Are you under pressure to deliver quick AI-driven results — without a clear understanding of AI's capabilities and limitations? In this week's episode of Whiteboard Friday on the Moz Blog, Britney Muller breaks down what AI is great at ... and where it might trip you up. What AI Is Really Good At 🎯 - Summarization: Need a quick rundown? AI's got you covered. - Generating Titles & Meta Descriptions: Save time and get those clicks! - Code Assistance: Debugging, writing snippets, and more. - Creating New Quizzes: Perfect for engaging your audience. - Filtering Leads: Say goodbye to spam and hello to quality leads. - Meeting Notes & Actionable Steps: Tools like Otter & Firefly turn your meeting chaos into organized notes. - Proof of Concept Development: Quickly test out new ideas with AI tools like ChatGPT. - Content Drafting: Draft social media posts and emails effortlessly. Tasks AI Isn't Suited For 🚫 - Task Tracking: Stick to simpler methods like decision trees. - Identifying High Click-Through Rate Pages: Pivot tables do the trick! - Forecasting Traffic: Specialized models like Facebook's Prophet are your best bet. - Generalized Tasks: AI shines with specific, well-defined tasks. - Factually-Based Content Creation: AI can help, but human oversight is crucial. Finally, always break down your tasks and see where AI can truly add value. Don't fall into the trap of over-generalizing or expecting AI to do it all! 💰 Watch “Actionable AI” for more tips to help you successfully integrate AI into your SEO workflows: https://mz.cm/3Wn0bYk #WhiteboardFriday
Moz
Technology, Information and Internet
Vancouver, BC 167,808 followers
Moz offers robust data, accessible training and easy-to-use tools to help SEOs. Join us at MozCon: www.moz.com/mozcon
About us
Marketing Analytics Software for SEO, Links, and Brand • A Vibrant Online Marketing Community • Resources for Learning Inbound Marketing Moz develops inbound marketing software, provides robust APIs for link data, and hosts the web's most vibrant community of online marketers. Here at Moz, we believe in better marketing: optimizing your site so it can be found on the web, being responsive through social media, joining relevant conversations about your industry, and creating content that people love. We build tools like Moz Pro and create educational resources to help make better marketing possible for everyone.
- Website
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http://mz.cm/freetrialLI
External link for Moz
- Industry
- Technology, Information and Internet
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- 51-200 employees
- Headquarters
- Vancouver, BC
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- Privately Held
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- 2004
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- SEO, search engine optimization, tools, web application development, user experience, seo software, marketing analytics, better marketing, inbound marketing, software, tutorials, search marketing, big data, community building, and marketing software
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Updates
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Once you know what someone’s search intent type is, what type of content should you create to satisfy their query? Take a look: 👀 https://mz.cm/3WEsqU0
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Once you know what someone’s search intent type is, what type of content should you create to satisfy their query? Take a look! 👀 https://mz.cm/3A0z2Di
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Did you miss the magic of MozCon this year? 🪄 No worries — the MozCon 2024 video bundle is now available with the wave of your mouse! https://mz.cm/4cUp0lF #MozCon
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Is this you? 👇🏽
Are you feeling overwhelmed by AI and how to use it in your day to day? The struggle is real! Many SEOs struggle with writing prompts, integrating AI into workflows, and keeping up with rapid changes in AI technology. 😩 Join us for a live webinar with Mike King at 1 pm ET on July 31 to learn how to get unstuck, use AI to work smarter, and achieve better SEO results. In this edition of The Practical Webinar, he’ll cover: 🔑 Key aspects of modern search + how to harness AI's power 👀 Actionable insights from the Google documentation leak 🏆 How to rank for AI Overviews 📈 👑 Using RAG (Retrieval-Augmented Generation) to create high-value AI content ♟️ Why generative AI is more about content strategy than just a technical tool Don't miss out on this free webinar — save your spot now! https://mz.cm/462Yu73 ⏰ #Mozinar #PracticalMarkter
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What is Brand Authority, and why does it matter? 🤔 Click through this carousel to learn how you can leverage our newest metric for your brand. #BrandAuthority
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Once you understand what customers are looking for, you can map their search intents to marketing funnels and customer journeys to optimize your marketing efforts! https://mz.cm/4fgYeVU 📈
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This week on the MozPod: How do you get big results with small marketing budgets? Tune in to learn how you can: 📋 Prioritize tactics 🤝 Build credibility 💵 Show value to clients And turn small budgets into revenue wins! Listen now: https://mz.cm/3YcmZg0 🎧
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We're beyond proud to sponsor Women in Tech SEO, a global community that helps women thrive in tech, marketing, and SEO!
Thank you to our brilliant #WTSPartners for helping to fund our community initiatives and supporting us in our efforts to keep our WTS community free! In addition, y'all help make sure we can pay our team, collaborators, writers, editors, trainers, speakers and more. Please help us give a big shout out to our July WTSPartners! ✨ 38DigitalMarket ✨ Digital Olympus ✨ Jyll Saskin Gales's Inside Google Ads ✨ Majestic (Majestic.com) ✨ Moz ✨ Oncrawl ✨ OneStream Live ✨ RivalFlow AI ✨ Screaming Frog ✨ SE Ranking ✨ Search Atlas ✨ Seeker Digital ✨ Sitebulb ✨ Weglot ✨ Yoast We appreciate y'all!
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Moz reposted this
I recently headed to Moz studios to record a Whiteboard Friday on the topic of the Google API docs leak: https://lnkd.in/eZcd-FNk