Butter Payments

Our story with Hairstory 📔 1️⃣ The Background - Hairstory was searching for a way to recover more failed payments, retain subscribers, and maximize financial performance after determining something was missing with their current partner, Recharge. 2️⃣ The Beginning - Prior to working together, we conducted a payment health analysis, completely free of charge, to show them that they were losing 10% of revenue to failed payments & static retry strategies. 3️⃣ The Middle - After a zero-risk 3 month partnership, Hairstory was able to retain 18% more revenue and increase their recovery time by 25% 4️⃣ The End - To this day, we’re still working with Hairstory to help them recover revenue, using our ML technology to get even better at honing a unique, dynamic retry strategy. Get the full breakdown https://hubs.li/Q02FjfrB0

Ready to tackle churn and keep your customers happy? Dive into our blog: "3 Effective Strategies for Churn Reduction in Subscription Businesses" What's inside? 1. Cracking the churn code with specific tips. 2. Turning active churn into loyal fans. 3. Using machine learning magic to fix passive churn and streamline payments. Learn how you can keep your subscribers around while boosting your revenue. 👉 https://hubs.li/Q02DWb190 #ChurnReduction #SubscriptionBusiness #CustomerRetention #RevenueGrowth #MachineLearning #BusinessStrategy

Hi all! This week marks one month with Butter Payments and we are rocking and rolling on hiring! We are actively seeking marketing candidates across a few different roles, including a Field Events Manager, a Director of Branding Communications & Content, a Director of Product Marketing Manager, and a Senior Digital Designer. Check out our careers site and please share with your networks if you know of anyone who may be interested! https://lnkd.in/ebSrFtsu

🔒 When it comes to your customer data, you’re in good hands. Our system is designed with the highest security standards in mind. 👇 Here’s just a few security measures we have in place so you can rest easy while we solve your failed payments. Learn more at https://hubs.li/Q02DvmQ00

As a Subscription industry, we're missing a critical piece of the puzzle for subscriber retention. Over the past couple of days, I’ve spent time in Dallas at SubSummit. Great event where I heard many fantastic speakers highlight the importance of retention and share tips on how to accomplish that through effective onboarding, bundles and offers, optimized cancellation flows (we all saw the news about Adobe), email nurtures, and more. And I 100% agree with them. But there’s a glaring hole in our approach. What I didn’t hear about is how critical payments are to driving subscriber retention. Shocked. I’ve spent the last several years at subscription businesses, speaking with experts, listening to merchants, researching and looking at data related to subscriber needs. You should 100% be updating your offers, working through tactics to tackle voluntary churn—leveraging data to ensure you're delivering value, meeting changing subscriber demands. The other side of the coin, involuntary churn, is a line item you likely look at across the org, across executive levels, but we’re not really optimizing against it. What we’re doing now as an industry is the bare minimum. Failed payments are stealing your subscribers. If you’re not actively addressing failed payments—be it failed trial conversions, first-time payment failures at checkout, or recurring payment issues with your loyal subscribers—you’re slashing your profit margins and forfeiting millions in revenue. There’s so much outdated data and information on how to effectively tackle failed payments and address involuntary churn. This is an issue that can be solved. We have the data, the methods, and the means to solve it. Post this event I’m hoping to help drive more shared learning and understanding within the subscription community across payment processes and the impact they have to a subscription organization as a whole. So, at Butter we’ll be working on content to share information on our changing payment landscape, including facts and tips to help you nearly eradicate failed payments, increase retention, and start driving exponential revenue growth. Ok end rant - thanks for reading. Let’s start a conversation. Chat in the comments. Follow us at #ButterPayments for those tips, social shares, and content updates. #SubSummit2024 #Subscriptions #SubscriberRetention #SubscriptionEcommerce

SubSummit 2024 is in the books! 🔥 Thank you to everyone who swung by our booth to say hello! We were very excited to show off our Butter 🧈 costume and our solves for ending involuntary churn.  We want to give a special shoutout to Laura Crowther! She spilled all her secrets for boosting subscriber retention at UrbanSitter by 45%, including some frictionless recovery strategies powered by us. And S/O to Butter CMO Alycia Simpson for hosting the conversation! There were so many amazing sessions, but here are some of our favorite takeaways: ✅ During a session with the Founder & CEO of Gals That Brunch, Tiffany Alysa Accardi, told audience members that all retention efforts should consistently remind subscribers that they signed up to solve a need. A fantastic mindset shift. ✅ Attended a great churn mitigation session with Erin O'Neill from Audiobooks.com, Karen Ayyagari from Bobbie and Kimberly Miller from Payway®. Key takeaways around finding the right balance quantity vs. quality of customers when optimizing for both acquisition and retention. ✅ There’s a huge growth opportunity many folks are still missing out on – solving failed payments to drive subscriber retention. We walked away with the sense that brands see involuntary churn from failed payments as just the cost of doing business–it’s not. It’s an issue that can be easily solved – and it so happens to be our bread and Butter! What were some of your favorite takeaways?  #SubSummit2024 #Subscription #DTC

Final day of #SubSummit2024 and we're breaking out the Butter costume! Stop by Booth #808 to... 🏖️ Enter to win a trip to the Bahamas 🤦♀️ Learn more about the key element your retention efforts are missing 🧈 See this amazing costume in person, we'll maybe even let you try on the hat. #DTC #Subscription #SubscriptionEcommerce #D2C #SubSummit

Final day of #SubSummit2024 and we're breaking out the Butter costume! Stop by Booth #808 to... 🏖️ Enter to win a trip to the Bahamas 🤦♀️ Learn more about the key element your retention efforts are missing 🧈 See this amazing costume in person, we'll maybe even let you try on the hat. #DTC #Subscription #SubscriptionEcommerce #D2C #SubSummit

Day 1 down 💪 Be sure to stop by our booth (📍#808) to... 🏄 Enter to win a trip to the Bahamas 🧈 Meet the incredible team that keeps Butter churning 📈 Learn how you can seamlessly grow ARR by 10%+ Catch Alycia Simpson, Caroline Kirkwood, David J. DiFiglio and Scott P. at #SubSummit2024 or book time with us here: https://hubs.li/Q02z_h550

Catch the Butter and UrbanSitter team TODAY at 2:05 CT. See you there! #Subsummit2024 #SubSummit #SubscriptionEcommerce