At Manifest, our purpose is clear. We make brands unmistakable to their audiences, through content that serves and inspires, on platforms that deliver distinct experiences and with personal impact that is precisely measured. We know that “good enough” is not enough. Together we will make unmistakable things.
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When Editorial Director Didi Gluck isn’t at her desk, it’s likely because she’s on figure skates. And when she’s not making the rest of us look bad, you’ll find Didi solving creative challenges while simultaneously trying to distract herself from them. It’s no wonder Didi’s creative hero is another writer of many talents! Read on to learn about Didi’s love of Ernest Hemingway. https://lnkd.in/gkbsaG87
When Editorial Director Didi Gluck isn’t at her desk, it’s likely because she’s on figure skates. And when she’s not making the rest of us look bad, you’ll find Didi solving creative challenges while simultaneously trying to distract herself from them. It’s no wonder Didi’s creative hero is another writer of many talents! Read on to learn about Didi’s love of Ernest Hemingway. https://lnkd.in/gkbsaG87
Senior Copy Editor Shauna Miller’s favorite word is “conspire.” With Latin roots that mean “breathing together,” this somehow feels just right for a copy editor, whose level-headed impact is felt across the entire team. Shauna’s love of language and respect for the grind of writing attract her to the work and world-building of science fiction author Octavia E. Butler. Read more about Shauna’s creative approach: https://lnkd.in/gNzquEhQ
Whether he’s playing around in Photoshop or playing music, Senior Art Director Ben Eversmann is no stranger to instruments. And if you know him, it’s no surprise that Ben’s favorite guitarist is someone who also doesn’t play it safe. Want to know how Kevin Shields had an early and lasting impact on Ben’s creative approach? Read on: https://lnkd.in/githWJeS
Comedian George Carlin may not have coined the phrase “it’s funny ’cause it’s true,” but that’s what makes him a creative hero to our EVP of strategy, Geoffrey Director. Curious how else Carlin’s style helps inform Geoffrey’s approach as a strategist? Find out here: https://lnkd.in/gQhWJHgj
Tight budgets, scrappiness and the scientification of advertising have become justifications (or excuses?) for art directors to tame their craft and reduce their roles to merely finding the right stock art and illustrating the copy line. Visionary art direction — the kind that makes the visual the concept — doesn’t need to be expensive. From VW to Lego, and even Apple’s iPod silhouettes print ads, are reminders of why we (I am an art director) got into this business in the first place: to tell brand stories in disruptive and artful ways (quoting Lee Clow!).
A lot of our clients are thinking about sustainability, so we are too. To celebrate #EarthDay, we asked Manifesters to share some of the most interesting nuggets they’ve come across in the process (spoiler alert: that tends to happen with a team of journalists). If this is the kind of stuff you can’t get enough of, check out our article about why interesting content is good content from our EVP of strategy, Geoffrey Director: https://lnkd.in/eh6RAvy
This Chicago-born artist’s Tuskegee Airmen-inspired depictions of Black children help Manifest Associate Editorial Director Akeya Dickson’s imagination soar. She hasn’t yet introduced aviator goggles into her creative routine, but she does use journaling, meditation and very strong coffee to get her engines revving. Read on here: https://lnkd.in/gzGZ-PVk
What do a quenelle of basil ice cream and a perfectly turned phrase have in common? If you want them done right, turn to Associate Editorial Director Autumn Whitefield-Madrano (she/her). Learn how a pioneering pastry chef inspired Autumn’s own past life as a pastry chef, and still does, in her creative work at Manifest: https://lnkd.in/gjyBQFkv #creativity #DigitalMarketing #ContentMarketing
None of our four offices fall into the path of totality, but Manifesters across the country are looking forward to today’s solar eclipse, and hoping the weather holds. If you want to learn more about why we’re so excited, and what a 400-degree baked potato has to do with it, read Manifest Editorial Director Didi Gluck's interview with renowned physicist and astronomer George Greenstein. The potato’s just the tip of the totality: https://lnkd.in/gpjqxbpc