How do you explain the value of a new concept to your team?

To explain a new concept, understand it thoroughly yourself. Be convinced of the value yourself. Then champion the concept. Simplify the message and break it down into digestable nuggets. Anticipate the concerns your team may have and be prepared to address all their questions with patience. In addition to conveying its benefits, foster open discussion. Inject enthusiasm and provide a clear implementation plan, guide your team with confidence.

A new idea has an impact on everyone who is expected to assist implement it. When employees don't understand what their position will be, they become concerned. Ease their minds by outlining exactly what you expect from each individual. Failure to effectively communicate the plan might cause people to fear, feeding a rumor mill that can quickly spiral out of hand. In my opinion, when something changes at work, questions arise. Encourage the audience to ask anything if they're uncomfortable speaking out. Take all questions seriously to avoid intimidating employees into silence. If folks can vent, they'll feel better about the shift.

Knowing your audience is critical, in most settings. But in the context of explaining the value of a new concept, it's also important to understand how the performance of your audience is being measured. For example, if my audience is measured on profitability I will focus a lot the discussion on how the new concept helps drive profitability. On the other hand, if my audience is measured by revenue than I will approach the conversation differently.

To explain a concept, make sure you fully understand it well enough to confidently answer any questions that are asked. Know who you are presenting it to and what they value from the concept. Leadership may want top level benefit, while finance may want detailed cost breakdown and benefit. Start with the concept overview and break it down in detail as needed.

We perceive the world from what we see and what we hear. The same goes for the rest of the people around you. As smooth and easy you describe the concept, more people will understand it. Having say that, it means that you first hand needs to understand then cascade it to below levels. This remind me of the CEO I've priviliage to know for a long time and the way he describe the new strategy concepts was as crisp as it can be.

You don't have a magic wind so by waving it all problems go away. Highlight one or two imminent problems then propose the new concept as the way to tackle them. Avoid presenting magic potion and simply go by one problem at a time.

This is a very basic concept of a gated process: you have to define the problem you are trying to solve, then the solution (the new concept), and then why the solution has a competitive advantage (a unique value proposition) for the customer.

Using data, stories, or examples can be powerful in painting a clear picture of the existing situation. These elements help in making the problem more relatable and the need for a solution more urgent. By detailing the pain points and opportunities, you can create a compelling narrative that underscores the significance of the concept.

To effectively convey the value of a new concept, articulating its role as a solution to a tangible problem is key. Start by painting a vivid picture of the current scenario using data, narratives, and examples to highlight pain points and opportunities. Follow this with a compelling exposition of how your concept emerges as a superior, efficient, or cost-effective alternative to existing solutions. Utilize visual aids like diagrams, prototypes, or demonstrations to crystallize how your concept functions, the advantages it brings, and its distinctive edge over competitors, thereby anchoring its value in practical, real-world applications. Spread Shark Love #divineintervention #gabenfreude

- Clearly Articulate the Issue: Explain the current challenges or inefficiencies the team faces. - Introduce the Concept: Present how the new idea addresses these challenges and provides a solution.

📊 Quantifying Value - Metrics & projections become our compass, guiding us to articulate the tangible benefits our concept brings. Whether it's boosting revenue, trimming costs, optimizing efficiency, elevating quality, or enhancing satisfaction, we quantify the positive shift our innovation promises. 💬 The Voice of Satisfaction - Testimonials echo the resonating success stories of our customers. They narrate how our concept has not only met but exceeded expectations, leaving a lasting impression on their experience.

In my experience, it's important to have a holistic view of the benefits of the new concept. So you have to certainly have to highlight qualitative (revenue, profit, etc.) and quantitative (brand equity, credibility) impact. But you also have to highlight the intangibles - for example, the new concept will can open a competitively helpd account but the product will not impact any qualitative or quantitative parameter.

Accentuating the impact and outcomes of a new concept is a potent strategy to underscore its value. Utilize metrics, forecasts, and testimonials to both quantify and qualify the concept's benefits. Illustrate how it augments revenue, diminishes costs, elevates efficiency, or enhances quality and satisfaction. Additionally, demonstrate alignment with the organization's mission, values, and goals, as well as customer aspirations. This approach not only clarifies the concept's tangible benefits but also situates it within the broader context of organizational and customer-centric objectives. Spread Shark Love #divineintervention #gabenfreude

- Show Benefits: Describe the positive effects the new concept will bring to the team, project, or organization. - Quantify if Possible: Use data, statistics, or case studies to illustrate potential improvements.

Another compelling approach to elucidating the value of a new concept is by emphasizing its capacity to generate positive impacts and outcomes for both the organization and its customers. By showcasing the potential benefits such as increased efficiency, cost savings, enhanced customer satisfaction, or improved product quality, you highlight the tangible advantages that the concept brings to all stakeholders involved. This emphasis on positive outcomes not only builds excitement and enthusiasm around the concept but also reinforces its relevance and potential to drive meaningful progress and success for the organization and its customers alike.

In my experience developing and selling strategies for almost 2 decades, sharing the risks and assumptions is as important as sharing your strategy. I find that providing this "full disclosure" to your audience actually increases your credibility and your trustworthiness. The key is to also include a robust contingency plan so you can speak to what actions would be required if the potential risks become real.

Addressing risks and objections is critical in advocating for a new concept, especially in the face of skepticism or resistance. Anticipate and openly acknowledge potential challenges and concerns regarding feasibility, viability, or desirability. Employ evidence, logical reasoning, and real-world examples to counter objections, thereby bolstering the credibility of your concept. Engage in collaborative approaches, incorporating feedback and fostering co-creation with your team or customers. Experimentation and testing are key strategies to refine and validate the concept, ensuring it meets the needs and expectations of its intended audience. Spread Shark Love #divineintervention #gabenfreude

- Acknowledge Concerns: Be transparent about potential risks or drawbacks associated with the concept. - Provide Mitigation Strategies: Offer solutions or plans to minimize risks and overcome objections.

Addressing the risks and objections associated with a new concept is essential to build credibility and trust with stakeholders. By openly acknowledging potential challenges, such as implementation hurdles, resource constraints, or market uncertainties, you demonstrate a realistic understanding of the situation. Furthermore, addressing objections head-on allows for transparent communication and provides an opportunity to offer mitigating strategies or alternative perspectives to alleviate concerns. This proactive approach fosters a constructive dialogue, encourages stakeholder engagement, and increases the likelihood of successful adoption and implementation of the new concept.

🤔 Embracing Skepticism - No innovation is immune to skepticism. Anticipating and acknowledging doubts or objections about feasibility, viability, or desirability is a crucial step. Our team and customers may pose questions, and embracing these challenges head-on fosters a culture of openness and collaboration. 🤝 Inclusive Collaboration - Addressing risks isn't a solo endeavor — it's a collaborative journey. We engage our team and customers in the process, valuing their input, feedback, and concerns. This inclusive approach not only validates their perspectives but also turns potential skeptics into co-creators.

The culmination of explaining a new concept lies in inspiring action and commitment from your team or customers. Utilize a blend of emotional appeal, visionary thinking, and a sense of urgency to galvanize support, adoption, or advocacy for your concept. Offering incentives, recognition, or rewards can further acknowledge and appreciate their involvement. Provide clear, straightforward, and actionable steps to guide their next actions, simplifying the initiation process. Remember, elucidating the value of a new concept is an ongoing journey, necessitating persistent communication, education, and persuasion to truly embed its worth and relevance in the minds of your team and customers. Spread Shark Love #divineintervention #gabenfreude

Comme pour une vente, inspirer pour passer à l'action est un entonnoir et toute la durée de l'échange est importante pour inciter à passer à l'action . Pour faire simple Durée 1H00 3 étapes : 1/ 20 minutes explication de la problématique ( Des chiffres, articles, vidéos , témoignages 2/ 10 minutes Exposé du concept ( BAC Bénéfices avantages Caractéristiques) 3/ 30 minutes Mise en action ( ciblage / Priorisation / 1ères planifications) . Le top faire un prélancement avec un groupe limité .

To inspire action and commitment to a new concept, it's crucial to appeal to the emotions and aspirations of your team or customers. By painting a compelling vision of the future where the concept is successfully implemented, you ignite excitement and motivation. Highlighting the potential personal or professional benefits, such as career growth, innovation, or competitive advantage, instills a sense of urgency and ownership. Additionally, providing clear steps for involvement and emphasizing the collective impact of everyone's contribution fosters a sense of empowerment and encourages active participation in bringing the concept to fruition.

- Engage and Involve: Encourage open dialogue and collaboration about the new concept. - Success Stories: Share examples of other companies that have successfully implemented similar concepts and achieved tangible results.

1) Make your team part of it and engage them Onwards: - Problem = Puzzle, You = Indiana Jones: Paint a picture of the current challenge, not just the solution. Frame it as an exciting puzzle your team can conquer together. - Benefits = Treasure Map: Don't just list features, draw a map to the gold! Highlight how this concept unlocks tangible wins for them, the company, and even the world. - Storytelling = Secret Weapon: Weave a narrative! Use relatable anecdotes, data-driven insights, or even humor to make the concept sing. - Spark the Fire: Ignite their passion! Show your genuine enthusiasm, celebrate small wins, and remind them: they are the pioneers shaping the future.

1. You must know your target audience. Management would want to see it in terms of outcome/revenue of the organisation. Teams would want to see it in terms of how efficiently they’ll be able to perform well after implementing this concept. 2. According, preparing presentations, story telling, giving insights of the concept, and firm substance proofs if any from the market to proof the value. Showcasing how it solves some of the problems by giving examples. 3. Data visualisation attracts attention the most, leverage on it to indicate the importance of this concept. 4. Anticipate questions by target audience and prepare accordingly, engaging them will help them understand better and feedback from them will help you refine your concept better