Interact Brands

🌟 Pack format nuances in CPG 🌟 One of the reasons I love working with Startup CPG to organize events is learning more about the challenges emerging CPG businesses face, and seeing how generous the community is in helping each other find potential solutions. At our meetup at BevNET.com last week, I had great conversations with several business owners about their pack formats. Working in packaging design at Interact Brands, we’re often working with an existing pack format that the client has selected, but sometimes we get to join in on the fun of picking what will work best for the product. Pack format is always a difficult decision with many factors. - What fits on a retail shelf? - Does the format communicate the use case? - Will it be easy to store and use for the consumer? - What cost can I afford to maintain my margins? - Do I have the scale needed to meet run minimums?  - Do I need a different format for retail vs food service? The owners I talked with are doing the right thing by prioritizing consumer needs when making these decisions. By chatting regularly with their consumers they avoid costly missteps and ensure their products meet real-world demands. Shout out to: 🍹 Elaina (Repucci) Holm with Simple Sips Fresh Cocktail Mix that needs packaging that appeals both on store shelves and in the hands of bartenders 🫖 Nancy Daniel with Madhrasi Chai concentrate that requires packaging that suits both home refrigerators and professional barista setups 🐝 Samantha Putošová with Bee Balm Co. benefits from using compostable packaging Can’t wait to see what we chat about at our next meetup! Stay tuned for details. #Packaging #ConsumerInsights #BusinessStrategy #Retail #FoodService #Entrepreneurship #CPG #FoodandBev Chloe Drumwright

AI Challenge: TEAM 3 🤖 Chosen Brand: Nature Friend "Oui Ouid! A discovery of "who" or "what" Nature Friend might be." Team 3's take on expanding their brand identity included a brand collaboration with Nike. To embrace change and challenge our team members, we broke them up into four teams to tackle expanding brand identities for a brand of their choice, using ONLY AI. Each teams final assets will be posted over the next four weeks. #AI #CPG #Branding

AI Challenge: TEAM 2 🤖 To embrace change and challenge our team members, we broke them up into four teams to tackle expanding brand identities for a brand of their choice, using ONLY AI. Each teams final assets will be posted over the next four weeks. Chosen Brand: Honey Smoked Fish Holdings, LLC "A new sustainable line for Honey Smoked Fish Co." #AI #CPG #Branding

To Carbonate or not to Carbonate.. There's been an unsaid feeling of bloat lurking in social settings from all the hard seltzers we've been consuming, and now there's an emerging group of brands allowing for more sessionable carbonation-free experience: Mom Water, Dad Water, NOCA Beverages, FUNNY WATER, etc. Molson Coor launched Happy Thursday, where they call out Bubble Free on the front of pack. VinePair brought some interesting points to the table here: https://lnkd.in/gtk7huB9 Here's to a summer of feeling less bloated!

Our very own Elise Yost is co-hosting a Startup CPG Boston Meetup for Entrepreneurs & Experts at the BevNET.com headquarters in Newton this Thursday, 6/27, from 6-8 p.m. Come mingle with fellow industry experts! Grab your tickets here: https://lnkd.in/ev6NdXaj Product sampling from: - Bee Balm Co. - Toast! Supplements - alldae superfruit soda

Have you familiarized yourself with AI? 🤖 To embrace change and challenge our team members, we broke them up into four teams to tackle expanding brand identities for a brand of their choice, using ONLY AI. Each teams final assets will be posted over the next four weeks. Team 1 Chosen Brand: Not Beer 🚫 🍺 "Our team transformed commonplace drinking accessories - your vice - into essential companions for a night out." #AI #CPG #Branding

As an agency, our online presence showcases our work, but behind the scenes we have an array of talent that inspires our culture and creative. Introducing a new series we call 'Interact Unfiltered,' where our team shares what is inspiring them, entertaining them, newfound knowledge, and candid discussions amongst one another without boundaries. Introducing the first 'Interact Unfiltered' – Week of 6.17 Some of our designers have been fascinated with Ben Zank's new work – very surrealist. https://lnkd.in/guKAhb9e Our team bonded over Benny Blanco’s Architectural Digest tour – calling it a 'lived in home with dope aesthetic'. https://lnkd.in/gUGNkf_7 Team members are enjoying a new favorite pre-workout snack is a rice krispie — sending their taste buds into nostalgia. As an agency that is concerned with sustainability, we applaud Billie Eilish for trying an eco-friendly Album roll-out. https://lnkd.in/gNAzxg9T A member of our team visited Meow Wolf's Omega Mart in Las Vegas and sent some pictures for random design inspo. Our team member baked the most amazing rhubarb pie from scratch using fresh grown rhubarb.

As a CPG brand that has a retail focus, you have seconds to connect with potential customers. That is why intentional design matters. You must be able to grab attention, communicate benefits (both explicitly and implicitly) and generate enough interest to at least get a consumer to touch your brand. Choosing a world class branding partner is an essential part of building and scaling a brand. Interact Brands Blake Mitchell #branding #design #cpgindustry

Our Director of Sustainability, Valerie Hawks, is moderating a panel discussion at the Naturally Network ConciousCPG Summit 'Planet' today from 12-1 CT. This virtual and in-person event focuses on sustainability and environmental consciousness in the #CPG industry. If youd like to chime in to join the conversation the registration link is here: https://lnkd.in/g4idZUv9 Some thought starters: How do you define environmental responsibility and why is it important for CPG companies to prioritize environmental sustainability? What sustainability practices are being implemented in your organization? What are the challenges you face implementing sustainable practices and how do you overcome them? How do you educate and engage consumers about the environmental impact of their purchases? What emerging trends do you see influencing environmental sustainability in the CPG industry? Are there upcoming innovations / technologies that you believe will impact sustainability? #sustainability #sustainablepackaging #CPGIndustry #packagedesign

Our Stance on AI 🤖 AI has pushed its way onto the scene to disrupt industries and have us all questioning what this means for the future. At Interact, we embrace change of all kinds, it keeps us rooted in the future and open-minded for what’s next - never stuck in our ways. We made an investment in not only new tools, but a dedicated AI specialist and AI Committee to embark on a journey of testing, tinkering, trialing, and fact-finding. As AI is redefining the process it's also key to remain hyper-aware of the potential risks and the constantly evolving legal landscape surrounding AI technology. This fed into the foundation of Interact’s AI Principles. #AI #ArtificialIntelligence #Branding #Design #PackagingDesign