kglobal

Thanksgiving is a time of reflection and gratitude, but it’s also a time of stories. When we sit down with friends and family, we share our achievements, accomplishments, and anecdotes from the past year. In that spirit, we wanted to share some of kglobal’s stories from 2023. Happy Thanksgiving! https://lnkd.in/eAzYAVhX

Six Months Ago NPR Left Twitter. The Effects Have Been Negligible. - https://lnkd.in/eVrfg8rq

A very special someone just celebrated their fifth birthday: Gritty. That’s right, we’re talking about the seven-foot-tall, googly-eyed, orange-furred mascot of the Philadelphia Flyer hockey team. Some call him beastly, some call him cuddly, but Philly calls him one of their own. The rise of Gritty reflects something we’ve learned from our own work with fruit producer Naturipe Farms and their mascot #MightyBlue: Can a good mascot personify a brand in unique ways and expand its reach to new audiences? Check out our latest take on #IntoFocus on Apple, Spotify, https://lnkd.in/eGYh8Xhk or wherever you catch your podcasts.

kglobal's take on what's making news... Leaning into the tongue-in-cheek criticism that the league may be pre-determined, the NFL has released a series of ads starring comedian Keegan-Michael Key. In these ads, he’s leading pitch meetings and table reads to “prepare” for the biggest moments of the 2023 football season. The NFL has put their finger on something interesting here. If your brand wants to change a certain narrative, you should find a way to take control of the narrative. And if you can do it in a way that’s entertaining, even better. https://lnkd.in/e5yzWnC3

kglobal's take on what's making news... Nissan is going all-in on college football madness with its 13th season of the Heisman House campaign, where past and present winners of the prestigious trophy “live” alongside one another. This year, they’ve teamed up with home-hunting platform Zillow and TikTok house tour sensation Caleb Simpson (7.7 million followers!) to rope in those cord-cutting Gen Z fans. What once started as a smaller ad campaign has evolved into a multi-partner endeavor. Smart move.

kglobal's take on what's making news... Football fans are buzzing with excitement for the kick-off of the #NFL regular season. YoutubeTV, whose parent company Google shelled out a whopping $14 billion for exclusive rights to out-of-market NFL Sunday games, has unveiled new features like chats and real-time highlights. The NFL continues to rule the media landscape, and a core part of that dominant strategy is media rights agreements worth around $110 billion.

In the wake of Congressional hearings on extraterrestrial life, NASA has a big announcement...they're launching their own streaming service! NASA+ (the plus is shaped like a star, naturally) will focus on educational and documentary content — and will be free of both subscription fees and ads. They're once more demonstrating the media savvy and public outreach that makes NASA everyone's favorite government agency. Will you be watching?

"Zoom makes employees return to the office" is most of the way to an Onion headline, but it's actually happening. Founder and CEO Eric Yuan has made Zoom the latest tech company to order a Return to Office — hopefully the irony isn't lost on the remote work king. The media is piling on, and employees are unsurprisingly annoyed. The lesson? If you're going to undercut your entire brand identity, you better clearly communicate why you're doing it.