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Interested in the composable CDP model and want to learn more? Not sure what type of CDP is right for you? Just want to learn a new SaaS-related acronym? Join us next week for this helpful breakdown of what makes composable CDPs different and why brands might be interested. Can't make it live? Sign up anyway and we'll send over the recording!

It’s easier than ever to optimize across channels and tactics with your team. 🎉 No more piecing together disjointed insights from different systems across your stack. With this update, you can use ready-made reports or create custom views. What’s new in the analytics suite? - Rapid customer insights to help with better engagement - Predictive segmentation to help identify trends and future behaviors - Improved cross-channel cohesion Check out the blog for more details! 👇

There's nothing like the frustration of implementing workarounds to make expensive technology work effectively for your brand. Making matters more complicated, the more your data pipelines grow in complexity and scale, the more often you run into the risk of breakage. Let's look at a few ways to limit your brand's exposure to slow or broken data pipelines. ➡ Plus, for our full guide to ending the battle against your martech, head down to the comments!

🗓 Save the date! 🗓 Accelerate is back in Atlanta from Sept. 22-24 this year. And psst... if you register before Friday, July 26 you'll be entered to win $500! ICYMI, Accelerate showcases valuable success stories and brilliant ideas from MessageGears customers and a curated group of peers. Attendees can choose between practical sessions designed specifically for technical users and strategy sessions designed to help with planning and execution. We can't wait to see our favorite tech and marketing friends Sept. 22-24 at the High Museum in Atlanta. Accelerate is an invite-only event so if you're interested in learning more about how you can join, head down to the comments for a link to learn more! #emailgeeks #customerexperience #events #accelerate2024

Blue screen of death? Couldn’t be us. #DirectDataConnection #HybridArchitecture

Calling all Seattle eCommerce Summit attendees. 🎉 Catch us in booth 17 or join us today (7/18) at 3:50 p.m. as Will Devlin shares insights on maximizing your tech stack's potential by harnessing direct customer data connections. See you soon!

Last week Braze announced their very own CDP - which they are calling the Braze Data Cloud. As I wrote in a post two weeks ago, CDPs and Engagement Platforms are rapidly converging. This is another example of that. While they’re not calling themselves a CDP, this is Braze’s version of a CDP - with them touting their ability to collect, unify, and activate your customer data. Braze continues to work to get customer data and attributes into and out of their data platform, and it’s our view that this is the wrong end goal for most large brands. There is now a significant wedge developing with competing martech camps: Packaged, SaaS solutions vs composable, warehouse-native solutions. As brands are increasingly leveraging modern data platforms (Snowflake, Big Query, Databricks, etc.) for comprehensive views of their customer data, how brands should best leverage that data is rightly becoming front and center. If you are looking for the fullest use of your data, that is most real-time and secure, and at the least cost - a warehouse-native approach is the best solution in most cases. That means for many brands, you should leverage your customer data where it natively lives, across customer activation AND engagement.

Let’s talk about composable CDPs. How are they any different and why does it even matter? As a solutions engineer at MessageGears, Jordan Waters works closely with enterprise brands to design and implement solutions that maximize the value and potential of a composable architecture. In this podcast-style chat, he’ll sit down with our product marketing expert Elizabeth Weddle to discuss how a composable CDP helps brands unlock the potential of their customer data and elevate customer engagement. 👀 As a bonus, you'll also get a special look at our new integration with Snowflake Cortex AI. 👀 

Heading to the West Coast for the Seattle eCommerce Summit? If you'd like to learn more about the difference a direct data connection can make for your brand: - Come by and see us in Booth 17. - Catch Will Devlin's 3:50 pm session, where he'll share insights on maximizing your tech stack's potential by harnessing direct customer data connections. We can't wait to see you!