Wes Carter, President of Atlantic Packaging, is not just transforming the packaging industry—he’s revolutionizing it. As a third-generation leader, Wes has seamlessly blended his passion for the outdoors with his professional life, pushing Atlantic Packaging to the forefront of the sustainability movement. In this must-listen episode: - Discover how Atlantic Packaging evolved from a humble weekly newspaper into one of North America’s largest packaging companies - Learn why Wes’s vision for sustainability is set to change the industry - Uncover the truth behind building a stellar company culture
We’re still reeling a bit from what we just learned: - The uncomfortable truth behind building a great culture. - How the next revolution in packaging will impact your business, too. - When innovation beats iteration. Our guest in this episode took us in directions we weren’t expecting (but man, did we need to go there!) His passion and pragmatism are changing an industry. Wes Carter, President of Atlantic Packaging, is leading the charge in transforming the packaging industry through sustainability. And it isn’t the first time the packaging company has led the charge on an important issue of the day. As a third-generation leader, Wes has infused his lifelong passion for the outdoors into his professional life, positioning Atlantic Packaging at the forefront of the sustainability movement. In this episode of Real Leadership, we delve into: -How Atlantic Packaging evolved from a weekly newspaper to one of the largest packaging companies in North America -Why Atlantic Packaging decided to get technical and innovate new packaging options -How sustainability is poised to revolutionize the packaging industry and beyond -The simple but oft missed key to building a great culture -The groundbreaking New Earth Project and its impact on reducing plastic pollution Listen Now on all Major Platforms: https://lnkd.in/eWv8Rvr9