Customer Marketing Alliance

As Beyoncé once said, "If you don't make changes, how can you be the best?". Well, we don't really know if she said that but let's pretend she did. Speaking of making changes, we've got some. Drawing from invaluable student feedback, we've revamped our Customer Marketing Certified: Core course to deliver an enriched experience. 🚀 Whether you're new to customer marketing or looking to refine your skills, this course provides a comprehensive toolkit to take your expertise to the next level. Here's what you can expect: 📘 10+ hours of completely revamped content. ✅ Updated modules on personas, the customer journey, engagement/retention, community and advocacy, and marketing science. 📚 New module on cross-selling and upselling. 🛠 New templates on journey maps and KPIs formulas. 🧑💻 100% on demand with access to content for life. 🔖 A CPD-accredited certification. Ready to get stuck in? 👉 Get certified: https://lnkd.in/d8DN7tzQ #CustomerMarketing #MarketingCertification #ProfessionalDevelopment

Learn how to build an advocacy program that fuels growth and gain insights on measuring its impact at Customer Marketing Summit San Francisco, September 4 & 5. Panel session 'The power of "why" - leveraging customer advocacy programs for growth', from Amy Pang, Senior Director of Global CM, Fortinet, and Jeanne Nitschke (Talbot) (She/Her), Head of Customer Advocacy at Motive, dives into the power of customer loyalty and how to turn happy customers into brand champions. You'll gain valuable insights into how to: 🔍 Identify your ideal advocates by uncovering the secrets to finding the passionate customers who will champion your brand. 😄 Cultivate a space where advocates feel valued, empowered, and excited to participate. 📈 Discover strategies to quantify the return on investment of your customer advocacy program. Take a brochure: https://lnkd.in/ey6zNPZJ

Struggling to truly understand and connect with your customers? Misinterpreted feedback and inefficient research methods causing you to miss valuable insights? Without precise and effective customer research, your marketing strategies may fall flat, leading to missed opportunities and stagnation. You need a systematic approach that ensures no stone is left unturned, capturing the true voice of your customers and driving real business change. Introducing Customer Research Certified. This comprehensive course offers over 3+ hours of content, 7 practical templates & frameworks, and 90 exam questions to perfect your research skills. Gain an official certification and transform your approach to customer feedback. With lifetime access, you can learn at your own pace and revisit the materials whenever needed. Start making informed, impactful decisions that resonate with your customers and stakeholders. https://lnkd.in/dv6TYMbj #CustomerResearch #CustomerFeedback #CustomerInsights #ProfessionalDevelopment

In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. 👋 If you're wondering what these approaches are, you're in the right place 👀 While both approaches are distinct in their focus and scope, they are intricately connected and work together to drive success. 🚀 Learn more about the key differences between tactical and strategic marketing and click through to find more about how you can find more synergy between the two 💪 What are you waiting for? Dive in 👇 https://lnkd.in/dFkCKv49

Even the best products can't sell themselves. 💰 So you need some nifty marketing strategies up your sleeve to drive awareness and get your product noticed. What are your favourites? Vote down below (or share your own in the comments). 🗳 Need anymore inspo? Grab our sister community's, the Developer Marketing Alliance, eBook today and discover new strategies you can use to get your product out there 👇 https://lnkd.in/ersyzGvz #developermarketing

Did you tune in to our recent session with Upland Software and customer reference experts from Sage? If not, we've got you covered! We uncovered the ins and outs of creating an impactful customer reference program to help your sales team seal the deal and convert on-the-fence prospects into paying customers. From building a stellar team, to tracking program success and everything in between, catch it all OnDemand👇 https://lnkd.in/dqub4vMv

You built a community. Now what? Discover the key strategies to ensure the success and growth of your community in this insightful video. Join Jeni Asaba, Senior Community Enablement and Advocacy Manager at Jamf, as she shares her expertise on building a thriving customer advocacy program. Learn how to keep your community engaged, vibrant, and a place where customers want to stay. Gain valuable insights on listening to your customers, implementing effective strategies, and creating a community that continues to be awesome. Speaker: Jeni Asaba, Senior Community Engagement & Advocacy Manager at Jamf

Struggling with customer churn? Join Customer Marketing Summit San Francisco, September 4 & 5, and dive deep into building a culture of retention. 'Building a culture of retention: Best practices for long-term customer success', from Cetiera Carmona, Senior Manager, Customer Growth (CM) at BigCommerce, Ashley Ward, Director of Customer Marketing & Advocacy at LeanData, and Andrew Sevillia, Senior Director, Customer Marketing & Advocacy at UiPath. These industry experts will share proven strategies to: 🙌 Turn customers into loyal fans 🔮 Predict their needs 📈 Leverage data for success. Walk away with a roadmap to: ➖ Slash churn ➕ Boost customer lifetime value 🏆 Become a customer marketing champion within your organization. Grab your brochure: https://lnkd.in/ey6zNPZJ

Tired of relying on guesswork to improve your customer engagement? Struggling to create a loyal customer base despite your best efforts? Without understanding the underlying psychological factors, your strategies may miss the mark, costing you valuable customers and sales. Enroll in Consumer Psychology Certified and learn how to influence buying decisions through evidence-backed concepts and real-world case studies. Understand what truly motivates your customers and transform your marketing approach. 🔑 Unlock your potential: https://lnkd.in/dRDu8qPp

Feeling the squeeze of growing customer marketing demands? At Customer Marketing Summit San Francisco, September 4 & 5, expert CMs will explore how to leverage the strengths of: 🤝 Agencies: Filling skill gaps and extending reach through strategic partnerships. 🧠 Internal Activators: Unlocking the passion and potential within your existing team. 🤖 AI: Automating tasks and unlocking new customer marketing possibilities. Join Carly Moulton, Head of Customer and Community Marketing at Zapier and Jane Menyo, Head of Customer Marketing at Gong for practical tips, real-world examples, and a roadmap to scaling your CM efforts and achieving breakthrough results, at fireside chat 'Setting your customer marketing team up for scale with agencies, internal activations, and AI'. Take a brochure: https://lnkd.in/ey6zNPZJ