Brands&Culture

Are you ✨ sparkling ✨ with inspiration from Cannes 🦁 or are you back to staring into your screen 👨💻 waiting for another kicker fix of creative genius? Worry not! We’ve got you. It’s taken us a hot minute to catch our breath, but Brands&Culture has launched its post-Cannes report, in partnership with We Are Social and WeTransfer. (link in comments below) In our first edition, we’ll deep-dive into the Cannes Lions winners that listened to, responded to, made, shaped and created culture. This work met consumers where they wanted to be met, uninterruptedly entered their lives and left more than a crumb of value. See what you think. We’d ❤️ any feedback from you, the B&C Community. P.s. Did you know that Cannes Lions winners prefer dogs to cats? 🐶 And that gaming and grub should be an entire new Lions category? 🎮 🍲 Charlotte Williams Michelle Graves Vanessa Sawyerr Josephine Andrews Mark St. Andrew #CMOs #Creativity #Culture #BrandsnCulture #CannesLions

"Culture is the acquired knowledge people use to interpret experience and generate behaviour." 👨🏻💼 James Spradley, Anthropologist 🚫 Are brands overusing the word to show that they are connected (aka in touch) with their audiences? 🙆🏽♀️ Or are they truly delving deep to understand the consumer and connecting with them at a soul level to driving brand loyalty? Let's get together and find out more from brands who are getting to the heart of their audience. PS - There's £199 off if you book now! 💷

With culture, it pays to be generous... 🎉 Huge B&C props to the folk at Edelman for making the PRWeek UK awards shortlist with 'Code my Crown' for Dove. This is a great example of a brand engaging meaningfully and actually enriching culture, in this case by helping improve representation in gaming. 📽 https://lnkd.in/gFNhYiYx 👀 (That's why we included it in our Culture@Cannes report, which we published a few weeks ago - get it here: https://lnkd.in/gibbBcCE) 🙌 Congratulations to the whole Edelman crew who worked on this, led by Judy John, Mattias Ronge, Stefan Ronge and Jamie George Cordwell. #advertising #brand #culture #Dove #Awards #gaming #diversity #inclusion

🥕 Carrots of Fire 🥕 🥕 Fans of vegetable-based mascots are celebrating this week with the return of Kevin the Carrot. This new spot from McCann Manchester sees Aldi's orange celebrity, re-named 'Kévin La Carotte' get into the Olympics spirit by parachuting into the Stade de France using some Union Jack y-fronts. Team GB's Max Whitlock then uses Kevin to light the Olympic flame. (It makes more sense when you see the ad, promise). 🥇 Aldi UK aren't holding back on the Olympics (the spot is called 'Race Against Thyme', lol). They've just extended their Team GB partnership for another eight years (taking them to Brisbane 2032). They're also releasing a limited-edition range of 'Kévin La Carotte' plushies, which are bound to get snapped up. 🤔 It's a fun spot, and props to the team at McCann Manchester for coming up with a fun take on the Olympics that stands out among the usual 'athlete-as-hero' and overly-reverential styles that Olympic-themed ads often adopt. It's also great to see Aldi leaning into the daft appeal of Kevin, letting him lose on another major calendar event beyond Christmas. Here's hoping they don't over expose him... 📣 Brands and businesses can no longer afford to sit on the sidelines when it comes to what is making and shaping culture. If you want regular updates of culture-creating work like Kevin, check out https://lnkd.in/g3qdW6fy #advertising #olympics #partnership #culture #brand https://lnkd.in/gcXWy_tR

🐍 An icon returns! We’re very excited about the relaunched Nokia 3210... will this help JOMO (Joy Of Missing Out) become the new cultural trend? 💡 Get the inside story on how Nokia is helping to reshape our relationship with phones and remind us about life and culture beyond our screens! 🙌 Meet Lars Silberbauer when he joins our amazing line-up of speakers at Brands&Culture on 7 November! 🚨EARLY BIRD TICKETS AVAILABLE UNTIL 31 AUG🚨 Book your spot here: https://lnkd.in/eE3MiE7a #Nokia #Brands #Culture #marketing #advertising #JOMO

👀 NEW SPEAKERS ANNOUNCED: Brands&Culture welcomes Tinder, Barcardi Martini, adidas and more to our London event - November 7th, ‘24. Space is limited (genuinely) so take advantage of our 🤑 early bird rates today 🤑 Businesses that listen to and lead culture enjoy better growth: they grow six times more than brands with low levels of cultural relevance (Kantar). Want to discuss how to do this with integrity, creativity and meaning? Then join our visionary speakers and CMOs in November. We are delighted to welcome.... ⚡ Emilie Rose, Global Director of Cultural Marketing - Europe, Adidas ⚡ Leyla Guilany-Lyard, SVP, Global Head of Communications, Tinder ⚡ Matt Stone, Marketing Director UK&I, Kimberly-Clark ⚡ Charlotte Langley, Chief Customer Officer, Bloom & Wild ⚡ Filip Nilsson, Executive Creative Director, Oatly ⚡ Perla Bloom, Global Comms Planning, Expedia ⚡ Matthew O'Brien, Executive Creative Director, Three Mobile ⚡ Nneoma Ulu, Cultural Partnership Director, Barcardi Martini ⚡ Katy Lubin, VP Brand, Lyst ⚡ Aaron Cole, Chief Marketing & Growth Officer, AA-X Stay tuned for more. Consumer expectations mean that brands can’t just respond and react (that’s table stakes, and often dangerous) to what is happening in culture. What people now expect to see, is the businesses they buy from to be involved and take an active stand - particularly on social issues. 🔗Register today and save £199* 📆 November 7th, Ministry of Sound, London Registration link in comments.

For the very first edition of Brands&Culture’s Special Report: Culture @ Cannes, hear from our very own Global Chief Creative Operations Officer, Susie Walker. Susie speaks on emotionally charged creativity and how one campaign in particular achieved cultural relevance through strategy and intent. 🔗 Continue reading Susie’s thoughts in Brands&Culture here: https://lnkd.in/exsjRmXt #DDB #BrandsAndCulture #CulturalRelevance #Emotion #Creative #Leadership  

We ❤️ to listen to 💡 brilliant marketers and creatives chat about how they produce their best work and galvanise their teams. The Love, Hate, Create podcast, co-created by our very own Charlotte Williams and Amar Chohan does just this. Thanks Greg Hahn for the important reminder! #marketers #brandsnculture #positivity #creatives