Brandmark Studios

We’ve got an eye on Substack, which has revolutionized email newsletters, making them cool and lucrative for writers and brands alike. Launched in 2017, Substack allows writers to earn directly from their readers through subscriptions, transforming many into successful independent journalists and creators. Not only has it become a solid communications tool for writers, but it’s an inventive way for brands to reach key target audiences. Here’s why you should explore the Substack platform as a vehicle to amplify your messaging: • Connect With Your Audience: Substack allows you to build a direct and unique partnership with your readers. • Build Trust: You can cultivate readership through authenticity and freedom in your messaging. • Grow Potential: Expand your reach and even scale your operations. • Showcase Expertise: Share your knowledge and boost your brand visibility. Join the Substack community and take your content to the next level! Read the full article to learn how you can maximize Substack’s potential https://lnkd.in/e_R7gAm8 #substack #emailnewsletters #contentcreation #digitalmarketing #authenticity

We’re celebrating #NationalInternDay by sending a shout out to our talented summer ‘24 interns! Natasha Taubenheim and Nina Gatje are top-level business students learning a ton about every crazy aspect of digital marketing. They’re ready to level up their marketing game and take on any challenge that comes their way. We thank them for their hard–work and are excited to see them rocket into the future! 🚀🚀🚀

Want to know the key to a successful brand? A successful brand has: 1. A clear and memorable brand identity (the totality of how others perceive you) 2. Strong brand awareness (and a loyal customer base) 3. Consistent brand messaging that resonates (visual and in narrative, consistently represented across all platforms and touchpoints) What does this mean for you? It's about standing out, building trust, and driving growth! How can we help? Our expert branding services help clients elevate or transform their brands and achieve important goals. Contact us today at brandmarkstudios.com to get started! #wanttoknow #successfulbrand #brandidentity #brandawareness #brandmessaging #standout #buildtrust #drivegrowth #brandingservices #brandmarkstudios

Marketing has undergone a significant transformation with the integration of AI. It helps marketers and content creators elevate and speed up the implementation of their content strategy. By harnessing AI's power, content teams can easily generate fresh ideas, write compelling titles and hooks, and design eye-catching thumbnails. Of course, to make content REALLY compelling, human input is essential, integrating the computer generated info with unique points of view and takeaways. If you want to learn how to integrate AI into your content strategy, read this timely Social Media Examiner article https://lnkd.in/giJQddmz #contentcreation #ai #videomarketing #digitalstrategy #creativity #techinnovation #marketingtips #contentstrategy #aitech #digitalmarketing

Did you know that arthritis doesn't just affect older people? Children can get it too, and that’s why Juvenile Arthritis Awareness Month is an important reminder for us to raise awareness, support research, and provide resources for children and families affected by this condition. We are proud to highlight one of our clients, OrthoConnecticut a multispecialty practice staffed by leaders in orthopedic care. Their Centers of Excellence provide integrated treatment with individualized and compassionate care by a team of board-certified, fellowship-trained specialists. The goal of OrthoConnecticut is to help patients regain mobility, lead active lives, and attain optimal health. Join us in supporting this important cause and making a difference in the lives of children affected by juvenile arthritis. 💪💙 #JuvenileArthritisAwareness #OrthoConnecticut #ArthritisFoundation #SupportTheKids

Did you know that over 60% of website traffic comes from mobile devices? Additionally, a staggering 92.3% of internet users access the internet using a mobile phone, and there are approximately 4.32 billion active mobile internet users globally. If your website isn't optimized for the mobile experience, you could be losing valuable customers. What does optimizing your website for mobile mean? Optimizing for mobile means ensuring your site loads quickly, looks great, and functions seamlessly on all mobile devices. This includes responsive design, touch-friendly navigation, and fast loading times. What are the advantages? A mobile-optimized website enhances user experience, increases engagement, improves search engine rankings, and ultimately boosts conversion rates. How can we help? Our expert team can evaluate your current site and implement the necessary changes to make it mobile-friendly. From design tweaks to technical optimizations, we've got you covered. Contact us today at brandmarkstudios.com to get started! #mobileoptimization #seotips #digitalmarketing #webdevelopment #businessgrowth #mobilesites #userexperience #mobilefirst #webdesign #onlinebusiness

Marketing has undergone a massive transformation with the integration of AI! Contrary to popular belief, AI isn't replacing marketers; it's becoming their powerful partner. 🤝 With AI, marketers can: ✅ Create data-driven strategies ✅ Deliver personalized experiences ✅ Optimize campaigns in real-time ✅ Gain deep consumer insights ✅ Predict future trends We're happy to share our Brandmark Hitting the Mark blog article with you! If you're curious about how AI can revolutionize your marketing efforts, dive into it to learn more. https://lnkd.in/eyc5DjjU #aimarketing #digitaltransformation #marketinginnovation #datadriven #personalization #marketingstrategy #aipowered

LinkedIn is more than a networking site! With 900M members in 200+ countries, it's perfect for thought leadership, brand building, lead gen, advertising, and recruitment. Learn more: https://lnkd.in/exVGeKMC

Reposting this stunning collection from Pantone we can't help but feel inspired by the vibrant energy of summer. We love how each rare, variegated, and exotic succulent is paired with a matching Pantone color, creating a colorful palette that showcases how nature inspires color! In turn, this inspires the palettes that brands choose to align their design with their brand persona. From the sunny Mimosa to the refreshing Grass Green, each color emotes a feeling or association that is memorable and helps connect the brand with its audience. How can you make the vigor of the earth's natural colors work for your brand? #summercolor #colorpalette #colorsofthegarden #pantone #branding

Google Further Postpones Third-Party Cookie Deprecation Google has postponed the removal of Third- Party Cookies to 2025 giving websites more time to transition. What are Third-Party Cookies? Third-party cookies are tiny pieces of code that advertisers leave on the websites you visit to track your web activity. The cookies are then used to show you targeted ads based on your browsing history. Advertisers leverage them to track browsing habits and target prospects with ads that are likely to interest them. The phasing out of third-party cookies by major browsers like Chrome is forcing marketers to adapt their strategies. Here's how the landscape is changing: ~ A Focus on First-Party Data: Marketers are now placing more emphasis on collecting first-party data, which is information users willingly provide, like email addresses or preferences. ~ Contextual Advertising: Targeting ads based on the context of a webpage, rather than user profiles, is gaining traction. ~ Privacy-Focused Solutions: New solutions that prioritize user privacy while enabling targeted advertising are being explored. Read this Search Engine Journal article to learn more about the implications for advertisers and how you can pivot your strategy accordingly. https://bit.ly/3QmfgXV #dataprivacy #thirdpartycookies #digitalmarketing