Visibility into business performance is critical, but also challenging when data is in disparate systems and there's limited bandwidth for setting up reports and dashboards. Often, we see teams having to manually pull data to create incomplete reports that don't capture the full journey from visitor to customer, as a result, it's then challenging to effectively communicate the results being shown in the reports to stakeholders. Let's flip the script and solve both of these challenges. Join us for our upcoming webinar, From Marketer to Data Storytelling Pro with Aaron Stayman and Cara Clanton Pope on August 6. Learn how to set up your data to tell the complete story of your impact and receive tips and best practices to communicate that story to leadership like a data storytelling pro. #data #analytics #webinars Learn more and sign up here: https://lnkd.in/en39YvSs