Sinch Email on Acid

How much of a difference could introducing email marketing briefs make? 𝗔 𝗕𝗜𝗚 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗖𝗘... 🤣 Getting requests from colleagues left and right? An easier way to document your process and get all the info you need to do your job could be a lifesaver. Find out what to include in your email marketing brief -- or -- download our free template (no gate). Get briefed on email briefs here 👇 https://lnkd.in/gVe2FKem

First the good news for #emailgeeks: Consumers WANT emails from brands. It's the preferred channel for promotional and transactional messages. Now the bad news... This same study from Mailgun found most consumers open only a few emails from brands per day at best. The email inbox is a vital connecting point for businesses and customers. But inboxes are cluttered and too many senders abuse the permission they're subscribers gave them when they opted in. So, what can we do? We do better. We make sure every email counts. Get insights on how to use email to support a better #customerexperience. 💡 ➡ https://lnkd.in/g8NHsQPh 🎉

𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗮 𝘀𝗽𝗮𝗺𝗺𝗲𝗿 𝗮 𝘀𝗽𝗮𝗺𝗺𝗲𝗿?  If you ask most people, it's anyone who sends them too much annoying stuff. Even when you obtain consent, you can still get marked as spam. And if more than 0.1% of recipients do so - you'll have trouble reaching inboxes. (That's one out of every 1,000 subscribers for those of you keeping track at home.) Lots of legitimate senders have done somewhat shady things. Others are just unaware of the consequences of poor list hygiene and sending irrelevant "𝙀𝙈𝘼𝙄𝙇 𝘽𝙇𝘼𝙎𝙏𝙎" (yeah, we said it). Here are some important reminders of what NOT to do: ❌ 💰 Buy lists of email contacts ❌ ⚒ Use tools to scrape the web for email addresses ❌ ⛄ Send cold sales emails to a list of contacts ❌ ☑ Pre-tick consent checkboxes on forms ❌ 😤 Make it hard for people to unsubscribe ❌ 🆔 Fail to use email authentication and help mailbox providers out ❌ 📉 Let your email engagement metrics slide If you need to start cleaning up your act, we've got some advice... 💌 👉 https://lnkd.in/gcJSDdHe

#EmailNewsletter or #LinkedInNewsletter? What's the right strategy? You can probably guess what we have to say about this. But... Don't jump to conclusions just yet. Explore the ups and downs of these two forms of content distribution so you've got a better idea of where to invest your marketing efforts and what you can expect from these two channels. 🤼 LinkedIn vs Email 🤼♀️ : 𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗵𝗮𝗺𝗽𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿? 👉 https://lnkd.in/gqbX375j 🥊

#EmailMarketing and #SEO... Do they go together like peanut butter and jelly or toothpaste and orange juice? The worlds of email geeks and SEOs seem far apart, but we may have more in common than you think: 📩 Email geeks optimize subject lines for opens... 🔎 SEOs optimize title tags for clicks. 📩 Email geeks can't forget to write preheader text... 🔎 SEOs can't forget to write meta descriptions. 📩 Email geeks need to consider their domain's reputation to stay out of spam... 🔎 SEOs need to consider their domain's authority to get on Page 1. 📩 Email geeks need good content to fuel newsletters and boost engagement... 🔎 SEOs need good content to earn quality backlinks and relevant organic traffic. It's been a couple of weeks since an eye-opening and already infamous #GoogleLeak. So, we updated our article on Email and SEO connections with some new insights. Find out how email marketers and SEO specialists can work together and help each other out 👇 https://lnkd.in/ghAfyrgv

𝚆𝚎𝚒𝚛𝚍 𝚋𝚞𝚝 𝚝𝚛𝚞𝚎... Gmail doesn't support Google fonts (or any web fonts for that matter). So, how do you handle custom fonts in email development? Web safe isn't always email safe. What's in your font stack? 🔠 📩 Get some tips on typography in this throwback article 📩 🔠 https://lnkd.in/e8J-p-mi

Better engagement metrics are the 𝗛𝗼𝗹𝘆 𝗚𝗿𝗮𝗶𝗹 of email marketing. Have YOU chosen wisely? What better way to find out how to get subscribers to engage than exploring what they have to say? Grab your fedora, whip, and watch out for snakes. We're digging up some stats. Get the details from a survey of 2,000+ consumers to find out what they want and expect in their inboxes. 💌 👇You'll find it all in our 2024 guide to email engagement. 📈 👇 https://lnkd.in/gyDByH_5

Need some better ideas for summer email subject lines? DON'T WE ALL!? Sure, you can go ask ChatGPT to generate a bunch of mediocre ideas, but we'll bet our flip flops and tank tops every bland brand on the planet is doing the same thing (and getting basically the same suggestions). What we're trying to say is that an effective summer subject line requires a little seasonal psychology. Visit our blog for some advice on how to get 𝙘𝙧𝙚𝙖𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙘. ⛱ 😎 https://lnkd.in/gTc8ZsA 🌞 🏖

If you work for an agency or as a freelance email expert like Katelyn Baughan - pre-send email testing can add a TON of value for your clients. Plenty of digital marketers have no idea that email client rendering issues exist (and don't even get us started on dark mode). When you use Email on Acid, you can help businesses put their best emails forward and even share email previews with them so you can show them how you're delivering. Thanks for the shoutout, Katelyn!

The third annual email accessibility survey from Email Markup Consortium is out. Past results were disappointing to say the least. Are senders getting any better at creating accessible emails? If improving #accessibility is on your To-Do list, check out our guide for some important advice ⬇ https://lnkd.in/dAGCEsS7