Key

💡 Exciting News! Horizon Media’s Blue Hour Studios is teaming up with Key to create the Swell Audience Network! Together, we're revolutionizing talent management and audience engagement. Stay tuned for more updates! #HorizonMedia

Horizon Media's Blue Hour Studios is doing incredible work within the content and social spaces. We are so excited to partner with Sarah Bachman and team to amplify those activations on the open web, creating incremental reach and a "surround sound" effect. For the first time, marketers can execute a true omnichannel strategy that extends to both social and programmatic, resulting in smarter optimization and ultimately better business outcomes. Most importantly, marketers can finally measure the effectiveness of Talent audiences - allowing an apples to apples comparison of Talent/Influencer budgets and contextual, behavioral, and other various programmatic targeting strategies.

As always, we are thrilled to offer historically social-only audiences (fans of Talent), off the walled gardens, for the very first time. Our partnership with Horizon Media's Blue Hour Studios is an exciting step toward 360 degree marketing. "Evan Wayne, CEO and founder of Key, said the Swell Audience Network will try to address challenges around segmented audiences — and incorporate working with talent using omnichannel, integrated marketing. 'Talent is viewed like its own brand around which customer relationship management is built,' Wayne explained. 'Fans and followers of the talent can be tapped in multiple ways — going beyond social — through the platform’s vertical markets including health and wellness, fashion, sports, music and others.'"

Regardless of how you feel about a possible TikTok ban, as of today, it's become a reality within 9 months. Talent, creators, and Talent management: Key is here to provide a safety net through the upcoming uncertainty; our software helps you secure your first-party audience data off of any platform, and provide incremental revenue opportunities without the need to post. More than ever, it's important to take back control of your own audience. I feel good knowing we are providing support to the Talent industry throughout this time! Please reach out if you are not yet leveraging Key. Happy to help! Michele Kory Rothberg, Brian Duckler, Daniel Davidson, Clint Ruch https://lnkd.in/gadTtYRU

There has never been a more important time for college athletes to own their own audiences. #NIL https://lnkd.in/gJ6vUinh

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