Jourhuit

AI-generated content is rewriting the rules of creativity. Witness the transformation from traditional to cutting-edge art and design. Are you ready to embrace this digital revolution, or do you remain committed to traditional methods? #aigeneratedcontent #digitalinnovation #creativetechnology #visualstorytelling #futureofdesign #aiart #industrytrends #techindesign #digitaltransformation #marketinginnovation

Whoever said strategic content couldn’t be chic and captivating? Our specialty is merging strategic marketing with aesthetic, high-quality content. For our social media clients, we ensure that every piece is not only eye-catching but also tailored to their ideal audience, offers, and goals. #strategiccontent #aestheticmarketing #highqualitycontent #socialmediamarketing #tailoredmarketing

Our latest web design creation is both sleek and intuitive, raising the bar for online experiences. Stay tuned for more examples! #webdesign #uxui #branding #digitalexperience #webdevelopment

Ready to elevate your customer journey? Uncover the strategies we use to turn insights into impactful actions. Swipe through to discover our step-by-step approach, and don’t miss the special gift on the last slide! 👀 #customerexperience #marketingstrategy #branddevelopment #customerinsights #businessgrowth

Founders, CEOs, and CMOs of DTC brands, save the date for 'Scaling Brands in Leaner Times,' an exclusive event co-hosted by Soho Works (Soho House) in Manhattan, New York on June 26th at 6pm. Join us for a panel discussion featuring highly effective growth marketing strategies tailored for brands of all sizes. RSVP through the following link: https://lnkd.in/eaWiRsd4. Network with over 80 fellow brands, gain valuable insights, and be inspired by the journeys of: - Alice Jing Yi Wei Wei, Vice President of Goldman Sachs sharing success stories of brands participating in 10,000 Women program. - Erica Anderson (ex-Google, Twitter, Vox Media) growing The New Savant with a zero-dollar customer acquisition cost. - Geetika Agrawal, former R/GA creative director, pioneering Vacation With An Artist (VAWAA)'s organic expansion in 34 countries reaching $1M in revenue. - Ariel Arakas, who propelled Ap0cene to triple-digit growth through designer community-building. - Expertly moderated by Olga Mozaiska, founder of a AO MARKETING, ex-VP of Online Marketing at Alibaba, Lindt & Sprungli, and strategy consultant at KPMG & Deloitte. Sponsors include Treet and Channable.

"Sustainability comes with a price," a point emphasized by Stefano Martinetto at the Vogue Business executive summit last week. The sustainable approach to doing fashion business drives up costs, including the acquisition cost of customers, most of whom have become used to e-commerce excellence that often promotes non-sustainable habits (e.g., free returns, deep discounts, etc.). For this reason, it is challenging for the commercial sector to make a significant change here. Although there are some exceptions, one recent example is the Vestiaire Collective initiative, which banned fast fashion from the platform. I am curious about what it means for the future of CAC (customer acquisition cost) as one of the key marketing KPIs. Will some more responsible brands accept worse cost efficiency? Will the public sector take the lead and change the landscape, forcing consumers to readjust expectations? Will technological advancements (AI, AR, etc.) help develop tools to address at least some of the non-sustainable habits without increasing the cost? (e.g. try-on features to minimize returns) #marketing #sustainablemarketing Photo: courtesy of The True Cost theatrical release poster

ChatGPT is the new oracle when it comes to industry trends forecasting. "The former Google Trends researchers behind AI firm Spate have tested a new way to predict and analyse consumer trends using ChatGPT, including exclusive insights into how fashion and beauty can tap into the impending zeitgeist." - Vogue Business Based on the above the process of trends prediction that could previously take up to a year can now be implemented within hours. This is so exciting and from marketing perspective means that campaigns can be better and more in advance planned and executed, which includes all aspects from content creation to audience targeting, bidding, partnerships selection, budget allocation, etc. #marketing #campaignoptimization Full article here:

Figaro Here, Figaro There… Figaro Everywhere! "AI will transform fame. It will allow celebrities to be in all markets, in all formats, at all times. AI will give these megastars the ability to be truly omnipresent for their fans... AI-powered dubbing is already allowing actors and podcasters to speak to foreign audiences instantly and in their own voice. It will soon be standard for video to be edited so that their lips match the new language, too." - The Economist states. Some immediate thoughts about what it means for opportunities in marketing: - Influencers and KOLs can expand their reach across markets, provided they possess a substantial following in those regions. - UGC can now be produced more rapidly and with fewer limitations. Brands can leverage cost-efficient markets to generate content and customize it for each market with the assistance of AI. - It can accelerate PR efforts especially those involving company representatives such as CEOs. They can be featured in multiple markets simultaneously, addressing audiences in their local languages and in the most suitable format. Any other opportunities you see here? #pr #ugc #ai #influencermarketing #kolmanagement See the full article here: https://lnkd.in/eU9s5RtU Illustration: @nathalielees

What do compound interest and organic marketing channels have in common?🤷♀️ Both organic marketing channels (content marketing, organic social media marketing, email marketing, etc.) and compound interest require time and patience to scale, yet both can be extremely powerful sources of growth thanks to the following: 💪 The Power of Accumulation: Compound interest is a financial concept of earning interest on both the initial investment and the interest that accumulates. The magic lies in the power of accumulation, with each interest payment further contributing to the overall growth. Similarly, initial investments of time and money you make to grow organic marketing channels continue to bring results over time multiplying the impact of future investments. For example, when you create high-quality, evergreen content, it not only attracts immediate traffic but also remains relevant and continues to attract visitors over an extended period. 💪 Sustainability and Resilience: Compound interest thrives on the long-term nature of investments, demonstrating the power of steady, consistent contributions. In the same way, organic marketing channels rely on more long-term strategies, rather than quick, one-time wins, which creates a competitive edge not as fast and straightforward to replicate and increases barriers to entry. For instance, while competitors can quickly create paid ads on social media similar to yours, it will take them time to establish and grow organic social media profiles, attract authentic followers, and engage them to the same extent. #organictraffic #organicgrowth #seo #contentmarketing #smm #emailmarketing

In what world can Elton John's dance 🕺 be an item for sale? And a necklace created by a musical artist be sold for ~$10,000 in minutes?! These and many other interesting facts were addressed during the Roblox webinar on Metaverse Fashion & Beauty Trends: "What's next in Digital Self-Expression?" Some of the key takeaways and thoughts: - Pricing for digital goods works differently from physical ones. If the item is under or overpriced, the market corrects for it. Price is formed by consumers rather than brands. 💡 It made me think: in the space where consumers are setting prices, does the role of marketing extend to driving not only quantity but also the price per item? - "89% of Gen Z are 'comfortable budgeting some $ each month' on digital goods" and "over half of Gen Z (56%) say styling their avatar is more important to them than their physical style". 💡 As a millennial, I can't relate to this. This insight made me realize that marketing for a target audience you don't belong to is not as intuitive and requires taking a more objective/numbers-driven approach. Banal but not always obvious. - "88% of Gen Zs say expressing themselves in the metaverse has likely helped them comfortably express themselves in real life." Maghan McDowell suggested it can even be helpful for mental health. 💡 So, I wonder if new customer acquisition tactics might evolve thanks to this, for example, mental health & wellbeing platforms, specialists, therapists becoming affiliates and influencers to digital goods brands and platforms. Or is it too far-fetched? These are just some of the many more thoughts. Thank you so much for sharing those thought-provoking insights and perspectives Christina Wootton, Rush Bogin, Micael Barilaro, Alice Delahunt, Maghan McDowell, Caroline Rush. Here are more insights from Digital Expression, Fashion & Beauty Trends Report: https://lnkd.in/eMZkHrHT #marketing #digitalmarketing