Introducing Ovative's 2024 summer analyst class 🧡 Our analysts are the future of Ovative. These 23 analysts joining our team across Minneapolis, New York, and Chicago will become high-performing media and measurement experts, driving impact for our clients. Want to know more about what it's like to work at Ovative? Find out: https://bit.ly/46BD1Cx
Ovative Group
Advertising Services
Minneapolis, Minnesota 12,193 followers
We help change makers drive measurable performance. Join us. (We're Hiring!)
About us
Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!
- Website
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http://www.ovative.com
External link for Ovative Group
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Minneapolis, Minnesota
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Cross Channel Measurement, Customer Data Architecture, Search Engine Marketing, Search Engine Optimization, Digital Media Execution, Multi-touch Attribution, Marketing Analtytics, Digital Media Optimization, Paid Social, Display, and Online to Offline Measurement
Locations
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Primary
729 Washington Ave N
Suite 1000
Minneapolis, Minnesota 55401, US
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254 Canal St
Suite 5000
New York, 10013, US
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224 N Desplaines St
Ste 200
Chicago, Illinois 60661, US
Employees at Ovative Group
Updates
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In our most recent #PerspectiveSeries, Kelli Williams shared her experience as the CEO of The BrandLab, whose mission is to change the face and voice of the marketing and advertising industry. Kelli shared pieces of her journey, emphasizing how she grew in awareness of her worth and power. Our favorite insights included: ◼️ Removing the masks or facade you use to protect yourself takes time ◼️ Surround yourself with community that helps you find your power ◼️ You're allowed to have complicated feelings during tough issues Thank you, Kelli, for your vulnerability and for inspiring our team! Learn more about our #PerspectiveSeries and Elevate, our best-in-class leadership and development program: https://bit.ly/4dh7Cal
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How do you build a winning e-commerce strategy with PLAs? Ask Alexander King, one of our best-in-the-industry search experts. Here are a few insights he recently shared with Feedonomics: ▪️ Build your campaign segmentation based on business outcomes, like profit margin and future customer value. ▪️ When testing new campaign types, don't just "set and forget." Monitor the performance closely. ▪️ Ensure your product listings are fed with optimized data, and the page is optimized for Google to crawl and drive strong conversion rates. Learn more about our search capabilities here: https://bit.ly/4cSv7ql
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Meet Alex Wohl, a Manager on our Video & Programmatic Media (VPM) team! Alex is energized by trying bold, new VPM strategies. He unlocks these innovative strategies for clients by building strong relationships with partners like Amazon and YouTube. Whether negotiating Prime Video sponsorship deals or testing into gaming, Alex's expertise drives clients' objectives forward. But, that's not all. Alex also develops tools that enable his team to drive impact more efficiently. Most recently, he developed a tool that streamlines YouTube ad creation. Want to work with forward-thinking people like Alex? Learn more about our team here: https://bit.ly/3y7eUyC
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Navigating the world of retail media? You've probably experienced its growing pains. Our experts shared with ADWEEK how to address them so that you can unlock major wins for your business—and avoid falling behind.
Retail Media's Top 3 Growing Pains (and How to Navigate Them)
adweek.com
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Have you checked out our 2024 EMR Power Rankings yet? We're sharing which channels are driving the most in-store and e-commerce sales this year. Plus, Chuck Anderson-Weir, Sr. Director of Measurement at Ovative, provides color commentary with Omni Talk Retail on how retailers can take advantage of digital video throughout their full marketing funnel. https://bit.ly/3WifKSf
Explore key insights with Chuck Anderson-Weir, Senior Director Marketing Measurement of Ovative Group from the latest EMR Power Rankings. Find out which marketing tactics are pulling ahead of others!. Watch the full video here : https://lnkd.in/g_VESjcK #retail #retailing #fashionretail #luxuryretail #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry #supplychainmanagement #SupplyChain #EMRTrends #HealthTech Chris Walton Anne Mezzenga
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Aerie gets it: customer-centric marketing is the key to growth. Ovative’s customer strategy and activation capabilities deliver measurable impact through: ✔️ Consumer research and insights ✔️ Customer segmentation and analytics ✔️ Customer strategy activation Together with fearless trailblazers like Luke Klein, we’re harnessing the power of customer-centric marketing to drive business growth. Learn how Ovative can move the needle for your brand: https://bit.ly/3XxHeV7
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Believe it or not, brand media measurement is possible 📈 Coach partnered with Ovative for its Wear Your Shine campaign to measure the long-term impact of its brand media investment. Ovative developed a two-fold measurement plan with third-party partner DISQO, demonstrating that more than 50% of brand media’s impact on revenue occurs after media is in market. Learn how Ovative cracked the code at the link in bio.
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These are a few of our favorite things: 1. Customer-centric marketing strategies 2. Data-driven optimizations made possible by The Trade Desk 3. Like-minded client partners like Polaris Inc. and Pam Kermisch With all of the above, the sky is the limit. Listen to Pam's podcast episode with The Trade Desk's The Current, available now!
Polaris Inc. Chief Customer Growth Officer Pam Kermisch joins The Current Podcast to share how harnessing data and listening to customers plays a vital role in understanding and expanding the company's audience and why it's important not to make assumptions. She explains how Polaris pivoted its marketing strategy to appeal to multicultural customers who it found prefer style over performance and that a common community brings people together. Listen: https://bit.ly/3W9tXRJ #advertising #firstpartydata #marketing
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"Are people responding with their wallets and their dollars?" Ovative's EVP of Strategic Initiatives Steve Baxter recently dropped some knowledge at the #RetailMediaSummit with Path to Purchase Institute. While marketing experts are still navigating the world of retail media, one clear advantage is the tangible feedback consumers offer through their purchasing behavior. Learn more about Ovative's retail media offerings: https://bit.ly/45SPjpA
"The advantage of retail media ... we can as marketers a lot of times think we know what story to tell & we know what story is going work & resonate & in the world of national media, you're kind of hoping. ... With retail media you get the real feedback: Are people responding with their wallets & their dollars," said Steve Baxter at Ovative Group. Steve was on stage at #RetailMediaSummit in Chicago as part of a panel on constraints & opportunities for offsite media. The panel also featured Matthew O'Grady & Miriane de Castro Schmidt of dunnhumby and Juan Restrepo of FEMSA/OXXO
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