PulsePoint

Exciting times ahead at PulsePoint! We’re thrilled to welcome Jason Liu, Erik Dulock, Elif Ünlü, Dushyant Singh, Simone Folasayo Ige, and Kostiantyn Myna to our growing team. We can't wait to see the incredible things we'll achieve together. Welcome aboard! #NewHires #Welcometotheteam #Healthcare #HealthInnovation

Reflecting on another successful HealthNEXT event! Each year, we're thrilled to see this event grow and our discussions deepen. Day 2 brought insightful panels featuring the best speakers sharing invaluable perspectives: Nadia Khatri, highlighted the importance of uncovering both visible and hidden insights from data: “It’s not just about what the data is showing you but also what the data is not showing you.” Tara Nanda told us that, “The best lever you have as a programmatic specialist is an in-depth knowledge of your brand’s business.” Finally, Konrad Gerszke left us inspired when he told us that: “The way we are figuring this out is through constant experimentation, constant innovation, and constant sharing of information.” A heartfelt thank you to everyone who contributed to making HealthNEXT 2024 a resounding success! #HealthNEXT #HealthcareInnovation #Healthcare #AdvertisingandMarketing #NYCEvent

Before treating attendees to lunch, they had the privilege of attending one of today's standout panels featuring Erica Hawthorne, Aimee Turner, Parker Noren, and Faraz Siddiqui. Reflecting on the discussion, Aimee eloquently shared:  “When we talk about orchestration, we are all conductors in our own ways, which is important to recognize…all of those things have different components, and components make beautiful music and beautiful media plans.” It was inspiring to see such profound insights shared by our panelists. Their perspectives remind us of the artistry and collaboration that drive innovation and connection in our industry. Thank you to everyone who has made the first half of HealthNEXT Day 2 such a success! #HealthNEXT #HealthcareInnovation #Healthcare #AdvertisingandMarketing #NYCEvent

“Listen to your procrastination—it might be trying to tell you something.” Thanks to Andrew Santella, author of "Soon: An Overdue History of Procrastination, From Leonardo and Darwin to You and Me," for helping us kick off Day 2 of HealthNEXT and validating the value in delivering on our deadlines and promises to our clients! Stay tuned for more from HealthNEXT 2024. #HealthNEXT #HealthcareInnovation #Healthcare #AdvertisingandMarketing #NYCEvent

Day 1 of HealthNEXT was a hit! Our attendees had the privilege of engaging with insightful panels featuring experts from PulsePoint, WebMD, and Internet Brands. A special highlight was PulsePoint’s Swag Studio, where everyone had a blast customizing their own PulsePoint bookbags and hats! A standout session was “What Today’s Trends Tell Us About Tomorrow’s Market,” presented by Konrad Gerszke, Max Dobbs, Dan Johnson, Henry Carter, and Andrew Stark. They highlighted the often-overlooked middle of the funnel in healthcare. As Max Dobbs noted, “Understanding which actual touchpoints had the greatest influence in nurturing someone toward a healthcare outcome across the healthcare journey—those are the things we’re really focused on.” Excited to see what the rest of the event brings tomorrow! #HealthNEXT #HealthcareInnovation #Healthcare #AdvertisingandMarketing #NYCEvent

We are thrilled to kick off HealthNEXT today! Konrad Gerszke, EVP of Growth Platforms and Markets at Internet Brands, opened the summit with powerful welcoming remarks: “I can’t emphasize enough how much execution matters, and as part of execution, how much culture matters because, from my perspective, culture is the thing that we all do when nobody is watching…the more important thing is how we come together as a team in trying to make change happen one step at a time.” Andrew Stark, CCO of PulsePoint, continued to inspire and educate us on the state of the company and our team's identity: “I think when you look at the PulsePoint team, you see two important things. You see stability and an acceptance of growth, which goes into everything we’ve been talking about: adaptability, collaboration, working together as a team.” Thank you to these influential leaders for launching HealthNEXT. We look forward to the exciting journey ahead! #HealthNEXT #Healthcare #HealthcareInnovation #AdvertisingandMarketing #NYCEvent

New Case Study Alert from CMI Media Group and PulsePoint! 🌧️🌡️ A leading pharmaceutical company leveraged real-time weather data to reach healthcare professionals (HCPs) in areas experiencing cold weather. The innovative campaign demonstrated significant results! Discover how this cutting-edge approach optimized HCP engagement and drove prescribing behavior: https://lnkd.in/etTgaAsj. The Weather Company #CaseStudy #HCPengagement #HCPmarketing #HealthInnovation #HealthMarketing #WeatherTargeting

We’re thrilled to announce the next panelist session at HealthNEXT, “Breaking the Cycle! Overcoming Procrastination to Drive Health Engagement and Action,” moderated by our own Maria Simeone. Featured speakers such as Ann Molloy from Wavemaker, Dan Haller from Heartbeat, Glenniss Richards, from Bayer, and Nicole Hamlin from Butler/Till will delve into the key drivers of brand success while tackling the challenging ‘hot buttons’ that cause anxiety and hinder proactive action. Look over next week's agenda here: https://lnkd.in/e9JuVJjr Until then, Happy Marketing! #HealthNEXT #HealthCare #HealthcareInnovation #AdvertisingandMarketing #NYCEvent

We are excited to announce that our annual summit, HealthNEXT, is at capacity and registrations are closed. If you missed a spot at this year's summit, make sure to check with your PulsePoint representative to inquire about getting on the waitlist. We’re eagerly anticipating an amazing event next week and look forward to seeing our clients there! Look over the agenda for July 23 here: https://lnkd.in/e9JuVJjr #HealthNEXT #HealthCare #HealthcareInnovation #AdvertisingandMarketing #NYCEvent

Mark your calendars for PulsePoint’s Annual Summit, HealthNEXT, next week! Attendees will learn to discover actionable insights in the session: “Optimizing Audience Quality: Three Steps to Smarter DTC Targeting in Health Marketing.”  Join Brad Fox from dentsu health, Malcolm Halle from PulsePoint, and Tara Nanda from KINESSO as they unpack a dentsu case study, outlining a three-step process to improve direct-to-consumer audience segmentation, addressing common challenges and showcasing proven solutions. Look through the agenda here:  https://lnkd.in/e9JuVJjr Don’t miss this opportunity to refine your audience segmentation strategies at HealthNEXT 2024! #HealthNEXT #HealthCare #HealthcareInnovation #AdvertisingandMarketing #NYCEvent