It has been a little over a year months since MediaMath’s Chapter 11 filing, proceedings that surely rank as one of the biggest financial shocks to the system in the, albeit short, history of ad tech. The demand-side platform’s demise was significant on several fronts, with some considering it a line in the sand that demarcated critical changes in the sector that occurred in recent years.
About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
- Website
-
http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York City
- Type
- Privately Held
- Specialties
- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
Locations
-
Primary
New York City, US
-
Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
-
James O'Brien
President, Custom, Digiday Media | Editor & Writer | Musician & Filmmaker | Podcast Host
-
Andrew Carlin
Vice President of Sales | Digiday Media (Growth Team)
-
Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
-
Megan Knapp
President, Events @ Digiday | Monetizing Events, Building Events Businesses, Field Marketing, Event Marketing, Proving ROI from Experiential
Updates
-
In the era of so-called subscription fatigue, subscription clothing rental service Nuuly has managed to not only increase its number of subscribers, but also turn a profit while its competitors are scrambling for profitability. (A close look at Nuuly’s profitability here.) Nuuly, which is owned by Urban Outfitters, hit its first growth spurt in Q3 of last year. Nuuly’s net sales came in about $65.5 million last October, up from $35.2 million in that same quarter the year prior, marking a nearly 86% increase, according to the company’s earnings report. The clothing rental company also amassed nearly 200,000 subscribers as of last December, according to a spokesperson. On this episode of the Digiday Podcast, we caught up with Kim Gallagher, executive director of marketing at Nuuly to talk about the company’s growth plans through 2024 and beyond. “This is not the sexy answer, but we feel like we are in this unique spot of we’ve had a lot of growth, we’ve just achieved our first profitable quarter and we still feel like we have a lot of work to do to make our service as good as it can possibly be,” Gallagher said on a recent episode of the Digiday Podcast. “It’s been a couple of years of chasing growth, and we’re like, ‘Yeah, you know what? Let’s just focus on the core for a minute.”
How Nuuly plans to retain customer subscriptions, data after its first growth spurt
digiday.com
-
Three weeks into the inaugural Esports World Cup, the jury is out on whether the event is living up to the hype thus far. Despite the uncertainty, sponsors believe that the marketing value extends far beyond the event’s viewership metrics.
Why Esports World Cup sponsors aren't in it for the viewership
digiday.com
-
As gaming continues to make inroads into culture, evidence of the medium’s ascendance is on full display at this weekend’s San Diego Comic-Con.
Gaming's rise at San Diego Comic-Con reflects a broader cultural ascendance
digiday.com
-
The last chance to enter this year's Digiday Awards is next Friday, August 2. Get recognized by judges from Google, Condé Nast, Chipotle and more. Learn more and submit below. https://buff.ly/3wTjLT6
Digiday Awards
digiday.com
-
Publicis Groupe on Thursday said it intends to acquire influencer marketing company and platform Influential to expand its influencer marketing services.
Publicis intends to acquire Influential as it expands influencer marketing offerings
digiday.com
-
With about 100 days until Election Day, politically focused AI startups see the flourishing technology as a way to help national and local candidates quickly react to unexpected change — while also putting the right guardrails in place.
AI Briefing: How political startups are helping small political campaigns scale content and ads with AI
digiday.com
-
This year’s Paris Olympics won’t just be a stage for athletic endeavors — they’re a milestone in sports advertising. Perhaps the biggest change is TikTok.
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
digiday.com
-
With only two years under their belt putting on Possible, the organizers behind the marketing conference and networking gathering have been bought by a major events company.
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
digiday.com
-
When it comes to big tech, the next U.S. president is going to have a tough job reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.
Where Kamala Harris and Donald Trump stand on big tech issues
digiday.com