Discover how live sports streaming revolutionizes brand advertising by blending traditional broadcast strategies with digital innovation in AdMonsters' recent article featuring Operative's SVP of Sales, David Dembowski. Learn about the dynamics of new media giants entering the field, the high stakes in sports rights, and why live sports still command premium ad prices. Read all about it here: https://lnkd.in/eY2v2nNB #ConnectedTV #SportsStreaming
Operative
Software Development
New York, NY 38,683 followers
Converge. Automate. Win.
About us
With $8.5B in digital ad revenue and $40B in global TV ad revenue flowing through the systems, Operative plays a crucial role in helping the world’s top media companies and publishers manage and advance their advertising businesses and increase revenue by helping them transition from ratings-based to outcome-based selling with modern order management system. The platforms are built on modern cloud native SaaS based technologies for Convergence. The multiple channel advertisement requirements are managed from a single place. Our 300+ clients span 25+ countries and include FOX, NBCU, Sinclair, Discovery, Disney, TVNZ, HBO, BellMedia and SKY.
- Website
-
http://www.operative.com
External link for Operative
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2000
- Specialties
- advertising business management, campaign management, ad trafficking, ad serving, revenue and yield management, advertising technology, digital advertising, linear advertising, and content rights
Locations
Employees at Operative
Updates
-
Advertising sales are evolving fast. With global ad spending set to hit $1 trillion by 2025, digital channels like Connected TV and social media are capturing more share. Operative’s latest blog reveals 10 key trends to unlock new revenue, optimize operations, and drive growth. Embrace changes like programmatic advertising, first-party data, and AI-driven ad operations to lead the future of media advertising. Gain all the insights at the link below! #MediaInnovation #ConnectedTV #AdTech https://lnkd.in/ehKQKSBt
Revolutionizing Media: The New Frontier of Advertising Sales and Operations - Operative
operative.com
-
Discover why the Paris 2024 Olympics is a game-changer for Connected TV advertising! David Dembowski, SVP of Sales at Operative, explains how the games offer a unique opportunity to rethink targeting, personalization, and interactivity as viewers transition from linear to Connected TV. Don't miss out on how this event sets the stage for the future of CTV advertising in Europe and beyond. #Paris2024 #ConnectedTV #AdvertisingInnovation #Olympics2024
#Comment: Why #Streaming is the new Olympic Gold for #Advertisers. David Dembowski at ad-tech specialist Operative explains why #Paris2024 provides a testing ground for new ideas as fans transition from linear to Connected TV. #Olympics2024 #connectedTV
Comment: Why Streaming is the new Olympic Gold for Advertisers
broadcastnow.co.uk
-
Check out one of the latest editions of The Current, featuring insights from Operative's SVP of Sales, David Dembowski, and other industry experts. Dive into the rapidly growing world of FAST platforms and explore how they are leading the way with free, niche content. Learn about the exciting opportunities live sports streaming is bringing to the FAST space and what the future holds for advertisers in this dynamic industry.#FAST #Streaming #TheCurrent #DigitalAdvertising https://lnkd.in/e7a7reFQ
FAST platforms are on the rise. How can they keep up the momentum? - Operative
operative.com
-
Join us on July 17th at 12:00 PM EST for an insightful webinar on the growing importance and benefits of implementing Managed Services across your business! Daniel Frank, Senior Manager of Ad Ops at DISH Media, will share firsthand how Managed Services have resolved business challenges, fueled growth, and enhanced operational efficiency. Don't miss out on these valuable insights and actionable takeaways that can transform your business! Register here: https://lnkd.in/efUJN2pv
-
-
We're thrilled to be featured in TVBEurope's new eBook, showcasing the technologies that are driving effective election coverage. Operative's AOS platform is highlighted for its ability to streamline ad sales, allowing broadcasters to maximize revenue from their election programming effortlessly. Discover how our centralized product catalog and seamless ad delivery are helping media companies turn election coverage into profitable opportunities in TVBEurope's July Ebook. #advertisingsolutions #politicaladvertising #advertisingmanagement
In this special ebook, produced in association with Tata Communications and The Switch, TVBEurope takes an in-depth look at the technology being used by broadcasters around the world to cover elections. https://lnkd.in/edBMJjnx
TVBEurope elections ebook available now - TVBEurope
tvbeurope.com
-
Dive into our latest STAQ Benchmarking Newsletter insights! Despite a 15% drop in ad revenue in June, we’re expecting a post-Fourth of July rebound. Political advertising is up almost 35% compared to 2020, your guide to forecasting revenue in Q3, and more in this week's edition! Read the latest trends in the link below. #AdvertisingInsights #DigitalTrends #PoliticalAdvertising #STAQBenchmarking https://lnkd.in/e8TcAcmd
Political Ads Ride a Heat Wave into Q3
operative.com
-
Join us for an exciting webinar on July 17th at 12:00 PM EST! Discover the power of managed services with exclusive insights from DISH Media. Hear from Daniel Frank, Senior Manager of Ad Ops at DISH, and learn how they leveraged Operative's managed services to overcome business challenges to drive growth and operational efficiency. We'll explore key offerings, DISH’s journey, and future trends. Don't miss this opportunity to hear actionable takeaways that can help your business today! Register here: https://lnkd.in/efUJN2pv
-