It’s Here. The first-party addressability solution we’ve all been looking for. Introducing HIRO (Helping Identity Reveal Opportunity), designed to turn previously non-addressable audiences into addressable inventory. HIRO uses omnichannel data and is powered by the LiveIntent Identity Graph built from 2,500 publishers and 900 million hashed email addresses. The solution is scalable, interoperable, ID agnostic, using stable identifiers to ensure consistent and reliable targeting. Experience addressability done right to unlock new opportunities for incremental revenue. 🔗 Learn more about HIRO. https://lnkd.in/guvUAGRa #Addressability #IdentityGraph #identitysolution #OmnichannelData #IncrementalRevenue #StableIdentifiers
LiveIntent, Inc.
Advertising Services
New York, NY 37,862 followers
Think outside the inbox and discover all the innovative ways email can help you grow your business.
About us
LiveIntent, one of the world’s largest people-based marketing platforms, connects 2,500 publishing and advertising brands with over 250 MM verified people every month across all types of media. With the anonymized email address at the center of its industry-leading identity graph, LiveIntent provides brands with solutions that help them monetize, acquire, and retain real people, even where cookies don’t work. LiveIntent enriches a brands’ data, making it possible for them to deepen their understanding of their audiences, and more effectively market to people wherever they are present and paying attention. LiveIntent has employees located in Denmark, Germany, UK and US along with offices in New York, Berlin, and Copenhagen. Mission: Be Present. In our lives, we strive to exist in the moment with our coworkers, our families, and our customers. We make it possible for brands to be there when it matters most, with the people that matter most to their business.
- Website
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http://www.liveintent.com
External link for LiveIntent, Inc.
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Email, Display Advertising, Customer Acquisition, Real Time Optimization, People based Marketing, Martech, and Adtech
Locations
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Primary
One World Trade
Floor 45
New York, NY 10007, US
Employees at LiveIntent, Inc.
Updates
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LiveIntent, Inc. reposted this
Thank you to the Index Exchange for fighting for Publishers and its transparency in publishing its Privacy Sandbox findings: https://lnkd.in/g5CiqAAF no one is saying the market shouldn't explore all of its options including the sandbox, however, clearly, its important that publishers explore alternatives to the Privacy Sandbox that works across all browsers, and will work after Chrome deprecates 3p cookies. Come talk to LiveIntent today about its easy to implement solution that's interoperable and prepared for the future-HIRO: Helping Identity Reveal Opportunity
Insights from Our Privacy Sandbox Testing - Index Exchange
indexexchange.com
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LiveIntent CEO Matthew Keiser explains the nuances of ID Bridging, its origins, utility, and future significance in this AdExchanger article. ID Bridging, specifically within the bidstream, is simply an evolution to meet market demands. If you've ever used intelligence from a cookie sync, you've employed ID Bridging! As the industry moves beyond relying solely on third-party cookies, ID Bridging becomes essential for publishers to thrive in a landscape dominated by walled gardens. Matt emphasizes the importance of following best practices and IAB guidelines to ensure ID Bridging is done right and LiveIntent is committed to transparency and leading by example. Read Matt's article here: https://lnkd.in/gekRFyku
How Can ID Bridging – The Foundation Of Our Space – Suddenly Be a Bad Thing? | AdExchanger
adexchanger.com
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Our unique approach to publisher relationships, media activation, email authentication and privacy truly sets HIRO apart from other industry identity solutions. It's addressability done right. Learn more: https://lnkd.in/guvUAGRa
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Absolutely thrilled to partner with BrightHire! This collaboration has already boosted our efficiency and allows us to be present in our conversations with candidates. Exciting times ahead as we continue to elevate our recruitment process!
Excited to welcome LiveIntent, Inc. to BrightHire’s family of customers! LiveIntent, one of the world’s largest people-based marketing platforms, connects 2,500 publishing and advertising brands with over 240MM logged-in people every month across all types of media. We’re thrilled to partner with their team to streamline interviewing, collect valuable interview feedback, and improve the candidate experience. Thank you Abby Hamilton, Kristine (Kinne) Leary, and the LiveIntent team for your partnership!
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This April, our Copenhagen office hosted an onsite event for our global Engineering team, bringing together employees from Berlin, Copenhagen, New York City, and remote locations. Read on to learn more about how this collaborative event brought the teams together to connect with one another and identify creative solutions for LiveIntent! https://lnkd.in/gPUUJS4p
Hackathon 2024 in Copenhagen
https://www.liveintent.com
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Ready to boost your revenue in the post third-party cookie era? Check out our latest blog on how LiveIntent’s addressability solution, HIRO, can help you monetize unaddressable traffic with ease! Discover innovative strategies to stay ahead and thrive in this new landscape so industry changes don't hold you back. Read more on our blog: https://lnkd.in/gE3WguFp
Boost your revenue post third-party cookies in three easy steps
https://www.liveintent.com
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LiveIntent recently hosted a fireside chat with Abby Hamilton, Chief People Officer, and Kelsey Schimmel, M.Ed., BCBA Schimmel, People Experience Manager. The discussion focused on the importance of giving and receiving honest feedback to drive elite performance. Read on for valuable tips to optimize personal and professional growth. https://lnkd.in/gYVbEDhT
WWI: Fireside Chat with Abby Hamilton
https://www.liveintent.com
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HIRO (Helping Identity Reveal Opportunity), our comprehensive addressability solution leverages first-party data to help brands and publishers thrive without third-party cookies. It offers a seamless integration to boost audience reach and increase revenue. Unlike other solutions that rely on third-party data and do not prioritize privacy or transparency, LiveIntent is committed to industry best practices for resolving traffic and authenticating users. We use clean, high-quality data and stable identifiers to ensure accurate and reliable matching. By mapping first-party data to stable identifiers, we maintain user privacy while providing complete transparency. It’s addressability done right. https://lnkd.in/gAZnBGh8
Introducing HIRO, an addressability solution to help brands and publishers thrive in the post third-party cookie era
https://www.liveintent.com
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LiveIntent's "Dark Knight of Identity," Jon DeGennaro, recently joined the Real Talk podcast by Acxiom. Together, they discussed the power of first-party data and the unique role of email within the interconnected ecosystem. In an evolving digital landscape, building robust first-party data is essential. Whether through website visits, email captures, or other methods, this data is invaluable. At LiveIntent, we're helping both publishers and advertisers enhance their first-party data strategies to drive deeper engagement and growth. 🎧 Listen to the full podcast here: https://lnkd.in/gyMk2YVw
Real Talk: Email in the Interconnected Ecosystem | Acxiom
acxiom.com