Focus Lab

Attention B2B marketing professionals! 💥 A brand new Focus on Brand podcast episode just dropped and you're not going to want to miss it. Join us as we chat with Palmer Houchins the Head of Marketing at G2. If you're at all familiar with B2B marketing, you've likely heard of G2 (or you might be living under a rock). In this episode, Palmer and Bill Kenney 👋 explore: → Palmer's early days with the MailChimp brand (Hey Freddie! 🐵) → The complexities of measuring brand ROI → Future trends for B2B marketing → And much more! A special thank you to Palmer for sharing his invaluable insight and expertise. 🙌 Tune in to the full episode now: https://hubs.la/Q02HSvJF0 #b2bmarketing #G2 #brandmarketing

The team at Irwin has one goal: to make capital markets more transparent and efficient. 💫 Already successfully competing against and outperforming large global corporations, it was time for Irwin to shake the perception of scrappy startup. Focused on building the product IR professionals need, the Irwin brand struggled with inconsistencies and lacked guidelines necessary for growth. Irwin was already an innovator in investor relations management but needed its brand identity to catch up with the product. We were beyond excited at the opportunity to collaborate with the Irwin team and make it happen. 💥 Scope of Work: → Brand Strategy → Verbal Identity → Visual Identity → Web Design → Brand Support Head to our latest case study to learn more: https://hubs.la/Q02HDJ_W0 #b2b #investorrelations #rebrand

Founded in 2021 → Rebrand in 2023 → Acquired by Zapier July 2024. 💥 NoCodeOps has had a clear mission since day one: Give no-coders at companies the same support and credit we saw the no-code community give startup founders. It was an honor to work with the NoCodeOps team on their rebrand, including brand strategy, messaging, visual identity, website, and brand support. It was a pleasure working alongside them, and we are beyond pumped to celebrate this huge milestone with our past partners. These are the wins we love. Congrats to the teams at NoCodeOps (acquired by Zapier) and Zapier. 👏 --- #b2brebrand #clientwins #acquisition

“The cobbler's children have no shoes” — and the brand agency had no brand guidelines. 🫣 As we often see with our clients, our brand had developed organically as elements were needed: a website refresh here, a new illustration style there. However, it lacked strategy, story, and — critical for scalability — documented rules. With a process and personality known and trusted by some of the world's largest brands, we were poised to level up to become one of the top B2B brand agencies in the world. To do that, we needed a distinguished brand position — one that reflects our industry thought leadership and the fact that the work we do is important. After a decade of growth, Focus Lab needed an identity that matched our industry reputation and our ambitions. It's been a few years since our internal rebrand and we'll never get tired of reflecting on how far we've come. 💫 Check out the case study → https://hubs.la/Q02BXqvS0

Great news 💥 We've got all 12 brand archetypes coming at you in one nicely packaged (and easily saved) doc. In our work at Focus Lab, we aim to make brands as tangible as possible — living, breathing ideas that real humans can understand and relate to. By identifying brand archetypes that resonate with the future of your brand within our brand strategy work, they inform the ways in which your brand’s personality is expressed both visually and verbally. There are four main categories of brand archetypes, defined by their motivations and how they help their audiences. Reviewing these categories can give you a better idea of where your brand might fit, and which archetypes can be compelling sources of inspiration. Be sure to save + share if you find this valuable 🙌 #b2b #brandarchetype #brandstrategy

In the history of commerce, consumers have never had as many ways to engage with brands, brands have never had as much data about the customer journey, and customer service expectations have never been higher. 💥 In short, it's no longer enough to merely respond to people's needs; you have to be able to anticipate them, before they become challenges. And that's what Artifact does. Serving a diverse mix of B2C and D2C e-commerce companies and B2B SaaS companies, Artifact helps its users understand what their customers are looking for — and predict friction points, feature requests, growth opportunities, and more. But Artifact’s unique capabilities — authenticity, anticipation, action — weren’t resonating clearly in its brand. As a company that pivoted from building qualitative research and data collection tools to pioneering new ways of helping companies bolster brand loyalty, Artifact partnered with Focus Lab to create a strategic look, feel, and story to match the deep value they bring to their users, and their customers. It was an honor to collaborate with the Artifact team on: → Brand Strategy → Verbal Identity → Visual Identity → Brand Support → Web Design Dig into the full case study on our website. 💫 --- #b2b #rebrand #brandstrategy #brandidentity

It's hard to believe, but Conquer Your Rebrand is officially one year old. 🤯🎉 A huge round of applause to our CEO, Bill Kenney 👋 for dedicating the time to create such a valuable resource on all things B2B branding. 👏👏👏👏 A second round of applause to our talented team at Focus Lab and to many of our amazing partners for their help, guidance, support, and so much more. 👏👏👏👏 A final round of applause to everyone who purchased a book and shared with friends, family, colleagues, and beyond. We appreciate every kind word, review, and shout out. 👏👏👏👏 --- If you're just hearing about it, Conquer Your Rebrand is the most complete brand-building #playbook you’ll ever read. It addresses important topics such as: → Why #b2bbranding matters (+ the actionable details of how to do it successfully) → How to prepare and what to expect when embarking on your rebranding journey → Discovering what matters most in your agency partner → Planning for your brand rollout → And so much more Head to conqueryourrebrand.com and pick up your copy today. 🌟

After 5 years of building the world's most lifelike voice AI, PolyAI recognized that their brand did not reflect the level of growth they've achieved — it was time to level up. 🌟 A huge thank you to Kylie Whitehead, Senior Director of Marketing and Brand at PolyAI, for sitting down with Bill Kenney 👋 to dive into what the rebrand process is like — the good, the bad, the "invasive", and everything in between. Tune in to our latest podcast episode to hear some of Kylie's fantastic insights on: → Tackling a repositioning project prior to the rebrand → Developing a differentiated brand that speaks to an enterprise-level client → The importance of ensuring your CEO/Founder's needs are heard We're a little biased but this episode is truly a "can't miss". And the best news is, it's officially live wherever you get your podcasts. 👇👇 https://hubs.la/Q02FX5b30

Don't forget! 🚨 The application deadline for our Brand/UI Designer opening closes this Friday, July 12 at 5pm ET. Thank you in advance for all of the time and effort put into the applications we've received thus far — we sincerely appreciate it. 🙏 Click here for more details → https://hubs.la/Q02FP94f0

“If you can bottle the energy that lives in the Salesloft offices and infuse that into the brand, it would be a home run,” Salesloft posed. Challenge accepted. 💪 As the #1 Sales Engagement solution in the market, Salesloft is beloved by its users, but the previous brand lacked energy and prominence. They needed a brand that would support their ambitions and embody a culture of authenticity and delight. It was time for the world to immediately understand its distinction. In working alongside the Salesloft team, we tackled: 📌 Brand Strategy 📌 Verbal Identity 📌 Visual Identity 📌 Brand Support 📌 Web Design It's been a few years since Salesloft launched their new brand and we couldn't be more thrilled to be cheering them on as they champion their brand from all angles. 🏆 Like what you see? Check out all of the details in the case study. https://hubs.ly/Q02BrFk00 --- Photography credit for this project goes out to the talented Lauren Jones. 👏 #b2b #brandingagency #salesengagement #casestudy