We’ve released a new UX benchmark of 10 digital subscriptions and SaaS sites with over 2,300 new industry-specific UX performance scores and 1,600 best practice examples. https://lnkd.in/enHBq79z
Baymard Institute
Research Services
Empower your UX-designs, -team, & -decisions with Baymard's 130,000+ hours of UX research. Learn more at baymard.com
About us
Baymard Institute provides you with 130,000+ hours of large-scale UX research – uncovering what designs cause usability issues, how to create “State of the Art” user experiences, and how your UX performance stacks up against industry leading sites. The research is published as articles, benchmarks, UX case studies, page design walkthroughs, in our extensive Baymard Premium research catalog. To get one of the 300+ free research articles on e-commerce User Experience and optimization go to https://baymard.com Baymard’s research is used by more than 3,000 e-commerce companies, researchers, and UX designers, from 80+ countries, and includes 71% of all Fortune 500 companies within e-commerce (including Google, Home Depot, Etsy, Nike, etc.)
- Website
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https://www.baymard.com
External link for Baymard Institute
- Industry
- Research Services
- Company size
- 51-200 employees
- Headquarters
- Copenhagen
- Type
- Privately Held
- Founded
- 2009
- Specialties
- conversion rate optimization, web usability, ecommerce optimization, mobile ecommerce, usability research, user experience design, ecommerce, ux, and user experience
Locations
Employees at Baymard Institute
Updates
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Users will appreciate quick access to products with specific attributes, but maintaining a strict distinction between filters and categories is crucial. Learn how to improve your homepage user experience. Explore our research findings here: https://lnkd.in/d3mK9x_6
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Users and sites are often not on the same page when it comes to describing product attributes. For products with visually distinct styles and features, you can do more to improve filtering options. https://lnkd.in/dj796b5x
Use “Visual” Filters for Visually Distinct Product Attributes – Articles – Baymard Institute
baymard.com
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While “Guided” product browsing can be very helpful, so too can wizards, especially if users are very unfamiliar with the product domain. However, wizards are of little use when users overlook them and thus can’t avail of their help. Learn how to improve your homepage user experience. Explore our research findings here: https://lnkd.in/d3mK9x_6
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We’ve released a new UX benchmark of 5 travel accommodations sites with over 1,900 new industry-specific UX performance scores and 1,500 best practice examples. https://lnkd.in/e74nisiS
Travel Accommodations: New UX Benchmark with 1,900+ Performance Scores and 1,500+ Best Practice Examples – Articles – Baymard Institute
baymard.com
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Most users have a good idea of what they are looking for, with some knowing exactly what they want. However, some will only have a vague idea — for example, those looking for a gift for a child or seeking to decorate their homes in a particular style. Learn how to improve your homepage user experience. Explore our research findings here: https://lnkd.in/d3mK9x_6
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Checkout optimization: the average number of form fields in checkout is 11.3 — and 22% of users have abandoned due to checkout complexity. See how to reduce form fields to optimize checkout. https://lnkd.in/eVixnWnE
Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout – Articles – Baymard Institute
baymard.com
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We’ve released a new UX benchmark with 8 food delivery and takeout sites with over 3,000 new industry-specific UX performance scores and 2,000 best practice examples. https://lnkd.in/ebuFXsbX
Food Delivery & Takeout: New UX Benchmark with 3,000+ Performance Scores and 2,000+ Best Practice Examples – Articles – Baymard Institute
baymard.com
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We're hiring a full-time, remote 'Rails Backend Developer' at Baymard. >> Learn more about the new developer position we have open: https://lnkd.in/eQfH4-3X (Is this someone you know? We have a job referral bonus of $1,800 worth of UX research access) #jobpostings #hiring #developer #rubyonrails
Rails Backend Developer – Jobs – Baymard Institute
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Our 2024 Accounts & Self-Service UX benchmark — with 8,000+ UX performance scores — reveals that 83% of sites have a mediocre or worse implementation performance. Avoid these 5 common pitfalls. https://lnkd.in/dd_V7j_C
The Current State of Accounts & Self-Service UX: 5 Common Pitfalls & Best Practices – Articles – Baymard Institute
baymard.com