Yahoo Advertising and Innervate (formerly RevJet)’s Yahoo Creative accelerates programmatic technology to enhance real-time creative development with advanced AI and data. It is also an omni-channel solution compatible with CTV, mobile, display, DOOH, and more, delivering consistent and impactful creative across all platforms.
Elizabeth Herbst-Brady, chief revenue officer at Yahoo, said, “Yahoo Creative represents a major technological advancement, combining AI, data, and human expertise to usher in a new era of creative for advertisers. It empowers brands to achieve greater personalisation and engagement, driving superior campaign results.”
Also commenting on the launch, Tony Gemma, vice president and head of Yahoo Creative, shared, “Yahoo Creative represents a key advancement in creative within our industry. By bringing together Innervate’s cutting-edge technology and integrating our robust data and creative services, Yahoo Creative is transforming the potential for creativity and delivering superior results for advertisers.”
#marketing #advertising #platforms
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