Passionfruit

Influencers are taking on the role of investor through innovative brand partnerships, redefining the traditional influencer-brand relationship. 🤔 Curious how? I got you covered with my latest article diving into a recent video from TikTok influencer Alix Earle and her new investment in poppi, the viral soda brand. Under the creator-investor model, brands leverage the authenticity of creators and creators expand their business portfolios, shaping the future of brand partnerships. ✋ What seems simple at first, is actually rather complex when structuring the overall deal. “The tough part with equity or investment deals is that it sounds really sexy, but it’s a long game,” explained Creative Artists Agency’s Tobin Jaramillo 🔥 “In this instance, there’s an outlay of cash,” he notes. “And there might not be any sort of profit, or realization of profit, for a while, if ever.” Check out the full article over on Passionfruit for all the details! I also have some great insights by creator attorney Tyler Chou (who you should definitely be following here on LinkedIn) 🗣️ Also, feel free to hit me up here with comments or thoughts. Big shout out to Lia Haberman (another require follows!) for flagging this video over the weekend 🥳 https://lnkd.in/eux_ga6t #creator #CreatorEconomy #influencers #brands #partnerships #equity

Influencers are taking on the role of investor through innovative brand partnerships, redefining the traditional influencer-brand relationship. 🤔 Curious how? I got you covered with my latest article diving into a recent video from TikTok influencer Alix Earle and her new investment in poppi, the viral soda brand. Under the creator-investor model, brands leverage the authenticity of creators and creators expand their business portfolios, shaping the future of brand partnerships. ✋ What seems simple at first, is actually rather complex when structuring the overall deal. “The tough part with equity or investment deals is that it sounds really sexy, but it’s a long game,” explained Creative Artists Agency’s Tobin Jaramillo 🔥 “In this instance, there’s an outlay of cash,” he notes. “And there might not be any sort of profit, or realization of profit, for a while, if ever.” Check out the full article over on Passionfruit for all the details! I also have some great insights by creator attorney Tyler Chou (who you should definitely be following here on LinkedIn) 🗣️ Also, feel free to hit me up here with comments or thoughts. Big shout out to Lia Haberman (another require follows!) for flagging this video over the weekend 🥳 https://lnkd.in/eux_ga6t #creator #CreatorEconomy #influencers #brands #partnerships #equity

Wrapping a whirlwind weekend in Austin for SXSW! Could not have asked for better partners to create a truly impactful experience for creators and industry pros—there was laughter (IYKYK), shared learning, real conversation, new connections, and a seemingly endless supply of tacos. Huge shoutouts to James Del and the Passionfruit team, plus the man, the myth, the legend, Brett Dashevsky. One of many takeaways on my mind right now: creators need, want, and deserve more spaces to connect with each other IRL—and it’s on their partners, like Teachable, to make it happen! Such a pleasure to chat with our creators, as always. Yeehaw!