Blue Wheel

Join us in celebrating a remarkable milestone for our Creative Directors, Graham E. Burns and Jackson Cook as they mark their 4-year anniversary with Blue Wheel. Graham and Jackson joined Blue Wheel as founders of their own production company, The Brothers Buoy, bringing with them a wealth of experience and innovation. Their leadership has been instrumental in transforming and elevating our creative team, helping to build the department into the powerhouse it is today. Over the past year, both have excelled in their expanded roles, leading their respective teams with exceptional dedication and skill. Graham and Jackson have played pivotal roles in nurturing and expanding our partnerships with enterprise clients such as Edgewell, Guthy Renker, and Kao. Their dedication and exceptional client management skills have not only strengthened these relationships but also laid a foundation for recurring creative collaborations and sustained revenue streams. Congrats, Graham and Jackson!!!

As advertising platforms push for targeting broader audiences, many brands are finding it challenging to adapt. 🎯 While open targeting allows algorithms to reach customers based on desired actions, brands often lack the appropriate mix of tactics and content to effectively support this approach. In our recent webinar, Blue Wheel's VP of Brand Strategy, Nick Bond, discussed what the shift to broader audience targeting means for advertising efforts and how to best optimize campaigns and creative to improve conversions. Key topics included in the discussion include ⤵ 🔹 Why platforms are pushing in the direction of broader audiences. 🔹 Budget consolidation and campaign optimizations for increased conversions. 🔹 How to use first-party data to improve algorithm learnings. 🔹 Outlook on Meta Advantage+ and how to best use it. 🔹 The do’s and don’ts of Dynamic Ads for Broad Audiences. 🔹 TikTok’s push for open targeting following suit with Meta’s Advantage+ audiences. You can watch our full webinar at this link ➡ https://lnkd.in/gXaPptgm #BroadAudience #OpenTargeting #DigitalMarketingAgency

Please join us congratulating Lindsay Kean on her recent 3-year work anniversary at Blue Wheel. If you haven't had the pleasure of working with Lindsay who is our VP of Creative Services then you're missing out! Lindsay started her journey at Blue Wheel as Sr. Director of Creative and really helped shape our existing creative vision into something that is scaleable, creates a really good product that ties our omni-channel clients together and has shown at least 100% department YoY growth since she came onboard. Lindsay is gifted with the ability to manage a very numbers driven and analytical department on the admin side while still flexing her creative muscles to drive amazing quality creative for our clients. We are so lucky to have her on our team and we're a better company for it. She especially embodies YHTWWN, OC&D and Do the Work from a core values perspective. Congrats, Lindsay!

Amazon has recently released new tools within the Opportunity Explorer, designed to help sellers gain better insight into how existing product types are performing. Sellers who are looking to develop new products or expand their offerings on Amazon should take advantage of these new tools available. Read our latest Marketplace Update for more details ➡ https://lnkd.in/gBy88vtk #AmazonSellers

As the clock ticks down to Amazon Prime Day, TikTok is the place to be. ⏰ In our latest blog, we're talking about how to use TikTok to prepare for Prime Day ⤵ 🔷 Why TikTok? 🔷 How to create engaging content that drives sales 🔷 Using TikTok’s measurement tools to optimize your Prime Day efforts 🔷 How to craft compelling content, use full-funnel strategies, and set up a content calendar to keep your campaign fresh and effective Read the full blog post to make the most of Prime Day with TikTok: https://lnkd.in/gWGdmQmD #AmazonPrimeDay #TikTok #PrimeDayPrep

If you didn't get a chance to tune into Lisa Wendland, MBA's recent session on Personalization and Perfecting the Art of Product Launches, you're in luck - you can now watch it on-demand! Check out the full recording here ➡ https://lnkd.in/gVxQCAvS #emailSMS #lifecyclemarketing

It's confirmed, #PrimeDay is coming July 16 & 17! Ensure you're prepped and ready to succeed on Prime Day with these tips: ✔ Create demand ✔ Launch ad campaigns early ✔ Focus on brand awareness ✔ Prepare a sufficient ad budget ✔ Keep it going... Have questions on how we can help? Reach out to our team! https://lnkd.in/gpRZrpgG #AmazonPrimeDay #AmazonSellers

Today marks Brad Bullock's 3 year anniversary with Blue Wheel! Brad has brought so much to the marketplace ads team since making the switch early last year, including his amazing work ethic, Amazon expertise, analytics skills, and unparalleled attention to detail! He exemplifies so many of core values and pushes for nothing but the best for his top-tier clients. Happy anniversary, Brad and cheers to many more!

With US ad spend expected to reach $30.1 billion on CTV advertising this year alone and as more viewers switch to watching content on streaming devices, eCommerce brands have an opportunity to reach their target audiences more effectively. 🌟 Curious about the benefits of CTV advertising and how you can engage viewers with immersive, interactive ads? We're covering that in our latest blog as well as how to leverage Amazon’s Streaming TV ads and targeting audiences using AMC. Plus, discover how we helped brands like Ariat and Jack Black achieve remarkable results with innovative ad strategies. 🚀 Read more about how your eCommerce brand can benefit from CTV advertising ➡  https://lnkd.in/guste6UE #CTVAdvertising #ConnectedTV #StreamingTV

As we move towards a cookie-less future, gathering first-party data through alternative targeting methods as well as building direct relationships with customers will become even more important for brands. Check out some steps Eitan Reshef outlines in his recent post to ensure brand readiness ⤵ #cookielessfuture