ArcSpan looks forward to attending Cannes Lions International Festival of Creativity next week! Please contact James Dempsey , Garret Vreeland and Art Muldoon if we can discuss our AMS audience data monetization solutions!
🚀 Publisher Revenue Replacement Action Plan: ArcSpan's latest data reveals crucial insights for publishers facing significant revenue risks due to the Google Chrome 3PC deprecation. Key Points to Note: - CPMs on Google Chrome are projected to plummet by 42%, potentially causing a 25% revenue loss for publishers. - To counter this, publishers can adopt ArcSpan's innovative first-party audience data monetization solutions, incorporating robust LLM and AI-driven revenue strategies. The Blueprint: - ArcSpan's research emphasizes the importance of implementing coordinated first-party audience data strategies encompassing both Direct and Programmatic tactics to safeguard revenue streams. - By embracing these proactive measures, publishers can not only replace lost revenue but also foster growth in the face of impending challenges. Stay ahead of the curve with ArcSpan's playbook and fortify your revenue operations amidst the evolving digital advertising landscape. Please reach out for more information and the complete report! 💡📈 #PublishingIndustry #RevenueStrategies #DataMonetization #DigitalTransformation Garret Vreeland Christopher Guenther Peter Rooney Balaji Rao Kelly Merton James Dempsey Artemio Rimando Declan Healey Jose Cabal-Ugaz IAB IAB Tech Lab Anthony Katsur ArcSpan