In times of uncertainty, where elections shift and storms hit unexpectedly, local broadcast TV news stands out as the most trusted source for Americans. A study by TVB and Dynata highlights the significant role local TV plays in providing reliable news and fostering community connections. With 90% of viewers watching at least once a week, local TV news proves essential for advertisers and communities alike. Explore the findings and understand why local news is indispensable in our media landscape. TVB's Hadassa Gerber shares her insights. https://lnkd.in/df6z2Kb2
MediaVillage.org
Advertising Services
New York, NY 2,888 followers
MediaVillage is the leading knowledge and content platform for all things media, advertising and entertainment.
About us
MediaVillage is the media and advertising community’s leading site for search, original journalism, thought-leadership and native content serving the media, advertising, marketing and entertainment communities. The platform hosts an archive of more than 8,000 commentaries on a wide-range of relevant industry topics and serve as the publishing home of more than 60 industry leaders and popular journalists MediaVillage content channels include The Myers Report, AdvancingDiversity, The Knowledge Exchange, Legends & Leadership and Multicultural Insites. Follow us on Twitter: www.twitter.com/mediavillageorg Connect with us on Facebook: www.facebook.com/mediavillageorg
- Website
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http://www.mediavillage.org
External link for MediaVillage.org
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Thought Leadership, Native Journalism, Publishing, Content Marketing, Email Marketing, Social Marketing, Media, Podcasting, Journalism, Marketing, entertainment, Media, News, Technology, Advertising, and Social Media
Locations
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Primary
12 E. 49th St.
11th Floor
New York, NY 10017, US
Employees at MediaVillage.org
Updates
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In July 1985, Coca-Cola Classic was reintroduced to the market, ending the short-lived era of "New Coke". This major marketing miscalculation turned into a victory, strengthening the brand's position in the market. Dive into the full story of this fascinating chapter in marketing history. #Marketing #BrandLoyalty https://lnkd.in/dRpj5npE
HISTORY's Moment in Media: The Return of Coca-Cola Classic
mediavillage.com
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With the media and entertainment industry undergoing significant changes, tax implications are more complex than ever. Grant Thornton (US) experts, Howard Homonoff and Lindsay Miller, provide key insights into how businesses can navigate this period of transition. From integrating new technologies to future-proofing data strategies, understanding the downstream impact on tax is crucial. Watch the full interview to learn how to stay ahead in these 'in-between years.' #TaxStrategy #MediaIndustry #DigitalTransformation #FutureProof https://lnkd.in/euYx-tiu
The Future of M&E: Leveraging Data and Technology for Tax and Finance (VIDEO)
mediavillage.com
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As the 2024 election season intensifies, out-of-home (OOH) advertising is emerging as a critical tool for campaigns aiming to capture voter attention. Given the nation's extreme polarization and the influx of AI-generated content, voters are increasingly skeptical of digital media. Research from OAAA reveals that OOH ads are viewed as more informative and trustworthy compared to other forms of advertising. OOH advertising is especially effective in addressing economic concerns and ensuring campaign messages are seen repeatedly. In an era of ad blockers and digital fatigue, the physical presence of OOH ads provides a constant, visible reminder of candidates' key messages. Moreover, OOH advertising excels in reaching key demographics, particularly younger voters. Studies show that Gen Z and Millennials are highly responsive to OOH ads, making it a vital component of any campaign strategy. As we approach the 2024 elections, leveraging the power of OOH advertising can help campaigns engage with voters, build trust, and influence the outcome. #OOHAdvertising #PoliticalCampaigns #2024Elections #VoterEngagement https://lnkd.in/eHMBhdey
Why Out-of-Home Advertising is a Critical Medium for the 2024 Political Season
mediavillage.com
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"Is your agency ready to lead the GenAI revolution? The 4A’s offers comprehensive resources, including the GenAI Certification Course designed by AI expert Pedro Laboy. Equip your team with the skills to integrate AI into workflows, balance automation with creativity, and stay competitive. Bookmark the 4A's AI/GenAI Hub for the latest updates! https://lnkd.in/eBuvi7B3
4A’s AInsights: New Resources, Guidance and Training from the 4A’s to Empower Agencies for Effective GenAI Integration
mediavillage.com
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Attention marketers! A new study by MAGNA Global Media Trials & Sherwood News highlights the effectiveness of newsletter advertising. With 76% of decision-makers including newsletters in their morning routines and 71% considering them the best source for top news, newsletters offer a unique opportunity for brands to reach a focused, empowered audience. Learn how to leverage this powerful medium for your next campaign!
New Study Shows the Power of Newsletter Advertising in Reaching Target Audiences
mediavillage.com
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At MFM's 2024 Annual Conference, finance professionals gathered to discuss AI, streaming trends, and valuations, while also exploring the buy and sell sides of media. Sonia David, VP of B2B Marketing Programs for ANA, joined a panel on "Understanding the New Economics of Media Buying and Selling." In an interview with MediaVillage's Jack Myers, David highlighted the critical role finance teams play in branding and procurement. Discover how education, knowledge, and partnership are driving growth in the advertising ecosystem. #MFM2024 https://lnkd.in/e7HtQSzF
MFM Annual Conference Post-Session Interview: ANA's Sonia David on B2B Marketer-Media Finance Partnerships (VIDEO)
mediavillage.com
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Honoring the memory of Bob Newhart, a television icon whose work on 'The Bob Newhart Show' and 'Newhart' brought joy to millions. His unique talent and contributions to broadcast television are a testament to his enduring legacy. As we reflect on his remarkable career, let's celebrate the laughter and memories he gave us. #BobNewhart #TelevisionLegend #ComedyGenius https://lnkd.in/dNwVPqsH
A Fond Farewell to Bob Newhart
mediavillage.com
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📘 "Neuroeconomics Second Edition" provides a deep dive into the brain's Value Signals (VS) and their impact on decision-making. Dr. Karl Friston highlights the role of goals, values, and motivations in driving consumer choices. By understanding these deep universal motivations, marketers can create more compelling strategies. Learn how this knowledge can transform your approach to segmentation and targeting in the latest #InTermsOfROI https://lnkd.in/eHDiVGu9
Focus on Consumer Goals
mediavillage.com
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As bankruptcies rise in sectors like healthcare, finance, and technology, creditors face increasing challenges. In the latest "Credit Where Due" episode, Robin Szabo and Sandi Henderson of Szabo Associates, Inc. offer critical strategies to mitigate potential damages. They discuss the importance of monitoring customer payment habits, setting credit limits, and proactive measures in bankruptcy cases. Gain valuable insights on managing credit risk and navigating bankruptcy situations from industry experts. https://lnkd.in/enmWnCZC
Bankruptcy Filings Continue to Rise. Leverage These Strategies to Minimize Exposure and Maximize Recoveries (VIDEO)
mediavillage.com