ArcSpan

ArcSpan looks forward to attending Cannes Lions International Festival of Creativity next week! Please contact James Dempsey , Garret Vreeland and Art Muldoon if we can discuss our AMS audience data monetization solutions!

Team ArcSpan is pleased to announce our integration partnership with Amazon Publisher Services. ArcSpan AMS Contextual enables AI-driven contextual data processing, activation scale and automated + customized audience targeting solutions. AMS is recognized as quick to implement, boosts revenue opportunities and is cost-effective. Publishers running the APS Connections Marketplace ("CxM") can activate ArcSpan's innovative contextual solutions suite quickly and efficiently with: ➡ No additional development - works with existing APS setup ➡ Streamlined contract via APS ➡ One-click activation ArcSpan is purpose-built to help leading publishers globally navigate revenue challenges and transition to stronger, sustainable growth outcomes. Let's go! Art Muldoon Garret Vreeland Christopher Guenther Balaji Rao James Dempsey Kelly Merton Peter Rooney Declan Healey James McWilliams Justin Beere

Today we are excited to announce the release of ArcSpan’s “Identifier Audit” dashboards within the AMS Audience and Campaign Insights suite! Publishers are touting ArcSpan’s Identifier Audit as the most comprehensive view of identity analysis they have seen. Identifier Audit connects the use of various identifiers to programmatic outcomes and illuminates the Identification, Prevalence, CPM Value and Demand Alignment of each ID in the programmatic transaction. ArcSpan continues to deliver industry-leading, powerful audience data solutions purpose-built to support publishers’ monetization strategies globally. Please reach out to schedule a demo of Identifier Audit and the AMS Audience Insights suite, or the complete AMS Audience Monetization platform! Link below for more information at ArcSpan's website. Art Muldoon Garret Vreeland Christopher Guenther Balaji Rao Peter Rooney James Dempsey Kelly Merton Artemio Rimando Declan Healey Jose Cabal-Ugaz Scott Messer #publishers #programmatic #digitaladvertising

ArcSpan is going to Hamburg next week for D3con! Get in touch with James Dempsey if you'd like to meet.

ArcSpan announces the release of AI-powered Custom Content Taxonomies, the latest addition to the ArcSpan AMS™ audience monetization platform.   For Publishers and Retail Media Network businesses working to future-proof their post-cookie ad sales strategies and streamline first-party audience data monetization operations, Custom Content Taxonomies uses Large Language Modeling (“LLM”) to process 100% of audience visitor data in real-time and achieve greater data ACCURACY and SCALE.   Featured taxonomies help publishers better respond to advertiser targeting demand in major verticals including Gaming, Sports, and Entertainment; Automotive; Financial and Insurance; Retail / E-commerce / Lifestyle; Travel and Hospitality; Multi-cultural; and Purpose-driven.   ArcSpan AMS™ is purpose-built to boost publisher revenue and provides a comprehensive suite of first-party audience data monetization solutions that are easy-to-implement, create revenue growth, and are extremely cost effective. Please contact us for a demo! https://lnkd.in/e3D8BQmk Garret Vreeland Christopher Guenther Balaji Rao Peter Rooney James Dempsey Artemio Rimando Kelly Merton #publishers #dmp #ai #digitaladvertising #firstpartydata

Publishers use ArcSpan Audience Builder to activate 1P audiences in social media platforms ArcSpan is making it easy and effective for publishers to extend their audience monetization success to leading social media platforms. Through seamless platform integrations, ArcSpan AMS supports publishers’ ability to activate their audiences into environments such as Facebook, Instagram, Snapchat, TikTok, etc. Social media audience activation represents a significant revenue component for many publishers. Unlike other DMPs, deploying ArcSpan AMS can be accomplished within a day due to ArcSpan’s flexible deployment framework. As a result, ArcSpan removes the complexity for publishers and delivers the value of first-party data activations faster and at greater scale. ArcSpan AMS continues to innovate as the easiest to use, most cost-effective first party audience monetization solution for publishers. We are passionate to help publishers upgrade their revenue operations to win more RFPs and scale revenue leveraging their valuable first-party data. Publishers get more value faster with ArcSpan AMS! Please contact us for more information or to see a demo of ArcSpan AMS. www.arcspan.com #publishers #programmaticadvertising #dmp

ArcSpan is both delighted and humbled to be nominated for Best Sell Side Product at this years The Wires (by ExchangeWire) awards! This nomination, on top of our AdExchanger nomination in a similar category, is a true testament to the dedicated work our team has carried out to launch our platform, ArcSpan AMS ™️, successfully this year. With our AI-driven dynamic audience segmentation and activation platform, our customers benefit from next generation monetisation software as well as a strategic partner for the post-cookie era!

ArcSpan announces the complete integration of Experian’s 2,600 segment audience data taxonomy within the ArcSpan AMS Platform! ArcSpan AMS is setting the standard for next-gen, easy-to-use publisher DMP monetization solutions. The inclusion of Experian’s data set greatly enhances ArcSpan’s mission to maximize publishers’ addressable audience inventory accuracy, scale, and CPMs. The AMS platform offers advanced data processing, curation, activation, and analytics features based on Contextual, Behavioral, Intent and Attention-based audience attributes. We are thrilled to partner with Experian! Special thanks to Crystal Jacques, Christopher Feo, Jeremy Hlavacek, Ishita Arora, Tyler Middleton, Benjamin Diesbach, and Kathryn Burns for advancing this sell-side programmatic revenue solution! More information: https://lnkd.in/eCEKCii9 Garret Vreeland Christopher Guenther Art Muldoon Balaji Rao Peter Rooney James Dempsey Artemio Rimando Jose Cabal-Ugaz Kelly Merton Pranav Shirke #programmaticadvertising #digitaladvertising #publishers

We are looking forward to attending Digiday Publishing Summit in Miami on September 18th to 20th! Come meet Kelly Merton and learn more about ArcSpan AMS, our next-gen 1P audience monetization DMP solution purpose-built for publisher revops success. AMS's intuitive Audience Builder, Audience Manager and Audience Analytics tools and integrated partners provide a one-stop solution for Contextual and Behavioral Audience Curation and Activation. Christopher Guenther Garret Vreeland Art Muldoon Peter Rooney James Dempsey Kathryn Burns Benjamin Diesbach Balaji Rao #DigidayMiami #digitalpublishingsummit #digitaladvertising #digitalpublishing