ConvertKit → Soon to be Kit

The breakdown of XayLi Barclay's keynote at Craft + Commerce this year. Incredible visual notes by Emily Mills What sticks out to you?

Happy Creator Friday!

📬 IT'S FINALLY HERE !!!! Join the top 1% of creators with Senja's ConvertKit → Soon to be Kit integration. The top creators use social proof to increase conversion at every stage of their funnel. — in their landing pages + checkout — in their lead magnets — and in their marketing emails That's why today, we're making it easy to get more sales with social proof in one of the leading creator platforms, ConvertKit 🥳 Starting from today, you can share your video and text testimonials in your ConvertKit broadcasts and sequences. We've worked super hard on this, so give it a try and let us know what you think 💌 #saas #launch #marketing

How did Justin Welsh add $650k+ to his recent product launch? What he did differently... (steal this) 👇 Most online businesses launch new products/services by: 1. Building an interest list 2. Keeping that list "warm" (sending regular emails) 3. Doing a big launch with a sequence of emails / social campaigns that include some sort of urgency, like a discount This was originally how Justin planned on launching "The Creator MBA", but my team and I convinced him to do things a bit... differently. OUR GOAL: Justin has a background in sales, so he knew that the best way to get someone to do business with you is to meet them on their level. To understand a bit about who they are and what they want, and then use that to make a strong case for why they *need* your product or service. Every great salesperson implicitly knows this. So we sat down and figured out how to make the launch of his flagship product even better than we knew it would be (after all, nothing beats having a great product + an audience who trusts you.) We wanted to make his launch to be made up of tens of thousands 1:1 sales discussions – and not just Justin yelling "buy, buy, buy" and hoping enough people take action to deem the launch a success. WHAT CHANGED: 1) When people joined the interest list, we didn't just capture their email address. We learned about what their goals were, whether they already had a business, what their business does, and what they needed the upcoming course to do for them. RightMessage did all the segmentation work here. 2) All this info was then attached individually to each lead's profile in Justin's ConvertKit → Soon to be Kit account. 3) The pre-launch emails were personalized. "You need to do X... here's how The Creator MBA is going to help you do that." These emails did a lot of the selling for us (before there was even had a product to buy.) 4) When the course launched in January, every sales email was dialed in to the unique needs of each lead on the interest list. If you were just getting started as a coach, you were told about Justin's experience with struggling to grow a coaching business (empathy). You were told exactly what content in the course would help you get to the next level in your business (feature alignment.) And you were painted a clear picture of how The Creator MBA would help you get specifically from where you are today to where you need to be tomorrow. 5) When someone clicked from one of the sales emails to the product landing page, the segmentation data we had about them would carry over. RightMessage's personalization engine would modify headlines, subheadlines, and other key elements to make the offer shown on the website even stronger. THE RESULTS: I've put together a detailed, data-rich case study for you here: https://lnkd.in/eYRU3Nhw No opt-in required. The above is a direct link to the PDF file. Give it a read and let me know what you think!

MYTH - it’s too expensive to grow an email list. TRUTH - you can grow a 10,000 subscriber list for free. Introducing the Newsletter Plan! Here’s what you get (for free): → manage up to 10,000 subscribers → 1 email Sequence → 1 basic Visual Automation → unlimited landing pages → unlimited opt-in forms → unlimited email broadcasts → audience tagging & segmentation → sell digital products & subscriptions → Free Recommendations → Smart Recommendations → newsletter feed & website → 24/7 support  ConvertKit is the best place for you to start your newsletter. Sign up for the Newsletter Plan: https://lnkd.in/gDv4Nskn

Have you ever wanted to see the behind the scenes of a rebrand? We just released the 2nd episode in our ConvertKit → Soon to be Kit's "Rebranding in public" series. It's extremely vulnerable and shows us working with our agency. Check it out! Charli Prangley Nathan Barry https://lnkd.in/e69gV2sb

UPDATE: We’ve made it easier to find creators to collaborate with. Introducing the new creator cards in our Recommendation’s discover tab.  Here’s how it works: RECOMMENDED BY: Click ‘Recommended by’ to see who other creators are recommending them. These creators may be worth reaching out to to collaborate with. RECOMMENDING: Click on ‘Recommending’ to see who they are currently recommending. These creators may be a good fit for you to recommend as well. FEATURED CONTENT: We’ve also added their featured post. You can more quickly see what type of content they share with their audience. SIMILAR CREATORS: If you choose to recommend this creator, we'll show you four similar creators to check out. Let us know which amazing creators you find through the creator cards!

What's the difference between these? creator vs. influencer

The breakdown of Susie Bulloch's keynote at Craft + Commerce this year. Incredible visual notes by Emily Mills What sticks out to you?

The breakdown of Mandi Gubler's keynote at Craft + Commerce this year. Incredible visual notes by Emily Mills