SchoolCEO

When a moment surprises and moves you, it makes you see the world differently. It can even change your behavior. And if you experience that moment with others—even strangers—it has the power to bring you closer together. That's why we're focusing on experiential marketing in our latest issue!

Our ☀️Summer 2024 Issue☀️ of SchoolCEO is hot off the press—and this one’s all about experiential marketing! In this edition of SchoolCEO, we’re focusing on the experiences, both big and small, that bind people to your school district. Here are a few top-level highlights: - What exactly is experiential marketing and why do in-person experiences matter to your district’s brand? - William D. Parker of “Principal Matters” shares how principals are key to strong school experiences.
 - In Texas’ Humble ISD, themed playground are giving families new experiences—and bringing the community together. - Superintendent Dianne Kelly is reforming outdated education models to help struggling students find their footing. - Learn how to plan a memorable event from some of the private sector’s biggest experiential marketing campaigns. - Superintendent Randy Jensen shares how American Falls School District is fostering community through their ReadTalkPlay Every Day Initiative. The print version of our Summer 2024 Issue is headed your way, but in the meantime, you can read the online version here! schoolceo.com/summer-2024/

Today we’re reflecting on yet another inspiring #NSPRA2024 conference. From presenting SchoolCEO’s latest research to socializing to showcasing inspiring initiatives like Saginaw Intermediate School District’s “Our Story”—every moment left us feeling incredibly grateful to be apart of these conversations. These discussions reaffirmed what we already know to be true: School communicators are dedicated to showcasing their districts’ strengths and bringing the best solutions to help families, teachers, staff, and leadership. Thank you to every school communicator for your hard work, creativity, and commitment. We’re so excited to partner with you and to continue the amazing conversations we started this week!

Discover how to reimagine school marketing by enabling and equipping the many voices of staff, teachers, and building leaders at scale TODAY at #NSPRA2024 in Pike Place Zone in the Marketplace! Join Apptegy's Tyler Vawser and Saginaw Intermediate School District's Coty Kuschinsky for a talk on how collective authorship can impact teacher recruitment and retention, family engagement and participation, and even student enrollment by sharing the powerful moments that happen in schools each and every day.

Missing NSPRA? Catch up on what's being discussed with these resources! Read the Spring Issue of SchoolCEO Magazine—How Superintendents and School Communicators Can Work Better Together: https://lnkd.in/gHg2nDUr Listen to SchoolCEO Podcast episode—Championing Communications: https://lnkd.in/gmNr_zCy Read our latest Q&A: Working Together with Superintendent Dr. Pete Hannigan and Comms Specialist Samantha Cook: https://lnkd.in/gKnKnMcX

Join SchoolCEO's Brittany Edwardes Keil and Melissa Hite as they present alongside National School Public Relations Association (NSPRA)'s Alyssa Teribury at 3:10pm PST on "A Seat at the Table: How Access to Leadership Shapes Your Role" at #NSPRA2024! P.S. come say hi before or after at Booth 301 and sign up for our book giveaway!

If you're attending National School Public Relations Association (NSPRA)'s National Seminar in Bellevue, Washington next week, we'd love to see you at Booth 301. If you're not, feel free to share this newsletter with someone who is—because we've got some great resources to help you get the most out of your NSPRA experience!

“What we did right,” Superintendent Gustavo Balderas, D.Ed. of Beaverton School District said after a previous successful bond campaign, “was involving the board and the community right from the onset of everything we were doing. It is exhausting, but it’s the right work because of the benefit to kids.” Congratulations to Superintendent Balderas on being sworn in this week as the 2024-25 president of AASA, The School Superintendents Association! You can read more about his leadership in The Five Stage Bond Campaign:

We're so excited about attending National School Public Relations Association (NSPRA) next week! Here's a helpful guide on everything to eat, see, and do while in Seattle and Bellevue: www.apptegy.com/nspra24 Don't forget to join Managing Editor Melissa Hite and Research Manager Brittany Edwardes Keil as they present on SchoolCEO's original research alongside NSPRA's Alyssa Teribury on Monday at 3:10pm!

We're so excited for next week's National School Public Relations Association (NSPRA) National Seminar 2024! Editor Melissa Hite, Research & External Relations Manager Brittany Edwardes Keil, and NSPRA Communications Research Manager Alyssa Teribury will discuss the results of a new study from SchoolCEO Magazine and NSPRA that explores which communications directors have access to the executive team, how they spend their time, and how superintendents can better support them in their roles. #NSPRA2024