With the Paris Olympics starting later this week, be sure to listen to our new CMA Connect episode! 🏅 Our CEO, Alison Simpson, sits down with Jacquie Ryan, CEO of the Canadian Olympic Foundation and Chief Brand and Commercial Officer of the Canadian Olympic Committee (COC). During this conversation, Jacquie shares: • The COC's innovative marketing strategies • Exciting prospects for Team Canada in Paris • The impressive success of Canadian female athletes • How Canadians can support our Olympians Don't miss this inspiring conversation about the power of sport and Canada's Olympic journey. 🎧 Listen now: https://lnkd.in/ef9PuC_t #TeamCanada #Paris2024 #OlympicSpirit #CMAConnect #MarketingPodcast
Canadian Marketing Association
Non-profit Organizations
Toronto, Ontario 51,029 followers
The voice of the marketing profession in Canada. #MakingMarketingMatter
About us
The Canadian Marketing Association represents Canada’s leading business sectors and all marketing disciplines, channels and technologies through thought leadership, growth, development and education. CMA is the largest Canadian marketing association educator, championing the Chartered Marketer designation, a nationally-recognized program that allows for the top marketing talent in Canada to invest in their career development. As the marketing profession's leading advocate on key public policy issues, CMA develops self-regulatory standards for its Members. For more information, please visit http://theCMA.ca.
- Website
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http://theCMA.ca
External link for Canadian Marketing Association
- Industry
- Non-profit Organizations
- Company size
- 11-50 employees
- Headquarters
- Toronto, Ontario
- Type
- Nonprofit
- Founded
- 1967
- Specialties
- Marketing, Advertising, Policy, Professional Development, Advocacy, Events, Education, Marketing Community, CASL, Integrated Branding, B2B, Digital Marketing, Digital Marketing Strategy, Marketing Math, AODA, AdChoices, Direct Response Marketing, and Compliance
Locations
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Primary
55 University Avenue
Suite 603
Toronto, Ontario M5J 2H7, CA
Employees at Canadian Marketing Association
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Emma Warrillow
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Phil Johnson, MBL
Master of Business Leadership Certificate Program's Leadership & Emotional Intelligence (24 Years) | MBL Alumni 🎓Achieving Career, Personal &…
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Alex Shifrin, CM
President @ LP/AD. Ad guy.
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Kim Arsenault
Digital Marketing Leader & Strategist | Sr Account Director | 15+ Years of Driving Client Success | Data-Driven Problem Solver | Expert Relationship…
Updates
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With the Olympics starting today, what better time to listen to our new episode of #CMAConnect? Our CEO, Alison Simpson welcomes Jacquie Ryan, CEO of the Canadian Olympic Foundation and Chief Brand and Commercial Officer of the Canadian Olympic Committee. Jacquie shares her passion for sports, the Foundation’s crucial role in supporting Canada’s elite athletes, the success of Canada’s female athletes and reveal how Canadians can rally behind Team Canada. Listen to the full episode now: https://lnkd.in/ef9PuC_t Which Canadian athletes are you excited to watch this year? #MarketingPodcast #Marketing #Olympics #Paris2024 #TeamCanada
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As AI reshapes our world, how can we ensure it drives positive societal impact? AI Committee Member Smita Challu Tulsani, Global Director - Digital Transformation, WVI World Vision explores real-world examples to illustrate AI's potential to drive positive change across healthcare, agriculture, sustainability, education, finance and many more sectors. From democratizing AI, to human-machine collaboration and upskilling, we are shaping the AI’s future potential. How can we, as marketers and innovators, leverage AI for good? Read the blog for more and comment below: https://lnkd.in/gHHD-sPi #ArtificialIntelligence #AI #CanadianMarketing #ThoughtLeadership #Marketing #Innovation #Democracy #AIDriven #CMACommittees #AIforGood #FutureofAI #SustainableInnovation #DigitalTransformation #ESG
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Submit your entry for our TikTok Power of Entertainment Award! This award recognizes the top agencies and brands that understand TikTok’s core DNA— showing the power of creativity on the platform—and created work for TikTok that drove cultural and commercial impact. This award is complimentary to enter. Submit your entry by August 7 at 1 PM ET: https://lnkd.in/gc-RBef. #CMAGala #MarketingAwards #CanadianMarketing #TikTok #SpecialAwards #Creativity #Entertainment #Strategy #TikTokMarketing
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ICYMI Our Adtech Committee recently published an article about how Canadian retailers are unlocking a goldmine of opportunities by combining loyalty programs with retail media networks. This approach is a game-changer for several reasons, including that loyalty programs provide invaluable consumer insights and provide new revenue streams. https://lnkd.in/gdGYihZF Share your thoughts on this shift in the comments. 👇 cc: Jeremy Simpson from Managing Director, Investment, Omnicom Media Group
Harnessing the power of loyalty programs: The intersection of retail media networks and data-driven advertising in Canada
thecma.ca
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Canadian Marketing Association reposted this
Is it entertaining? Is it creative? Is it impactful? 🔈 Hear hear! If your brand campaign meets the above criteria, then it might just win the next TikTok Power of Entertainment Award at the 2024 CMA Awards! A shout-out to the powerhouse of incredible partners who will be in the jury room raising the bar on creativity. Get your submissions in by Aug 7, 2024 and wow the industry with your TikTok-first campaigns yet again! 🏆 Apply now: https://bit.ly/3KlgX4A Lisa Mack, CM, Andrea Lawlor, Alannah David-Clark, Michelle Feeney, Gary Edgar, Paula Port, Claudia Garcia Mayne, Canadian Marketing Association #2024CMAAwards #Creativity #Entertainment #Impact #TikTokIndustryAward
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🎉 Welcome to the CMA community! We're thrilled to have Paramount Entertainment Canada join the Canadian Marketing Association! Your membership helps strengthen Canada's marketing landscape and contributes to driving our profession forward. We can't wait to collaborate, learn and grow together. Join a community of over 450 corporate members. Learn more: https://lnkd.in/gbVadZ5n #Membership #CMA #CanadianMarketing
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The LinkedIn B2B Marketing Award recognizes the best B2B marketing campaigns and rewards brands and agencies that leverage the world’s largest professional community to capture attention and drive business results. The award will consider campaigns in terms of their use of strategy, creativity, LinkedIn’s products and campaign results. This award is complimentary to enter. Submit your entry by August 7 at 1PM ET: https://lnkd.in/gc-RBef. #CMAGala #MarketingAwards #CanadianMarketing #LinkedIn #SpecialAwards #Creativity #B2BMarketing #Strategy #MarketingStrategy
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TLDR: Upskilling for marketers - Future-proofing talent is a two-way street Employer view: • Upskilling helps businesses stay competitive and efficient. • Investing in employee development boosts talent retention. • An upskilled team maximizes ROI and marketing effectiveness. • Supporting career growth gives a significant advantage in the job market. Employee view: • Continuous learning is crucial in the ever-evolving marketing landscape. • Upskilling enhances job security, opens doors for advancement. • Personal growth and job satisfaction are key benefits. • Career stage determines upskilling objectives and strategies. Bottom line for employees is to embrace lifelong learning and for employers to invest in your team’s growth for business success. CMA provides various upskilling professional development opportunities like events, workshops and courses and offers the Chartered Marketers (CM) designation. To help, our Marketing Talent Committee has pulled together upskilling objectives for different career stages: https://lnkd.in/gXaUnZAM #Marketing #Talent #Upskilling #MarketingCareers #PD #GetYourCM #CanadianMarketing #MarketingTalent #MarketingJobs #TLDR
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Save the date for CMA's 2nd Annual Media Evolution Conference, presented by Google! On September 24, join us for a cutting-edge exploration of media innovation. We're bringing together industry leaders to discuss: • Latest tools and measurements in media • Growing importance of media in marketing • Innovative decision-making in media, research, and AdTech Network with agencies, media suppliers, research experts, measurement specialists and content professionals. Thank you to our sponsors: Google, Microsoft, The Trade Desk, TikTok, Vividata, Canada Post / Postes Canada, Bradford Exchange and Coverall. Stay tuned for more details. This is your chance to be at the forefront of media evolution! Attend in-person: https://lnkd.in/g2vfcG_3 Attend virtually: https://lnkd.in/gN52DyuK #CMAEvents #CanadianMarketing #Media #Marketing #MediaEvolution #Innovation #AdTech #CMA