Mediate.ly

What is Senior Digital Media Associate, Maria Moldovan’s favorite thing about Mediate.ly? Her team who always has her back. “There is always someone on the team I am able to turn to with any questions.” Outside of navigating the waters of her media career, Maria would love to one day visit the Swiss Alps and go swimming in Alpine Lake. Thank you, Maria, for your hard work and positive energy. We can’t wait to see what you accomplish next! #EmployeeSpotlight

Today's consumers have high expectations of CPG brands. At Mediate.ly, we tailor our media strategies to today's savvy customers. Our deep understanding of shifting consumer behaviors and retail dynamics ensures your brand stand out with engaging content and strategic visibility. Discover how our innovative media strategies can elevate your brand’s presence and drive real results: https://lnkd.in/eXYDkrZ5 #CPG #MediaSolutions

Mediate.ly team members brought the energy this past week cheering for Hartford Yard Goats Baseball. It was a perfect way to unwind and bond outside of the office while enjoying some classic ballpark favorites!💚 💙 🐐 #TeamBonding #HartfordCT #HartfordYardGoats

Geopathing, or Geopositioning, uses location data to track consumer movements. This helps target ads by monitoring how close and engaged people are with digital outdoor displays in real-time. Key data points to consider for geopathing include: 1. Circulation & Contact Zone: The number of people who pass by the billboard each week and the area around the billboard where the ad is clearly visible. 2. Dwell Time & Opportunity to See a Digital Ad: The duration you spend in the area where the billboard is visible and the number of different ads you can see while passing by. 3. Geo-Position OOH & Digital Spot Noting: The proximity of the billboard to the road and its visibility to passersby. We use eye-tracking technology to measure how many people look at the ads. Learn more about our services here: https://lnkd.in/eUMitGGC #geopathing #digitalmarketing #advertising #ooh

These days, you can't scroll twice on Facebook or Instagram without being immersed in video content. For organizations, this growth in short-form video content presents an opportunity to connect with their target audience in a highly engaging way while achieving marketing objectives. Read Morgan Goldstein's latest blog as she breaks down the implications of this growth and offers tips for effective social video advertising! 📺 https://lnkd.in/em2vBEMY

Unlock our secrets to video streaming success with these three essential tips from Media Marketing Manager, Edwin Lee. Elevating viewer engagement starts with the fundamentals. #videomarketing #streaming

And that's a wrap on the NESHCo 2024 Annual Conference! Together with UChicago Medicine and Lisa Spengler, we shared our insights on innovative media strategies and audience capture during the 2023 Chicago Marathon. Weren't able to attend #NESHCo this year? We'll share more results this November at the #HCIC 2024 conference. Stay tuned for more information! #advertising #audiencetargeting

There’s no cookie-cutter solution to developing a smart paid media strategy. But rest assured, with our deep expertise in financial services, we can certainly cook up something that will satisfy your unique needs and goals. From media planning and buying to strategy development, analytics support, and more—our team knows how to find the right mix for your media investment. Learn more about our industry expertise: https://lnkd.in/dczhsRy8

Have plans this Thursday? Our 2024 NESHCo Annual Conference session is this Thursday, May 30th, at 3:15 p.m., where we'll discuss UChicago Medicine's success with Programmatic Digital Out-of-Home (pDOOH) at the 2023 Chicago Marathon. If you're interested in learning more about real-time audience capture and contextual relevance for retargeting, you won't want to miss this. See you soon, Lisa Spengler! #NESCHO24

Have plans this Thursday? Our 2024 NESHCo Annual Conference session is this Thursday, May 30th, at 3:15 p.m., where we'll discuss UChicago Medicine's success with Programmatic Digital Out-of-Home (pDOOH) at the 2023 Chicago Marathon. If you're interested in learning more about real-time audience capture and contextual relevance for retargeting, you won't want to miss this. See you soon, Lisa Spengler! #NESCHO24